Volkswagen: Germany’s Goal of 1 Million Electric Vehicles by 2020 Is Achievable; VW e-Up! “Deliberately Positioned” Against BMW i3

4 years ago by Eric Loveday 7

VW e-Up!

VW e-Up!

If German automaker Volkswagen gets seriously into plug-in vehicles, than perhaps Germany can get back on track to perhaps reaching its goal of 1 million plug ins on its roads by 2020.

Volkswagen e-Golf

Volkswagen e-Golf

If VW takes a lukewarm approach, then there’s no chance Germany will hit that mark.

As Germany largest automaker, VW has a lot of sway in its homeland, but is Volkswagen really jumping on the electric vehicle bandwagon?

Perhaps…

Volkswagen Chief Executive Officer Martin Winterkor, stated:

“We will make our contribution toward this goal.”

We applaud VW for this…we certainly do.

Here’s how VW will contribute, according to Bloomberg:

Audi A3 Sportback e-tron

Audi A3 Sportback e-tron

“The CEO reiterated Wolfsburg, Germany-based Volkswagen’s plan to offer as many as 40 electric or hybrid models in the event that demand for low-emission cars takes off. The manufacturer will produce 14 vehicles with alternative drive through next year after introducing electric versions of the Golf hatchback and Up! city car at the Frankfurt auto show last month. Volkswagen also showed new plug-in hybrid versions of the Porsche brand’s Panamera four-door coupe and Audi’s A3 compact.”

Winterkorn believes that plug-in hybrid will make the biggest splash in the next 7 years and that’s why the automaker will focus most of its efforts on that type of vehicle.  Pure electrics aren’t being overlooked though.  VW has both the e-Up! and e-Golf BEVs in the production cycle now, both of which are expected to be high-production vehicles.

What VW says it won’t do is manufacturer so-called compliance EVs to meet regulatory requirements.  Volkswagen only wants to build plug ins that can be sold in high volumes at the global level.

BMW i3

BMW i3

The rollout of VW’s first production electric, the e-Up!, will be watched closely by us and the rest of the world.  The e-Up! beat the BMW i3 to market in Germany by going on sale there this month.  Its price of 26,900 euros (~ $37,000 US) is on the high side, but still manages to undercut the 34,950 euro (~ $48,170 US) i3 by a significant margin.

Furthermore, VW says the e-Up! is “deliberately positioned” against the i3.  Performance-wise, the i3 smoke the e-Up! in every measure, but as we’ve seen here in the US, it’s usually price that matters most.

And just so you know our take on the i3 versus e-Up! sales, we wouldn’t be at all surprised if the significantly cheaper e-Up! outsells the i3 in Europe.

Source: Bloomberg

Tags: , , ,

7 responses to "Volkswagen: Germany’s Goal of 1 Million Electric Vehicles by 2020 Is Achievable; VW e-Up! “Deliberately Positioned” Against BMW i3"

  1. The e-Up! is pretty tiny compared to the i3 – I certainly hope the e-Up! is a lot less expensive, as well!

    Neil

  2. Brian says:

    Germany certainly is getting interesting to watch. They used to seem very opposed to EVs, but now Tesla is getting a foothold and the big domestic automakers are getting in on the action.

    I’m also interested in seeing that e-Golf roll out in the US. It is on my short list of Leaf replacements in 2015.

  3. Lad says:

    As energy efficient as VW claims they are, it’s disappointing that they have so far only manufactured EV PR and compliance cars.
    I would have picked Germany, and specifically VW to lead Europe into building EVs. The surprise is BMW offering the first Germany EV.

  4. scott moore says:

    Yea, plug in hybrids are the future !!!

    1. Suprise Cat says:

      No. Hybrid = double costs

  5. Chris O says:

    The E-Up competes with i3 as a Nissan Sentra competes with a Bentley Continental. Not quite the same performance an features but that’s compensated by a lower price.

  6. Surya says:

    The biggest hurdle for the e-Up! will be it’s range, which is even lower than then usual 80 to 90 miles/charge