Third Of All Ford Dealers Signed Up To Sell Plug-In Electrics By Spring (Video)

1 year ago by Jay Cole 3

When the Ford Focus Electric first came onto the market this past summer, Ford only had 67 dealers to sell them.  Then the C-Max Energi debuted later in October and Ford had over 200.

Ford Dealer Timeline

Ford Dealer Timeline (click to enlarge)

In anticipation of the Fusion Energi back in November, Ford estimated that 350 dealers would be certified by the time the car launched this month, with another 600-odd in the pipeline to eventually sell their plug-in vehicles.

Today, Ford confirms that over 900 dealers will be certified to sell plug-in electrified vehicles before Spring arrives, and that the company expects to have their entire lineup of electric plug-ins available in all 50 states by then as well.

In a press release Ford says, “The surge in EV Certified Ford dealers reflects increased demand for the company’s electrified vehicles – Ford’s market share (including hybrids) increased from less than 3 percent in April 2012 to nearly 16 percent in December 2012, second behind only Toyota”. 

Ford says with the help of the Focus Electric and the C-Max/Fusion Energis, electrified vehicles are going mainstream in the market,  with “research showing the number of customers considering plug-in hybrids has grown to 25 percent.”

Focus Electric Soon To Be Available At 900 Ford Dealerships In All 50 States

Focus Electric Soon To Be Available At 900 Ford Dealerships In All 50 States

Needless to say, more than doubling their existing dealership base to 900, which is about a third of all the Ford dealerships in the US, will certainly help sales across all of their plug-in lineup.

Ford sold about 2,400 C-Max Energis in the last two months of 2012, before stumbling to get their extended range hybrid out in January, selling only 338.

Ford defines the certification process as follows:

“Certification means the dealerships have met the automaker’s guidelines for dealers selling electric vehicles – including installation of at least two on-site charging stations and participation in highly specialized training in the field of electric vehicles.”

Additional requirements:

  • One of the two required charging stations at the dealership must be in the customer area and the other must be in the service area
  • At least one Focus Electric and C-MAX Energi must be available at all times for demonstrations and events
  • Of the sales consultant, sales manager, service advisor and service manager jobs at each location, 80 percent must meet specific electric vehicle training certification requirements that cover topics including advanced knowledge of electrification
  • Each showroom will have point-of-purchase display materials including digital assets and window signage
  • Participation in a Ford Go Green Dealer on-site facility assessment to identify energy- and cost-saving opportunities with a goal of facilitating energy efficiency, lower operating expenses and carbon footprint reduction

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3 responses to "Third Of All Ford Dealers Signed Up To Sell Plug-In Electrics By Spring (Video)"

  1. scottf200 says:

    I have to wonder if Ford’s strategy of having a hybrid and a plug-in (“energi” should have called it iNergy ) will limit the sales of the latter (for both the C-Max and Fusion). Cost is pretty close if you qualify for the $3,750 and wait for tax season to get it.

    Will the hybrid just seem equal but more convenient and end up wildly outselling the engergi?!? Better gas MPGs in the hybrids as well it seems (EPA numbers).

  2. Brian says:

    “At least one Focus Electric and C-MAX Energi must be available at all times for demonstrations and events”

    The nearest certified dealer to me is in Rochester, NY. They have been certified for almost 6 months now, yet, they still don’t have either of these vehicles available for demos or test drives. What gives?!

    1. Jay Cole says:

      They probably let that one slight when it is Ford itself not getting the product out. Responsibility isn’t always a two-way street.