Volvo Says Buyers Don’t Want Quirky Dedicated Electric Vehicles Like the Nissan LEAF

4 years ago by Eric Loveday 5

2014 Volvo V60 Plug-In Hybrid

2014 Volvo V60 Plug-In Hybrid

“Customers don’t want quirky electric vehicles.”

The Nissan LEAF is One of Those "Quirky" Electric Vehicles, According to Volvo.

The Nissan LEAF is One of Those “Quirky” Electric Vehicles, According to Volvo.

Those are the words of Volvo research and development chief, Peter Mertens, who revealed to What Car? that the Swedish automaker has no interest in developing or producing stand-alone or dedicated electric vehicles.

Instead, Volvo will focus on electrifying its existing lineup of vehicles, most of which will get plug-in hybrid technology at some point in the future.  As Mertens told What Car? “Our electric vehicles will be in existing models.”

Oddly, Volvo seems to have taken a direct dig at the Nissan LEAF, the world’s best-selling electric vehicle of all time.  According to What Car?, Volvo stated that it will never make a dedicated electric vehicle like the LEAF, because “quirky” isn’t what buyers want.  Well, we’d argue that 50,000-plus buyers obviously don’t mind the “quirky” LEAF.

Volvo’s electrification process of existing vehiclesstarted with the non-quirky V60 plug-in hybrid wagon and will appear next in the XC90 SUV.

via What Car?

 

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5 responses to "Volvo Says Buyers Don’t Want Quirky Dedicated Electric Vehicles Like the Nissan LEAF"

  1. Bill Howland says:

    Humm, well, if Volvo insists on putting microscopically-sized batteries in their pluginhybrids, not many will want a quirky volvo either. The Volt and ELR and VIA are the only plug in hybrids that have minimally adequate range. Seems like everyone else puts in far smaller batteries.

  2. scottf200 says:

    I’m certainly a large battery EREV Volt enthusiast, however, I think the smaller battery PHEVs can reduce a families fuel consumption enough to sell these. Imagine you drive 10 miles to work so 20 miles round trip. If your PHEV goes 10 miles on the battery then you use ~1/4 gallon of gas a day (10 miles driven at 40 MPG city) instead of 1/2 gal. In theory cutting your gas usage in half for your work commute. Maybe now you only fill up every 3 weeks instead of 2 (include not work commute addl driving). Of course, in a Volt you would not use any gas for your commute. Same in these PHEVs if you can charge at work … in theory as all the plugs will be used and it’s a work hassle.

  3. jason says:

    From what I’ve read, that v60 is greatly over-priced for what one gets. Might as well charge another $10-20k and see sales really tank.

  4. David Murray says:

    Plug in hybrids with tiny batteries are okay… And worthwhile to make and for people to buy, as long as they aren’t much more pricey than a regular non-plug-in version of the car. I’m baffled at the price point Totoya sells the PiP for compared to a traditional Prius.

  5. Brian says:

    In a way he’s right – I don’t *want* a quirky car like the Leaf. I bought the Leaf *despite* it’s quirkiness because I absolutely do want at least one pure electric vehicle in my driveway (and I cannot afford today’s Teslas). What I don’t want is the maintenance and messiness of a gasoline engine. Yet I own a hybrid *despite* the gasoline engine because I absolutely do want a car in which I can visit family in other cities. Both cars came with a sacrifice, but the Leaf came with fewer.