With 34% Stake Nissan Adds Mitsubishi Motors To Alliance, Ghosn New Chairman – Video

7 months ago by Jay Cole 31

Today is the day that Mitsubishi Motors is officially absorbed by Nissan, as the company has closed on a 34% ownership (and controlling stake) in the Japanese auto maker.

I'm going to running what now as well?

I’m going to be running what now as well?

And as such, car-boss extraordinaire Carlos Ghosn adds another major vehicle manufacturer under his control in the Alliance to his resume, as he will now takeover the Chairman duties at Mitsubishi.

Ghosn already notes a CEO role at Nissan and Renault, with a chairmanship of Alliance Rostec Auto BV, which is a holding company controlled by Renault-Nissan, which in turn holds a majority of Russian automaker AvtoVAZ.

Just last month the Alliance noted they had passed 350,000 plug-ins sold to date between Nissan and Renault.

Now with formally adding Mitsubishi today, they technically could add in another ~112,000 Mitsubishi Outlander PHEV sales and ~44,000 i-MiEV/other EV sales to that total.   Meaning (at least on paper), the Nissan-Renault-Mitsubishi Alliance is the first to pass the 500,000 plug-in vehicles sold mark.

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31 responses to "With 34% Stake Nissan Adds Mitsubishi Motors To Alliance, Ghosn New Chairman – Video"

  1. Kdawg says:

    I assume this is just Mitsubishi Motors, and not any other part of Mitsubishi. Will they keep the name, or re-brand the autos now?

    1. Jay Cole says:

      I probably should have included the “Motors” part in the title to avoid any confusion…will do that now, (= /thanks

    2. Peter says:

      They will keep the Mitsubishi brand.

    3. Bacardi says:

      Satire…Announcement #1: “With the recent acquisition, we have decided to further develop the outlander PHEV slated for the USA”…

      Announcement #2: “We are proud to introduce the all new 500hp V6 twin turbo Outlander Nismo”…

  2. Sparkinator says:

    Hopefully, this means the release of an all electric 300+ mile Outlander soon.

    1. David Murray says:

      I would settle for the release of the current outlander PHEV in The USA.

      1. John says:

        As would I….

        As would I.

  3. Doug B says:

    Now release some new cars!

  4. ffbj says:

    I expect more legacy automakers to be absorbed in the future. It’s been one long period of consolidation since the late 50’s.

    1. Kdawg says:

      I dunno, we are seeing a lot of startups w/the advent of the modern EV.

      1. ffbj says:

        That’s true as this is a revolutionary change that will take some time. The general trend though has been one of conglomeration.

        China just axed about 80% of the NEV start-ups there, though that is not really what I am talking about so much as makers who are making a significant number of vehicles per year. Say 50k plus.

        To put it another way 90% of all vehicles will be sold by less than 20 companies.

        1. Kdawg says:

          I think we are well under 20 now.

  5. Kevin C says:

    Jay,

    Will the odd little i-Miev stick around?

    And on another note, will the eNV200 with a bigger battery ever make an American debut?

    1. Martin Winlow says:

      It would be wonderful to see the i-MiEV get the Ghosn treatment. It is such a fabulous little car. Its engineers really deserve to be rewarded with some proper advertising. All we see here in the UK is the Outlander – selling well but still being pushed by Mitsu and not a single mention ever of the i-MiEV. A great shame in my view.

  6. Ocean Railroader says:

    If Mitsubishi put in the current 30killwatt leaf batteries into the Mitsubishi i-miev it would produce a 150 mile range car with existing tech.

    1. Not sure if there’s enough room down there for 30kWH, but 20kWh worth of cells would almost certainly fit into the existing I-MiEV pack enclosure. You’d probably have 100+ miles range per charge then. After that, upgrade the charger to 6.6kW and call it a day.

      Almost a year later and around 5000 miles on, the used 2012 I-MiEV I bought is doing great. No regrets in purchasing one of these funny-looking but eminently practical little EVs.

      1. Kevin C says:

        All EVs are great and I certainly meant no disrespect:-) There’s room for everybody in the EV party.
        Your car is certainly better than my gas-guzzling Honda Insight (it’s been a wonderful little car, but even she is telling me we need to move on!)

        1. No disrespect taken, Kevin. The I-MiEV is a bit of an oddball looker and I didn’t bond with it until I was able to borrow one for a couple of weeks back in 2013. Until then, it wasn’t ranking near the top of future purchases.
          The thing that clinched the deal was testimonials in vehicle reliability I subsequently got from owners I met online and in person.

          Now that I’ve got one of my own and will likely be driving it long after all I-MiEVs go out of production, I’m wondering what other small/functionalaffordable/reliable used EVs I’ll be able to choose from 7 to 10 years from now. It’s probably something that will be going into production iand offered new n the next 2 to 4 years.

