Toyota Prius Plug-In Takes EV Sales Lead In November, Nissan LEAF Second

5 years ago by Inside EVs Staff 5

In A Rare Move, Toyota Both Advertised And Discounted The Prius Plug-In In November

With the Chevrolet Volt returning to more historical sales norms in November after three record breaking months, the Toyota Prius PHV took the sales crown for November, selling 1,766 units.  This was the second time this year Toyota has topped the list since it went on sale last March.

2013 Entry Level Nissan LEAF Now On Sale In Japan. 12% More Range For 14% Less Money

A resurgent Nissan LEAF managed to just wrestle 2nd place overall away from the Volt, as LEAF sales eeked out a small win during the month, 1,539 to 1,519, pushing the 38 mile extended range Chevy into 3rd place for the first time.

Behind the Japanese auto makers gains was a strong marketing effort by Toyota that saw the plug-in Prius take a national advertising stage, and Nissan’s renewed commitment to market their 73 mile EV.

Both auto makers reportedly doled out incentives as high as $5,000 to move 2012 inventories off their lots as this calendar year ends, while Chevrolet had mostly completed that effort last month.

Chevrolet still holds a death grip on the full year numbers and will take home the (imaginary) prize for 2012.

  • Chevrolet Volt – 20,828
  • Toyota Prius PHV – 11,368
  • Nissan LEAF – 8,330
At Under $30,000*, The Ford C-Max Energi Is Going To Put A Lot OF Pressure On Both the Extended Range Volt and Prius PHV

(Check out out full month by month scorecard page here, or by clicking the link at the top of the page)

For 2013, the race will be much closer as the Toyota will be available for a full year (April was the first full month of sales in 2012), and the Nissan LEAF gets not only more range, but a more inexpensive model when it goes on sale in the next quarter.

Adding to the mix will be Ford’s wild card EV, the C-Max Energi, that can be acquired for under $30,000.  (after incentives).  Today, Ford reported that an amazing 1,259 plug-ins were sold in the car’s very first full month on the market.

That 1,259 cars also still requires an asterisk as the Energi was not available yet nationwide during the month, with a notable absence in California.  It would seem Ford possibly could have sold near double this figure and taken the overall lead had it been widely delivered to dealers.

Regardless of your personal favorite plug-in car, it is encouraging to see that all three of the major players seem to have carved out a significant portion of the market to sell their wares.

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5 responses to "Toyota Prius Plug-In Takes EV Sales Lead In November, Nissan LEAF Second"

  1. evnow says:

    PIP YTD should be 11,368. The totalling is wrong.

    1. Jay Cole says:

      Geesh, do I have to do everything around here? I refuse to be the math-checker, lol

      /fixed…thanks evnow (good catch), (=

  2. MrEnergyCzar says:

    A good year for the Volt… imagine if lawmakers weren’t so against an oil sipping, american powered, made in america car….

    MrEnergyCzar

  3. Bill Howland says:

    The Volt has it for me.. Only PIhybrid that has a decent range of 40 miles in the spring and summer. For similar reasons I could see how someone could like a Leaf.

    Those Ford and Prius things have too microscopic batteries for me to bother with. The Rav4EV is decent but I’m not in California. Why don’t they offer it elsewhere?

    1. Richard Camp says:

      @Bill Howland,

      I agree, Bill. I wanted to purchase a Rav4 EV, and I had a local dealership here (I live in Washington state) willing to ship one to me from a partner dealership in CA., but National Toyota said it would be a mistake. Toyota doesn’t believe in electric cars (not yet anyway) and are only providing them in CA as a compliance car. They told me that my local dealerships would not have approval or training to service the Rav4 EV, so I’d be forced to take it to CA anytime I needed service. So they didn’t outright deny me the option, but basically made in unfeasible for me. Very disappointing, Toyota!

      Instead, I purchased the 2013 Volt, and am driving 99% electric to date. Driven only 600 miles so far, with only 1/10th of a gallon of gas burned. Electric rates are relatively cheap here in the Pacific Northwest, at $.08 kWh – and is hydroelectric.

      The Prius plug-in is too wimpy for me. I want to drive electric AMAP.