Toyota Prius Plug-In Hybrid Sales in Europe Now at 4,417 Units; Worldwide Sales Exceed 31,100

2 years ago by Eric Loveday 7

Toyota Prius Plug-In Hybrid

Toyota Prius Plug-In Hybrid

Unfortunately for us, most automakers are rather slow in releasing sales figures for its vehicles sold on the other side of the Atlantic.  Some don’t even provide model-by-model European sales data.  Luckily, Toyota is not in that later group.

Toyota Motor Europe just released is 2013 first quarter sales results, including figures for the Prius Plug-In Hybrid, so now we know how it’s faring in Europe.

First, some overall hybrid sales data from Toyota/Lexus.  Toyota says that in quarter 1 of 2013, Toyota/Lexus hybrid sales checked in at 38,673 unit, up 82.3% from Q1 of 2012.  Furthermore, Toyota/Lexus hybrids accounted for 20% of automaker’s total sales in Europe in Q1 2013.  These figures don’t provide us with specific plug-in related sales, but here are those results (remember, Toyota’s only plug-in offered in Europe is the cord-loving Prius):

Prius Plug-In Sales Aren't Too Shabby in Europe, Says Toyota

Prius Plug-In Sales Aren’t Too Shabby in Europe, Says Toyota

  • The Prius family sold 9,166 units in Q1
  • 4,039 were the classic Prius
  • 3,715 were the Prius +
  • 1,412 were the Prius Plug-In Hybrid

Okay, here are a few more Prius Plug-In Hybrid specific results:

  • Worldwide sales of the Prius Plug-In now exceed 31,100 units
  • Since launching in Summer 2012 in Europe, sales hit 4,417 units as of the end of March 2013
  • Cumulative US sales (launch date March 2012) of the Prius Plug-In Hybrid checked in at 15,103 as of the end of March 2013

And that’s all she wrote.  Well, almost.  If you’d like to see how the Prius Plug-In Hybrid stacks up against the plug-in competition on the global level, then check out our “World’s Most Comprehensive 2012 Global Plug-In Vehicle Sales List.”

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7 responses to "Toyota Prius Plug-In Hybrid Sales in Europe Now at 4,417 Units; Worldwide Sales Exceed 31,100"

  1. David Murray says:

    4,039 were the classic Prius
    3,715 were the Prius
    1,412 were the Prius Plug-In Hybrid

    OK.. What is the difference between the “classic prius” and the “prius?” When I think of classic I think of the 1st gen Prius.. but since we’re talking about new car sales, that can’t be accurate.

    1. Eric Loveday says:

      @ David…We somehow omitted the +…text is now corrected

      4,039 were the classic Prius
      3,715 were the Prius +
      1,412 were the Prius Plug-In Hybrid

  2. Spin says:

    OK, what is the Prius + ?

    1. Eric Loveday says:

      It’s the European version of the Prius v

  3. Emc2 says:

    With TMC announcement of passing the 5 million HEVs sold milestone, they published more accurate global sales figures trhough 03/31/2013:

    Convention Prius: 2,934,700
    Prius c/Aqua: 409.500
    Prius α/v/+: 294,900
    Prius PHV: 32,700

    see here: http://www.greencarcongress.com/2013/04/tmc-20130417.html

  4. Bonaire says:

    Not that good of saturation for this “Plug in”. They should have done this as a dealership add-on packaage like the Enginer packs and not a factory-build.

  5. Frank says:

    I’m always curious what would be considered “impressive” sales for a full electric car like the plugin Prius. Until they reach a certain price point, they’re stuck as a niche car, and then experts act surprised when they don’t sell. I love the Prius and I think Toyota has done a great job with the line, but will plugins ever become mainstream?