Toyota Prices 2014 Prius Plug-In Hybrid Below $30,000

4 years ago by Eric Loveday 20

Prius Plug-In Hybrid

Prius Plug-In Hybrid

For 2014, Toyota decided to lop some money off the price of the Prius Plug-In Hybrid.

Plug-In Hybrid Prius Gets a Price Chop for 2014

Plug-In Hybrid Prius Gets a Price Chop for 2014

Now, less than $30,000 ($29,990) can get you behind the wheel of the plug-in Prius.

No features were deleted by Toyota to drop the price.  Or, as Toyota says, “This price repositioning on the base Prius Plug-in Hybrid is not accompanied by any reduction in vehicle content.”

“Toyota has reduced MSRP on the 2014 Prius Plug-in Hybrid by over $2,000, making the starting MSRP $29,990 (excluding DPH). This price repositioning on the base Prius Plug-in Hybrid is not accompanied by any reduction in vehicle content.”

After the federal tax credit of $2,500, the base 2014 Prius Plug-In Hybrid ($27,490) will be cheaper than 2 of the 4 trim levels offered on the standard Prius (Prius 5 MSRP $30,005 and Prius 4 MSRP $28,435).

“Pricing for the 2014 Prius Plug-in Advanced model has also been adjusted to make the model more accessible to consumers with a $4,620 reduction in MSRP to $34,905 (excluding DPH).”

No other changes were made by Toyota for the Model Year 2014 Prius Plug-In Hybrid.

Here are a few more important snippets from Toyota’s press release:

“Production of the 2014 model year Prius Plug-in begins in October with pricing taking effect when these models arrive in showrooms in November.”

“The Prius Plug-in is available in 15 states (California, Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia and Hawaii).”

2014 Prius Plug-In Hybrid Pricing

2014 Prius Plug-In Hybrid Pricing

 

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20 responses to "Toyota Prices 2014 Prius Plug-In Hybrid Below $30,000"

  1. Spec says:

    The plug-in price war rages on! Woo-hoo!

    However, don’t buy this under-batteried PiP. We know Toyota can do better. Get a Volt or an Energi instead of rewarding Toyota for this late and a lame PiP.

    1. GeorgeS says:

      10/4 on that spec.
      Which EV are you driving?

    2. Erik says:

      The PiP is just one sample on the spectrum of vehicles from full ICE to full EV. It may work for some, it may not work for others. I considered a PiP, but got a LEAF as I had no requirement for range and didn’t want to deal with ICE issues even occasionally. I think the PiP, especially at this price, may get more people trying plugins. When they see how nice EV driving is (even as limited at the PiP allows) they’ll look to a ‘stronger’ EV next time. But while they have the PiP they’ll have a very efficient car.

      Now, for this entry-to-EV approach to work Toyota will need a ‘stronger’ EV to upgrade to.

    3. ItsNotAboutTheMoney says:

      PiP standard = Three – NiMh + Li + charger + heated seats
      + $4,200 is getting much saner.

      Given tax credits, anyone who can plug in who buys a Three non-Pi instead of of this had better be getting a good deal.

      To be fair to Toyota, they can’t _easily_ do better than this. The criticism around the PiP should squarely be directly at the pricing, which was insane and is still questionable.

      1. Mint says:

        Yup. It was a complete ripoff before. Now it’s a bit better, but $4200 for 3.1 kWh extra battery and a charger is still a poor deal.

    4. Brian says:

      If I got a Volt, it would burn more gasoline than a PiP. And that’s above and beyond all the extra electricity it would use. Just sayin’, they have their place.

  2. David Murray says:

    This is a good move on the part of Toyota. I’m surprised because it shows they seem more serious about selling it. The MSRP before was a joke compared to the competition. The PiP should not cost any more money than a standard Prius when taking the government subsidy into account. Once the subsidy runs out, then I can understand the PiP being slightly more expensive.

    But yeah… Prius still fails as a PHEV as far as I’m concerned until they give it at minimum 20 miles EV range, an ICE lockout feature, and can sustain 70 mph on the highway in EV mode. Then we’ll talk.

  3. Ocean Railroader says:

    In this case at least the Plug in Prius will take away sales from the none plug in version of itself which is good in that it will at least among Prius drivers raise the number of plug in cars on the road with the existing Prius which sells a few hundred thousand cars a year and even if you took say 5% to 10% and make them into Plug in Prius it could easily get plug in sales into the 10,000 to 20,000 and if gains speeds 50,000 or more.

  4. Turboro says:

    Now I want to see the same in Europe where sales of all csrs are deep down and a Prius Plugin still cost at least USD 45-52k.

  5. Assaf says:

    Wait, they *are* eligible for a $2500 tax credit? I thought they were just below the threshold – or did they increase the battery finally?

  6. David Murray says:

    Of course, Toyota will still not sell all that many until they start selling this car nationwide. I’ve yet to hear when that is supposed to happen.

  7. Bloggin says:

    The challenge with Toyota having the highest market share in CA, is that they also much have the highest number of EVs sold in CA. So even at a loss, Toyota still has to move more rechargeable cars by the end of 2013, buy CA EV credits from Tesla or Nissan, or pay a fine.

    But unfortunately, the only way Toyota is able to move ICE vehicles, is through deep discounts, and the Prius is no exception.

    So if sales don’t pick up, there will be another price drop for the Prius plug-in. Which is good for consumers looking for rechargeable cars. And should also push other automakers like Ford to drop their pricing for the 2014 C-Max Energi and Hybrid which is due to start production in Dec 2013.

  8. kdawg says:

    LOL, they just wanted to make it $5 cheaper then the Volt after the credits.

  9. Martin T. says:

    Well it’s still a rip off here in australia along with the Hybrid camry.

    Wonder if we will get lower prices for it or the Camry Hybrid here in Australia…. ?

    The Hybrid camry would be an excellent long distance car albeit an ICE car not plug in,
    but the front fog lights lower bumper just does not look right.
    (amazes me thay get most of right and in typical japanese style they stuff up style wise).

  10. MrEnergyCzar says:

    Same price as a Volt after the tax credit. 6 EPA rated electric miles or 38? Is the 5th seat that valuable?

    MrEnergyCzar

    1. kdawg says:

      Come on .. it’s a whole $5 cheaper..ha. Bragging rights.

  11. Bloggin says:

    Ford should have another big plug-in vehicle month in Oct.

    C-Max Energi($3k cash back) lease is $10/mo less than reduced Prius plug-in at $329/mo, and $60/mo less than C-Max Hybrid(including down).

    Energi is still about $20/mo more than the Fusion Hybrid SE lease.

  12. Priusmaniac says:

    It is moving in the right direction but it is still to high for an EV range just too small and if the Volt comes next with 5 seats, they can just forget any new sales.

  13. kdawg says:

    So this will basically just eat into regular Prius sales. I don’t think they will steal any sales of someone shopping for an EV with more that 6/11/whatever EV range. Even if they lowered the price another $2k, it’s still the wrong design.

  14. Jaymac says:

    Not interested. I’m going to drive our current plug less Prius until the Tesla model E becomes available. The PIP is simply not worth the cost or the bother even at the reduced MSRP.