Tesla Targets 10,000 Model S Sales Annually in Germany by 2015
While in Germany last week, Tesla Motors’ CEO Elon Musk told Welt am Sonntag that the automaker views the German market as one of its biggest in the world.
More specifically, Musk stated that Germany was second only to the US in terms of sales for the Tesla Roadster and that the same is expected to hold true for the Model S.
As Musk says, once Tesla builds out its Supercharger infrastructure in Germany (6 stations is being built right now and the entire country is expected to be within Supercharge distance by the end of 2014), Model S sales will take off.
Musk expects Model S sales to reach a stable volume of approximately 10,000 units annually in Germany by 2015.
“I have confidence in the German consumer.”
“Our fast charging stations should cover around half of Germany by the end of March 2014 and the entire country by the end of 2014.”
Furthermore, Musk says 25 Tesla dealerships will be open in Germany by the end of 2014.
Tesla’s lukewarm sales in some European countries can’t be viewed as a negative at this point in time. In most European countries, Tesla has few, if any, stores and service centers.
Over time, this will change, as Tesla looks to dominate the sub-luxury vehicle class with its Model S. Then there’s the Model X’s European arrival, followed by Gen 3.
Source: Automotive News