20% Of A3 Sales Last Month Were e-trons, Accounting For 50% Of Audi’s Growth In 2016 Overall
The Audi A3 Sportback e-tron has been a strong seller in the US since its debut, and recently has apparently engaged a higher gear over the past 3 months.
The strong market reception for the A3 e-tron since its debut in December of 2015 is a good thing for Audi, as the company currently boasts 72 consecutive months of overall sales gains in the US – often as result of the inclusion of the e-tron’s numbers.
Sales not only hit two new records of late – 394 in November and then 589 in December, but the overall share of total A3 sales recently peaked at 20%. Average for the year stands at 13.6%.
It’s good sign that one in five customers opts for the plug-in hybrid, especially as there is still potential room for improvement.
Part of the reason for strong sales for the A3 e-tron is the (relatively) low price.
$38,900 gets you the Audi badge, 8.8 kWh of battery…and federal credit of $4,158, which is significant because this brings the e-tron package down to within $3,500 of the base MSRP of the A3.
Additionally, Audi (like many OEMS) has decided that the US consumer really doesn’t like the Euro-styled hatchback versions of it cars, so the only way to get a “sportback” anything at Audi today in America is to buy the e-tron version of the A3.
Also of note, 4,288 A3 e-trons sold in 2016, good for slightly more than 2% of all Audis sold in U.S, and also accounts for 54% of all the growth at the company for the year (210,213 vehicles sold in 2016 vs 202,020 in 2015)