Tesla Model S Sets All-Time Sales Record In U.S. In September
In what can only be described as frickin’ truckload after truckload of deliveries, Tesla delivers the most Model S sedans ever in a single month in the U.S.
Those naysayers who insist that demand for the Tesla Model S is waning because of a slower summer US production run can go find a pillow to cry under now.
Here’s our tally for U.S. sales in the month of September:
- ~2,500 Tesla Model S sedans sold
Some of the previous estimated high water marks for U.S. Tesla Model S sales include:
- 2,300 – March 2013
- 2,100 – April 2013
- 1,800 – July 2013 & June 2014
Prior to the 2,500 Model S EVs sold in September, Tesla had not sold over 1,800 in a single month this year according to our research and if we bump out the 1,800 sold in June 2014, then the next highest single-month sales mark for 2014 was the 1,400 units we penned them down for in February of this year.
If you check out our September 2014 Plug-In Electric Vehicle Sales Scorecard (released today), which has all the EV sales data for the US, you’ll find this explanation as to why/how Tesla Model S sales exploded in September:
September was definitely the month of the big comeback after Tesla has foretold that US deliveries would virtually non-existent in July through late August to both deliver the Model S overseas (think China, Japan, UK, etc) and to retool its only production facility in California.
That shut down at its Fremont assembly facility was planned for about two weeks to both prepare for the upcoming Model X, but more specifically to expand Model S production by 25%.
It turned out that the factory work didn’t go all that smoothly, as planned US deliveries of the 85 kWh Model S for late August just didn’t happen, which lead to a lower than expected result in August. The plant did eventually get pumping – and in a big way – but the earliest set of “new wave” deliveries for the US didn’t happen until late into the second week of September.
However, the intense pressure to meet CEO Elon Musk’s prediction of 7,800 deliveries and 9,000 cars produced has now put US deliveries into overdrive.
“After considering our planned production and the need to have more vehicles in transit (including the new RHD models), we expect to be able to deliver about 7,800 Model S vehicles in Q3. Without the planned factory retooling shutdown, Q3 delivery expectations would have been approximately 9,500 vehicles.” – Tesla CEO Elon Musk in July
Separately, word on the street is that Tesla was calling in everyone they could to assist with deliveries in September in order to get Tesla back in line for meeting the substantial existing demand for the Model S in the U.S.