1.24% Of All Vehicles Sold By Nissan Motor Co. In FY 2014 Were Electric

MAY 27 2015 BY MARK KANE 6

A Nissan LEAF Gets A Roadside Quick Charge In Japan

A Nissan LEAF Gets A Roadside Quick Charge In Japan

Nissan Motor Co. recently released financial results for FY2014 (the 12-month period ending March 31, 2015).

5,318,000 vehicles were sold under Nissan, Infiniti and Datsun brands. That translated into ¥11.38 trillion ($103.6 billion/€82.0 billion) of revenue. On average. under $19,500 per unit.

Net income stands at 485.0 billion yen ($4.2 billion/€3.7 billion), which is $790 per unit (or 4% of revenues).

Carlos Ghosn, president and chief executive officer said:

“These are solid results in a highly competitive market-place. We have been encouraged by demand for our new products. In the year ahead, we will remain focused on delivering continued revenue and profit growth, driven by our product and technology offensive, cost and sales discipline, and growing synergies from the Renault-Nissan Alliance. These actions will ensure we remain on the right path towards our mid-term strategic goals.”

Electric car sales increased in FY14 by 27% to roughly 66,000, which is 1.24% of all vehicles sold under all three brands. It would be more if we will could exclude Infiniti, Datsun and Nissan trucks.

Total LEAF sales exceed 172,000.

On the right side of the slide, Nissan is indicating the US’ supporting infrastructure of “No Charge To Charge” program (DC fast chargers at dealers are growing), while in Japan with strong government subsidies and together with other brands, the fast charging infrastructure will be leveraged from 2,300 to 6,000 (this Summer)!

Nissan Motor Co. intends to sell 5,550,000 vehicles – at 4.4% year-over-year growth rate it should be easy to increase EV share in the mix.

Categories: Nissan, Sales

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6 Comments on "1.24% Of All Vehicles Sold By Nissan Motor Co. In FY 2014 Were Electric"

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Now this is what a real electric vehicle selling company is. Not the fuzzy Tesla logic (if only Tesla will come clean with actual numbers). Not the self bragging “Believes the Future is Electric.”

Cold, hard, facts (and data).

Another interesting data is that Nissan sold almost as many LEAF vehicles as GM sold all of its “electrified” vehicles here in US.

World EV sales to date for 2015 is Nissan in the lead with Tesla in 3rd place and GM at number 10


I think Renault sales should also be counted. All in all the alliance sold 8.5 million cars in 2014:


Sales higher amid rising sales in the United States and Western Europe
Alliance sales, including AVTOVAZ, account for one in 10 cars sold worldwide
Alliance remains global leader in zero-emission vehicles; EV sales up 24 percent

PARIS (Feb. 4, 2015) — The Renault-Nissan Alliance sold a record 8,470,610 vehicles in 2014 amid rising sales in the United States and Western Europe”


PS: Renault is of course also strong in EVs.

Disappointingly small. 🙁

High up-front cost and range limitations are a tough sell. Especially after a century of people driving gas cars. :-/

If the Number 1 EV seller only managed to sell less than 1.25% of its fleets as EVs, then it is obvious that we have a problem here…

I think Nissan is doing very well, the groth is very strong and if NIssan brings 30 kWh MY 2016 they can sell around 70- 80.000 in 12 months.
And with next generation Leaf with a 30 kWh lower price and an optional > 40 kWh they could sell over 100.000 in first year i think.