          Getting to what comes next, I’m looking forward to see what Nissan will do for Mitsubishi. Nissan has been talking about a small/cheap EV collaboration with both Renault and Mitsubishi for some time now . . . and now they’ve got official controlling alliances with both.

          One can envision taking the best of the I-MiEV and the Zoe (the latter not available in the US) to come up with a 5-door, 4-seat hatchback that can get 150 miles range or more per charge and list for about $20K. Multiple brand nameplates means worldwide market penetration.

          1. Kevin C says:

            Splendid!
            Good to hear things positive about the I-MiEV. They are a rare sighting in my neck of the woods (Boise)
            So when I see one I have wave like a maniac!

            1. Ocean Railroader says:

              Sense I might be getting a new job in a very urban city environment. The parking at this place is extreamly tight. I would like to buy a Mitsubishi i-miev due to it being so small for the urban driving. The trouble is it doesn’t have enough range for me to drive out from the suburbs in it.

              I’ve seen a purple Mitsubishi i-miev in my city.

      2. wavelet says:

        I doubt a 150mi i-MiEV is easily doable. There’s really not much extra space — currently the entire drivetrain is simply underneath the rear. The car is so amazingly efficient space-wise because it’s a one-box design. However, 100mi should be trivial;
        To quote myself from a few weeks ago:
        ——-
        The energy (volumetric) density of modern cells is 50%-80% better than those on the 2008-designed i-MiEV, and weigh about the same. The i-MiEV already has active cooling — it might need to be upgraded a little, but much simpler than adding a cooling system where one didn’t exist.

        It should be easy to launch an 100mi (EPA) i-MiEV with ~26-28kWh, changing nothing but the battery, so engineering costs & risks would be low. The car also already has a 50kW DCQC option, so a full charge for ~100mi would take <45min.

        Sure, it still wouldn't be a great performer acceleration-wise, or a long-distance car, but would a great city car, or rental for 1-2 people for short-to-medium distances, (folding the rear seats gives a lot of cargo space), or fleet car for national parks etc.

        Production cost should be really cheap — production machinery is already amortized, and it's a very light car (~1100kg), so doesn't need a huge battery.

        1. Benjamin Nead says:

          I based my 100 mile range thumbnail estimate on improvements in battery tech since the I-MiEV was first introduced and the fact that there a fairly generous amount of free space inside the pack amongst those 88 cells. Looks like you’ve actually ran the numbers. It’s also reasonable to assume that Mitsubishi could refine the car’s computer for more efficient operation and better brake reg characteristics.

          An actively cooled battery pack? Not really. It’s a passively air cooled system in the i-MiEV, like the Leaf. That said, there is a way to reroute some of the cabin air conditioning into the battery pack with a a simple (and reversible) modification. It isn’t anything endorsed by Mitsubishi, but something a vehicle owner discovered and described on the My i-MiEV Forum.

          But, yes, it’s all doable and, since there’s no additional R&D cost in developing a new vehicle, a financially prudent option. The old autonomously-owned Mitsubishi probably wouldn’t have bothered. But the new Nissan-managed Mitsubishi? They might have the gumption to get it done, breathing some new life into this old EV.

  7. Clive says:

    All Electric EVO will be great by me

  8. Zukidrvr says:

    They also own Renault-Samsung and Dacia.

  9. Nemo says:

    Soon ALL car makers will be controlled by Ghosn! MUHAHAHA!

  10. Joe says:

    Interesting to see if the i-Miev will continue to exist as a JV between Mitsubishi and PSA:

    Don’t forget that PSA brands Peugeot and Citroen are selling rebadged Mitsubishi i-MiEVs as the Peugeot iOn and the Ciroen C-Zero.
    Factor in that Renault and PSA are traditional arch opponents in their French home market, and I expect that this rebadge deal will be axed as soon as contractually possible.

    And then I expect that the whole car will be axed since it is no longer competitive in terms of range with the new alliance’s internal likes of the 400km Renault Zoe/next Leaf generation, but sells for more money the same price. Or they will put the car on the Zoe/Leaf platform and make it a mini van version of the same.

    1. Holger says:

      Press release Mitsubishi Motors 20.10.2016:

      “Nissan and MMC will begin cooperating on a wide-ranging synergy program, building on a five-year alliance in minicars between the two companies.”

      So focus will definitly be on minicars.

  11. David says:

    So they own 34% of MM and add them to the Alliance. That must be quite an Accounting spiderweb, moving technology and components between the members and tracking costs and profits.

  12. DNAinaGoodWay says:

    Will this have any effect on the vehicle count for the federal tax credit?

    1. Jay Cole says:

      This did cross my mind, so we checked into it…and the way it is structured/timing, it does not.

  13. Ocean Railroader says:

    Here is a story on Nissan making a new smaller car then the Nissan Leaf.http://inhabitat.com/nissan-may-soon-offer-a-new-subcompact-electric-car/