With More Than 8,000 Reservations, BMW Considers More Production Capacity For The i3
When is a 400 million Euro ($543M USD) investment not enough?
According to BMW CFO Friedrich Eichiner while speaking to Bloomberg over the weekend, it is not enough when you have an all-new plug-in offering that has more then 8,000 pre-orders – and that’s before the order books open in North America.
The BMW i3 first goes on sale next month in Germany (November 16th to be exact) from 34,950 euros ($47,435 USD)…and there is a lot of anxious customers.
Mr. Eichiner says BMW expected to sell more than 10,000 copies of the i3 next year and “will adjust capacity according to demand.” The exec also added that, “If demand holds, which is what it’s looking like, we will soon have to invest more.”
Interestingly, it was thought that BMW’s Leipzig assembly facility was designed with the ability to easily expand production up to as much as 30,000 units per year – so any additional investment required should not require a lot more capital or effort.
(Above Video: B-Roll Of i3 Production In Leipzig, Germany)
The BMW i3 goes on sale in the US in the second quarter of 2014 from $41,350 for the all electric version with an estimated 90 miles of range. Also available is an a extended range version for $3,850 more (from $45,200) that adds up to 87 more miles of gas driving via a small 2 cylinder generator in the back.
BMW also took some time to address a report by Wirtschaftswoche which outlined problems the German company was having bonding carbon-fiber components that caused a week and half production halt on the i3, saying that the incident was not significant enough to delay the launch of the model.