Vauxhall Cuts Ampera Pricing In UK: Reduces Base Price By £3,000 ($4,700 US)
On Monday, Opel reduced the price of the Ampera in Germany by a significant amount – 7,600 euros, which is about $10,000 USD, so it only stands to reason that its sister car – the Vauxhall Ampera, would have to do the same.
Unfortunately, the Brits got less than half what the Germans did, as £3,000 was taken off the MSRP, which works out to be about $4,700 USD
The only difference between the Opel and Vauxhall Ampera (besides driving sides), which in itself is a re-skinned Chevrolet Volt (a look that we at InsideEVs actually prefer) is that the Opel insignia gets removed for Vauxhall’s iconic Griffin logo on the extended range car when sold in the UK.
As for the price reduction itself – General Motors has reduce the cost from £29,995 – post £5,000 grant (or $47,000 USD) to £26,995 (or $42,300 USD).
Ampera sales, both of the Opel and Vauxhall variety, throughout Europe kicked off slightly below expectations in 2012 with around 7,000 sold (which was still not too shabby), but 2013 has seen a fairly drastic drop-off as new competition at lower prices has hit the market – GM has only about 1,500 sold thus far.
Vauxhall Chairman Duncan Aldred pretty much reiterated that plug-in demand has been fairly poor for EVs in Europe to date, and that the Ampera has not been a financial windfall for GM in the region:
“So far the market for EVs across Europe is only about 30% of what the experts forecast and so something has to be done to encourage buyers….“We have to be able to showcase this sort of technology and we feel the time is right anyway to make Ampera more affordable to as many people as possible. This was never a model that was going to make a lot of money.”
Hopefully this new pricing structure will bring a lot more of the Volt’s extended range technology to the UK.