Toyota PR Department Keeps It Coming: More i-Road Promo, More “Future Of Mobility” Videos
We are not exactly sure what the Toyota PR department is up to lately, but we do know they are working some late nights at their HQ – which is located interestingly enough in Toyota City.
Toyota Global has out a couple new promo videos, the first has more background and footage on the i-Road (above), a 38 mile city EV that has just been announced for limited production in Japan, albeit with one less seat than was shown in the concept i-Road … now down to 1 seat in total.
The second promo trailer (below) further details their Future of Mobility concept, which includes Toyota’s ultimate goal – “zero casualties from traffic accidents” while “optimizing the energy use of the entire community, achieving eco-friendly lifestyles with a high quality of life.”
It also occurs to us that Toyota’s home auto show – the Tokyo Motor Show opens in about 4 weeks (of which we will be there); so maybe it is just about the right time to ratchet up the good vibes ahead of that event.