Tesla Model S Ready to Battle the Germans in…Germany

4 years ago by Eric Loveday 11

Model S Gears Up to Take Down the Germans

Model S Gears Up to Take Down the Germans

Tesla Motors says it’s now time to take its Model S into the unknown…Germany.

BMW i8 Ready to Duke it Out With Model S

BMW i8 Ready to Duke it Out With Model S

Will the Germans sway from buying German-made?  Does Tesla stand a chance?  Will Tesla dominate there?

There are tons of ?, but Tesla is willing to take the risk.

Tesla will soon have 6 stores in Germany as it hopes to establish itself there amongst the likes of BMW and Mercedes-Benz.

Of note, Tesla isn’t being discreet in Germany.  Nope…it’s putting these stores up right in the German automaker’s backyards.

BMW, headquartered in Munich, Germany, will see a Tesla store within miles of its HQ.  Likewise, Mercedes-Benz, headquartered in Stuttgart, Germany, will find Tesla operating within that city too.

Tesla does admit that breaking into the German luxury market might be challenging, but thinks the Model S is up to the task.  As Bryan Batista, Tesla’s European sales director, states:

“The European home turf belongs to the likes of Daimler, BMW and Audi.  We’re confident that we have a product that stacks up very well.”

The biggest challenge for Tesla will be in convincing the Germans that there are capable vehicles out there made beyond German borders.  That’ll be difficult, but the Model S could be the vehicle that breaks the German buyers from tradition.

Source: Automotive News

 

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11 responses to "Tesla Model S Ready to Battle the Germans in…Germany"

  1. ItsNotAboutTheMoney says:

    Note the careful wording: “stacks up very well”. Note how Winterkorn praised the Model S at the Frankfurt show.

    Germany has restrictive treatment of comparative advertising. I think it says a lot about the culture that denigrating the competition is considered anti-competitive.

    1. Dr. Kenneth Noisewater says:

      Which suits Tesla even more. What do the Germans offer that can actually compare? Tesla has the luxury EV market to itself, and frankly I bet a good # of initial sales will be to BMW, VW and Daimler for mules to tear down and examine.

  2. Turboro says:

    @Itsnotaboutthemoney – Not only germany, but in whole Europe ( 30 different countries & cultures) has strong comparative advertising restrictions. In that sence it is not a german culture thing. Fact is however that the german car press is very critical and can easily motivate or break a new car or technology with often doubtful argumentation to protect their own brands. Finally something seems to change, because readers don’t accept such argumentats and nowadays get smarter by different (social) media.

    The TESLA S did it first comparison already and won even against the all brand new mercedes S500L and BMW750iL !
    http://www.autozeitung.de/auto-vergleichstest/bmw-750li-mercedes-s-500-lang-tesla-model-s-performance-2013-luxuslimousinen-vergleich
    .
    Also the Renault Zoe had a very good test:
    http://www.autobild.de/artikel/renault-zoe-test-4290633.html
    (please translate with Google)

    I already sent this weeks ago to InsideEVs but they didn’t post this good news 🙂

    1. Aaron says:

      Even if InsideEVs doesn’t appreciate your links, I do. 🙂

  3. DavidN says:

    One thing that may hurt the Model S in Germany is its limited top speed. While the likes of the BMW 7 series, Mercedes S class and Audi A 7/8 can all top 150 mph, the Model S top speed is “only” 120-130, depending on the model.

    120-130 is more than enough for U.S. driving, with its maximum 75-mph speed limits. But the German Autobahns have no speed limits, and it’s common for the big luxury German cars to cruise along for hours at 120 mph-plus. The Model S simply can’t do that without the motor or battery overheating. Even if it could, the range would be reduced to only 100 miles or so..

    1. Ocean Railroader says:

      The catch about the Autobahn is that it might have no speed limit but it has so much heavy traffic do to Germany having a large population that everyone movies along in heavy traffic at 50 to 60 miles on hour burning gas at $10.00. While the Tesla has free supercharging and uses no oil so that you don’t have to spend $10.00 dollars a gallon.

    2. Dan Gallagher says:

      What they also have in Germany is a lot of autobahn construction zones. In those zones the lanes are made even narrower, but not equally so. The right lane must remain a bit wider to accommodate trucks, while the passing lane can be a bit narrower … only 2 meters wide in most cases. The Model S is over that width (2.18 meters) compared to an Audi 7/8 or Mercedes S, both easily under.

      So, not only does the Model S max out at 120 mph (not a big deal really, since as Ocean Railroader mentions, there’s a bit of traffic anyway), but worse, it would be stuck in the right lane behind trucks going only 55 or 60 while a Golf Polo will zip by going 80 or so just laughing.

      If you were to try to squeeze in the left lane passing, you might lose a mirror or get a ticket, as one driver documents (in German – but you can always translate), here:

      http://www.motor-talk.de/forum/wegen-uebergroesse-erwischt-und-fast-abkassiert-baustellenspur-2m-grenze-t3278418.html

      I think Tesla will do well and I wish them luck, but I think Germany might be a hard sell.

      1. Priusmaniac says:

        The widt of a Mercedes S is 2130 mm and the width of a Model S is 2187 mm, which is 57 mm difference (2 inch). Frankly speaking, that argument against model S is not really valid.

  4. Tesla will sell fine in Germany, but there isn’t going to be a take over. Remember, in Germany, the CCS is the official charging standard that neither Tesla nor Renault/Nissan uses… just the German car makers!

    The German government will spend beau coup bucks to implement the public charging infrastructure, and no small amount of influence in the EU government to make the CCS the “sole” EU charge standard by January 1, 2019.

    One of the forums had a comment posted that suggested that only 9% of Germans would buy a Japanese car like the Nissan LEAF. I presume that number is far lower for USA cars.

    So, to Hans Q. Öffentlichkeit, the Telsa is a foreign car from country not known for quality or premium cars, it’s slow, has a short range, “not invented here syndrome”, and is far too big. Plus, it doesn’t plug into future public CCS chargers that will be all over Germany (don’t discount Germany trying creative ways to hinder the proliferation of CHAdeMO and Superchargers).

    1. Priusmaniac says:

      Who care of those chargers since Tesla is planning superchargers all over Germany pretty soon.
      Actually what the Germans are going to do is go to their usual brands and ask (request) the same which will translate into if no, I buy a Tesla , if yes, we see new Tesla like cars popping up like pop corn all over the place at Audi, BMW and Mercedes.

    2. GSP says:

      Tesla will very likely provide simple adapters for CCS DC chargers in the US and Europe, just like the J1772 AC adapter that comes with the Model S as standard equipment.

      GSP