1,000 BMW i3s Sold In Norway In November Shoot EV Sales To A Near Record, 32.5% Marketshare

DEC 5 2016 BY MARK KANE 32

November 2016 was one of the all-time best months for plug-in electric vehicle sales in Norway.  In total 4,292 new passenger car registrations (up 38.4%).  Ans as the auto segment isn’t ‘that large’ in Norway, those sales translate to a massive 32.5% market share!

BMW i3

BMW i3

The ‘star of the month’ goes to the BMW i3, which literally went through the roof, exceeding 1,000 sales in November – the result also represents 7.7% of total passenger car sales in Norway.

Put another way, 1 in every 13 vehicles sold in Norway last month…was an i3.  Truly an incredible result.

More precisely, the BMW i3 had 1,014 new registrations (up +246%), which brings the total for the year up to 3,540.  As the BMW just underwent a battery upgrade, this is the proof that consumers will buy more electric vehicles if only batteries enable longer and longer journeys.

This Fall, BMW increased the battery capacity in both its all-electric i3 and range extended i3 from 21.6 kWh to 33.2 kWh with only a minimal price bump.  And in so doing increased the real-world EPA range of its BEV i3 from 130 km to 185 km (81 miles to 114 miles).

Just imagine the effect of exceeding 200 miles at similar price in a few more years time.  Will there be any unbelievers left in Noway then at all?

Sales breakdown:

  • BEVs (2,564 – up 26%) + 502 used and 67 vans (59 new and 8 used)
  • FCVs (3 vs. 0 year ago)
  • PHEVs (1,730 – up 63%)

Some other models mentioned in the official registration data of interest:

  • Nissan LEAF – 238
  • Tesla Model X – 122
  • Renault ZOE – 100
  • Tesla Model S – 48
BMW i3 registrations in Norway – November 2016

BMW i3 registrations in Norway – November 2016

New plug-in passenger car registrations in Norway – November 2016

New plug-in passenger car registrations in Norway – November 2016

Categories: BMW, Nissan, Renault, Sales, Tesla

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32 Comments on "1,000 BMW i3s Sold In Norway In November Shoot EV Sales To A Near Record, 32.5% Marketshare"

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Norway is leading us to the future.

They have long had bold pioneers like
Roald Amundsen
Thor Hyerdahl


Knut Haugland

Who is a personal hero of mine . . . he was on both the commando raid to destroy Nazi heavy water production in Norway AND he was on Thor Heyerdahl’s Kon-Tiki adventure. That guy is a bad-ass.

Yep leaders lead and followers follow…
I actualy expect Norway to keep growing along with all of EU and China…
The i3 does a have a huge selling point in snowy countries that other EVs dont which is the no rust carbonfiber frame and body so it would not be shocking if the i3 keeps outselling some longer range EVs there…

I have been in the town where the heavy water production took place. But Norway has an a very unique situation whereby they produce a massive amount of electricity from hydro and sell oil to the rest of the world. In fact they could increase their hydro production even more. I love the place and encourage others to visit.

Norway: 32.5%; USA ~1%!
Obviously one country will have moved way beyond the other, towards any goals of switching general vehicle use away from gas by 2020!

It will be interesting to see the % when the Tesla Model 3, Hyundai IONIQ EV with 200+ Miles Range, and Chevy Bolt get deliveries well under way in both countries!

Personaly, I wonder what sales #’s and % of sales the classical 100 Km/62 Mile range Mitsubishi iMiEV would deliver if it was priced at about 1/4 the price of the premium Bolt EV: ~$10,000! (1/4 the price for 1/4 the range!)

I suspect, even if it was priced at 1/2 of the price of the Bolt EV base model post tax rebate, at $15,000 – it would grow sales from the 10’s and 20’s it currently sells in the US, to 100’s, or even 1000’s!

I think what is going on here is the BMW i3 was given 30% more range in a small county. It’s more useful.

I’m looking for a cheap EV now and I have come across $5000 Mitsubishi i-mievs. But the reason why I won’t by a low range ev is there is a extreamly high risk that I could get a job somewhere that would be outside of most pre 2016 Nissan Leaf’s ranges. And even if a new 2017 Mitsubishi i-miev was $5000 I wouldn’t buy it unless I knew my future job was with in the range of it.

