VW Commercial: Kirk, Spock, e-Golf, e-Up! and the XL1 – How Can’t It Be Great?

3 years ago by Jay Cole 16

The Sweaters Are "Fascinating", Plug-Ins Aren't Bad Either

The Sweaters Are “Fascinating”, Plug-Ins Aren’t Bad Either

Volkswagen is featuring a new lineup of e-mobility commercials in Germany, this one is entitled “Zukunft für alle” (Future for All).

And while we don’t feature a lot of German commercials here – as in this is our first one ever, this particular one has William Shatner and Leonard Nimoy playing some familiar roles – check out their sweater choices…so great!

The goal of the commercial of course is to promote the e-Golf (US MSRP of $35,455/$299 month lease – which arrives in November in America), the e-UP! (from £19,250/$30,700 USD), while giving a little more screen time to Volkswagen’s uber-hybrid XL1 (UK MSRP of £98,515 ~$157,000 USD).

Bonus features:

Hat tip to David M!, Props to kdwag for some ‘extra’ vid links!

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16 responses to "VW Commercial: Kirk, Spock, e-Golf, e-Up! and the XL1 – How Can’t It Be Great?"

  1. David Murray says:

    Wee need some translation. I’m pretty good at reading German, but not so good understanding spoken words..

    1. Leafer says:

      Please be careful – Captain Kirk – Just like in a spaceship – Fascinating

      1. DaveMart says:

        Translation:

        ‘Don’t Cling on to your ICE cars!’ 🙂

        1. Jay Cole says:

          /groans

  2. Mark H says:

    Hold the phones, we have a winner!

  3. kdawg says:

    And here’s Shatner … well getting paid to say things. (LOL @ “great electrical car”)

    ***mod edit*** good one – we’ll add this in! ***mod edit***

  4. kdawg says:

    Nimoy.. short and to the point

  5. Assaf says:

    Should be ribbon-wrapped and sent to GM and Ford, with the dedication

    “Here’s how you promote your EVs like you really mean it!”

    1. Phr3d says:

      +1 – in the third pane there are Many, Many ads, but I watched ~20 of them because they were Good! I’m definitely interested in VW, now.

      This from the guy that literally turned off television (not the ads, but permanently) over ‘Like a Rock’ and Built Ford Tough’ being screamed at me 15 times through every local newscast. I assumed that the fact that advertisements making me want to vomit was simply a function of my advanced ‘experience’, lol.

  6. Anon says:

    Love these guys, but one thing is universal: Everyone hates the 405.

  7. vadik_veselovsky says:

    They have also just started running Outlander PHEV ads in Germany.

  8. Cavaron says:

    Using Star Trek to advertise EVs? Bin there, done that 😉

  9. Kent says:

    I couldn’t hear what Spock said. Can someone please post?

  10. Gina Elia says:

    Spock says “faszinierend,” which means “fascinating” in German. One of his trademark expressions, ha!

    Here’s a link to a German website describing the commercial, for those who read German and want to double-check:
    http://www.allgemeine-zeitung.de/lokales/blogs/im-auto-mobil/vw-sorgt-fuer-wiedersehen-mit-kirk-und-mr-spock_14690490.htm