Volvo V60 Plug-In Demand Increases, Company Looks To Double Production…Again

2 years ago by Jay Cole 6

A Volvo V60 Plug-In Comes Of The Line In Torslanda, Sweden

A Volvo V60 Plug-In Comes Of The Line In Torslanda, Sweden

We will admit it, when the Volvo V60 plug-in hybrid was first announced, we were a little skeptical that the 31 mile, extended range diesel car would be met with much success.

V60 Plug-In:  No Range Anxiety, Full-Size Wagon, 0-62 mph in 6 Seconds...What Else Do You Want?

V60 Plug-In: No Range Anxiety, Full-Size Wagon, 0-62 mph in 6 Seconds…What Else Do You Want?

Not that the package presented by Volvo was not attractive, but the starting price near £50K before incentives in the UK seemed high enough to suggest that Volvo would never sell many more than the “limited run” of 1,000 units it was planning in 2013.

However, by qualifying for the UK plug-in grant, bringing the cost down to net of £43,775 ($69,000USD), as well as many other new incentives throughout Europe, such as freedom from CO2 restrictions, fees, and vehicle taxes, the car became more and more palatable.

Very quickly after green-lighting the project, Volvo upped future production to 4,000-6,000:

“The V60 Plug-in Hybrid has been a worldwide success with the initial run of 1000 cars sold out before the car reached the showrooms,”  said Ian Howat, head of product and pricing at Volvo UK.  “Now that we have received the UK Government’s plug-in grant (£5,000) I’m sure the world’s first plug-in diesel hybrid will become even more attractive to UK customers wishing to purchase leading vehicle technology.”

Volvo V60 Plug-In Hybrid Interior

Volvo V60 Plug-In Hybrid Interior

By the start of March, the plug-in Volvo was riding high; the reviews were excellent, orders were strong, and the V60 plug-in nominated as one of three finalist for World Green Car of the Year, alongside eventual winner, the Tesla Model S, and Europe’s new poster child for EVs, the Renault Zoe.

Now the company finds itself drowning in orders.  Volvo faces more than 3,000 orders  from the Netherlands alone, and according to a report by automotorsport.se, the Swedish based company is hoping to increase 2014 production to 10,000 V60 plug-in hybrids.

We says that Volvo is “hoping to increase production” because the V60 plug-in, which is build in Torslanda, Sweden, alongside the V70, V80 and XC90, has not been tooled up for 10,000 units, and suppliers of the hybrid components for the car had been anticipating a slow and leisurely 1,000 unit per year build rate only three months ago.

Still, it is a good problem to have.

Automotorsport.se

 

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6 responses to "Volvo V60 Plug-In Demand Increases, Company Looks To Double Production…Again"

  1. Mark H says:

    So the real question is where does it fit on the Cole report and will it be there tomorrow? =)

    1. Jay Cole says:

      Not likely to show up on our monthly US sales report any time soon…but certainly on Euro-zone updates.

      The ‘regular’ V60 actually got the ax for the US a few years ago. However, Volvo turned up at this year’s NY auto show with both versions of the V60 (conventional and plug-in) and announced they will be bringing the it (the non-plug in) back…but not until early 2014.

      No word on if the plug-in could be coming, but if it is, looks like it would be a 2015 MY version, for fall of 2014 at the earliest.

  2. kdawg says:

    [We says that Volvo is “hoping to increase production”]
    —————-

    Who is “We”? Did you mean Ian Howat?
    I doubt they will consistently get 31miles on only 8kwh of usable energy.
    I’m also skeptical about the 78mph in all electric mode.
    Does this car qualify for London’s low emissions standards? It is a diesel.

  3. MTN Ranger says:

    So if this 31 miles AER were converted to EPA, would it be in the low to mid 20′s?

    1. Jay Cole says:

      Yes, that is about right. Estimate on the 11.2 kWh battery range output for the US based on the NEDC to new EPA standard puts it at 21 miles.

  4. Tom F says:

    [We says that Volvo is “hoping to increase production” because the V60 plug-in, which is build in Torslanda, Sweden...]

    Ouch… I was loving this article until the line above. A little Editing please to correct your grammar!

    Oh and if you can get Volvo to lower the cost a bit so I can snag one of these, I’d appreciate it.

    Thanks!