A example of the irony of a low range EV is I could possibly get a job at a solar farm but the catch is one of the solar farms I would be working at would be two hours away from my house so the low range EV might not make it. And I don’t want to worry about it after work.

If a 150 mile range Mitsubishi i-miev came out it would be cool in that I won’t be worried about range.

I recall German i3 sales also jumped as soon as the 33kWh version was available… That’s a good sign, and here’s hoping it happens with all the other gen-1.5 BEVs as well (eGolf, FFE, Soul EV, Hyundai Ioniq, Zoe…) — that will pull pu the entire segment.

When the 43 kWh 2017 Renault Zoe becomes available in January/ February, the 33 kWh 2017 BMW i 3 should see a little more of its outstanding 32.5% market share slip at least a little in Norway.

The 43 kilowatt range EV will pull more people in sitting on the side lines waiting for a EV who pasted up the 33 kilowatt car. A 60 kilowatt affordable EV will pull in people who were waiting past the 43 kilowatt EV.

But I think there are most likely large numbers of people waiting for the 120 kilowatt EV to come out though.

As for me I think I’m one of those 60 kilowatt people.

Much better to have fast chargers for long trips than larger batteries. The important thing now is to increase energy density to decrease weight – not to increase the capacity of the batteries. IE battery packs should not get bigger than 60-80 kwh EVER unless the battery technology makes an enormous break-through of course and energy density increases by perhaps 4 or 5 times.

Battery packs will have to go beyond 100 kwh to convince the general population.
60 kWh is still on the bare minimum category. It’s like selling sub-compact cars only and expect everyone to be satisfied with that.

Fast charging is also needed. 200+ kW needs to happen. Possible as high as 400 kW to satisfy the general public.

I realize the relatively high percentage of PEV (Plug-in EV) sales is due to very high VAT (taxes) on new gasmobiles, but still it’s startling to see a region in which the market share is more than 32 times higher than it is here in the USA!

Just think what people would be saying about PEVs if the market share was more than 30% in the USA. There wouldn’t be any more nonsense about PEVs not being practical, or the grid not being able to support so many PEVs, or any of that misperception on the part of the general public; misperceptions which EV bashers are trying hard to create and promote. It would all be gone because everyone would realize that gasmobiles were outmoded and rapidly becoming obsolete, and that cities have to be changed to accommodate PEVs rather than gasmobiles.

Someday all that will be true, right here in the USA! At age 61, I hope to live to see it.

And here I was thinking you were a young guy. Welcome to the old man club. 😉

You very well might 🙂

Only 4 years ago, the market share of EV’s in Norway was approximately at the 1% mark.

If you compare Norway EV car sales vs Australia’s EV car sales, what this shows is how progressive Norway government is compared to the appalling “scrapping the barrel” sales in Australia.

Monkeys are running Australia.

John I spent the last 4 years down under and recently moved back to the states. I left a GF down under so return every 2 months for a week. What always and still drives me crazy is OZ has a lot of solar so it is a natural for EV’s. I have a Volt up here and when I return for good hope things have changed so I can afford an EV!

Australia doesn’t have monkeys. Those are kangaroos.

The problem in Australia is we have a small, sparse, population with lots of resources. So there is not the same obvious pressure to do anything about the climate (think smog choked cities).

Add to that we have large distances between towns and it makes an EV a hard sell. Tesla actually does reasonably well because it has the range, Bolt would also do well if they had a RHD. But our leaders are than interested in EV because they get so much revenue from ICE at every level, even though ICE definitely increases health risks so they have to use that revenue to fix all the damaged people.

I have a Leaf, and it is fine for around town, but barely able to get me to the next towns, which are mostly 100km away, and if i get there then I cannot charge to get home, no DCFC and 3.3kwh charger is pretty slow from empty.

I know the i3 is a nice car but clearly if GM doesn’t find a way to get a lot of Bolts to Norway they are leaving piles of money on the table.

