Upcoming Smart Electric Drive Not Good Enough? Daimler Introduces The BRABUS Edition

5 years ago by Inside EVs Staff 2

BRABUS smart EDs Announced For Sale Immediately

Daimler started smart ED (electric drive) production this past June in Germany, and has already started to deliver the little EV in its home country, with Europe and North America set for deliveries in 2013.

The Standard smart ED Comes In Both Coupe And Cabrio (click to enlarge)

The standard smart ED puts out a 0 to 60 km/h time of 4.8 seconds via a 55 kW (75 hp) peak electric motor, and is powered by a 17.6 kWh battery pack.  Range of the 2 seater is said to be 85 miles.

(Production start, specs and pricing on the smart ED can be found here)

Daimler (smart’s parent) must feel that the regular smart ED just doesn’t “do it” for all its customers, so they added a little something extra, as they introduced the smart BRABUS electric drive in Paris this weekend.

 “Its powerful electric drive is based on the technology of the new smart fortwo electric drive, but it delivers more of everything.”

smart BRABUS Also Comes With A "Hey, Look At Me!" Package; Also Reffered To As The "Electric Green Style Package" By Its Daimler Parent In Paris This Weekend

We do feel we should stress the company should have added the word little to the statement of “(the BRABUS) delivers more of everything,” as improvements are quite marginal.

smart BRABUS specs:

  •  electric motor output: 60 kW (vs 55kW)
  • electric motor torque: 135 N·m (vs 130 N·m)
  • 0-60 km/r: 4.4 seconds (vs 4.8 seconds)
  • top speed: 130 km/h-81 miles, (vs 125 km/h-78 miles)
  •  0 to 100 km/h: in 10.2 seconds (vs unpublished)
  • range: 135 km-85 miles on NEDC standard

“The smart BRABUS electric drive is our sports car with a green heart”, says smart boss Dr Annette Winkler. “Electric driving in the city is more fun than ever with short bundle of power.”

Really what you are getting is a small technical/computer tweak in the model, but a lot of new design and functionally features, as the BRABUS package also adds things like:

BRABUS “Monoblock VII” alloy wheels (16″ at the front and 17″ at the rear) and BRABUS Xclusive aerodynamic body styling parts complete the sporty look. Numerous BRABUS Xclusive components accentuate the exceptional position of the electric two-seater. These include the instrument panel and interior door trims in leather optic, leather seats, stainless steel sports pedals with rubber nubs, BRABUS hand-brake handle, BRABUS dashboard instruments (battery charge indicator and power indicator), and the BRABUS sports steering wheel with rocker switches for manual battery recuperation (incl. sport programme). A special rear apron insert with double reflectors rounds off the sporty look.

The company also offers something called the “electric green style package” as an option that makes the tridion safety cell, door mirror caps and BRABUS front flaps come in electric green, the radiator grille is painted in the bodypanel colour, and interior accent trim parts and contrast components also come in electric green.

BRABUS smart ED Interior

You can order the smart BRABUS today from dealers in 11 countries, which as of yet does not include the US (but does include Canada).   The pricing in Germany (that includes 19% VAT) starts at €29,990.00 for the coupe, with the convertible starting at €33,080.00.  As a comparison the standard smart ED starts at €23,680.00, and €26,770.00 for the cabro.   A €6,310.00 ($8,000 USD) premium for not a heck of a lot.

No pricing has yet been announced for the US, but orders are currently being taken (for spring delivery) in Canada, and the standard smart ed coupe starts at $26,990 ($27,400 USD), with $29,990($30,500) for the cabrio.

No US/Canadian pricing was announced for the BRABUS at the Paris Motor Show, but if the same markup percentage applies to North America, the smart BRABUS looks to add about $7,000 to the cost.

Tags: , , , , , ,

2 responses to "Upcoming Smart Electric Drive Not Good Enough? Daimler Introduces The BRABUS Edition"

  1. haroldC says:

    it’s like paying $1.50 more for extra mustard on a hamburger………………..

  2. vdiv says:

    Not to be condescending, but…

    yawn!

    Wake me up when Daimler has an all-electric Mercedes S-class or E-class that can compete with the Tesla Model S.