I don’t see GM getting production of the Bolt EV to over 100k per year in the next two years. 120k+ by MY 2019 to keep the Tesla Model 3 sales numbers down, when Tesla gets up to full production. No body but GM seems ready to take on Tesla, head to head, when the Tesla Model 3 pre orders are fulfilled in 2019.

I think it could be done if they had trust that it would sell in those numbers. But I think GM is too bean-counter oriented to take that leap.

GM Loses 9k per car… so they will be limiting availability.

Liar propaganda. GM makes profit with the Bolt.

Where did this 9K Loss figure come from? Essentially everyone agrees most EV’s in an ICE package would be 1/3 or more less. Bolt in ICE is comparable to a 20-25k vehicle. We know the LG Chem pack is about 8k, so add a few electronics and the motor and 10k sounds reasonable. Guess what, you’re at 35k, so I don’t see where this 9K loss number comes from. Either the pack is 18K, or the comparable ICE is 35K.
The only way I can imagine GM would make a loss is if they budgeted the car 30K annual sales but don’t get that many. Time will tell, but GM only have to woo 10 of M3 reservation holders and they got their first 35K of sales. I’m not an M3 reservation holder and I would be interested in Bolt or M3 (or pretty much any 200+mi EV), how many others like me are there?

Convince even 1℅ of ICE buyers and that is several hundred thousand sales. My prediction is they don’t have to worry about selling as many as they can make, just like MS and MX.

Nissan could produce more than 300.000 leafs per year if they ramp up production to the maximum capacity. If they going to offer a 60kWh soon for the same price as now, they might sell more than the model 3.

Really hoping that the next LEAF goes at least 200 miles on a charge… and really fast onboard AC 9.6kW and 100kW+ DCFC would be a great system.

Good stuff! Go Norway!!

IF I lived in Norway and had a Car Charging Network to support the EV I have chosen to drive, I’d own one too!

To few SAE-Combo Chargers in North America.

BMW i3 needs CHAdeMO in the Frunk like it has in Japan!

In 5 years it will not be an issue. Right now it is a deal breaker!!

I think the key is this: For most Europeans (and actually a lot of Americans too 🙂 range on the motorway is not very important – neither is the availability of a charger network: 99% of the time electric cars are charged at home! For longer trips Europeans normally take the train/fly etc anyway.

The reason EV sales are so high in Norway is quite simply that once you hit a certain threshold “everybody” realises that all the deal-breakers listed by a lot of people (even on a site like this one, where people should know better) are in fact almost irrelevant. The only reason that sales in Norway are not even higher is that half the country have pre-ordered the Tesla model 3 or are waiting for the Renault Zoe or Opel Ampera which will both be on sale in Q1 2017.

By the end of 2017 (or whenever Tesla model 3 deliveries start) expect plug in vehicles in Norway to have a market share of above 60%!

And by stating half of the country, you might not be off by much. In the office of 150 people, I know at least 20 that are waiting for M3, including myself.

There are lot of reasons why Norway has such a high EV adoption: high, emission + curb weight based VAT on new vehicles is probably one of the main drivers, but also the fact that EV are exempt from toll when driving into major cities (well, towns). Also, cheap, 100% renewable electricity in combination with the facts that the terrain and distances in the country make it very uncomfortable to drive long distances were very favourable to adoption of even low range NEV.

Few colleagues of mine have already saved up to 80% of the acquisition cost of first gen Leaf by avoiding taxes and tolls by driving an EV.

– my personal savings by driving a 2013 Leaf Tekna (top model), purchased in Nov ’13, just passed 60% of the aquisition cost. Had i bought the cheapest model instead, I would be at 75% saved..

– but of course it helps a lot that the gas price is ~6 USD per gallon.

Some *very* important reasons that sales are not even higher in Norway:

1. 4-wheel drives are very popular because of the winter conditions (Tesle M3 will solve this)
2. 50% of the market is commercial (company cars, leased for employees). These customers doesn’t care much about fuel economy, since their employers pay for the gasoline/diesel.

Up until recently, the commercial market didn’t get the 25% sales tax exemptions that was available in the private market. And also leasing in general did not qualify for the sales tax exemptions.

Tesla Model S is dropping stone dead.