In the first quarter of 2013, Tesla Motors claims to have delivered in excess of 4,750 Model S vehicles in the United States. That figure, in the plug-in vehicle category, puts the Model S ahead of all of its competitors, but the Model S doesn’t really face competition in the plug-in segment.
We’d argue that Tesla’s main competitors aren’t plug-in vehicles, but rather luxury sedans from European and maybe even one Japanese automaker.
So, how did the Model S stack up against its conventionality powered “large luxury” competition? Well, here’s a look at the Q1 US sales results for the Model S’ closest competitors.
- BMW 7-Series: 2,338 units
- Mercedes-Benz S-Class: 3,077 units
- Audi A8: 1,462 units
- Lexus LS: 2,860 units
The logical question that follows would be related to price. Does the Model S outsell these vehicles because it’s cheaper? No, that’s not the case here. Below you’ll find the base MSRP for the cheapest version of all of the vehicles listed above.
- Audi A8 $72,200
- BMW 7 Series $74,195
- Mercedes S-Class $92,350
- Lexus LS $71,990
Then there’s the Model S, which depending on pack size and whether or not you opt for the Performance version, with the following pricing structure (base MSRP without incentives)
- Tesla Model S $69,900 or $79,900 or $94,900
So, the Model S falls right in the mix. It’s both the cheapest and most expensive of the bunch if you opt it out in certain ways, but for the most part it’s priced in line with the competition.
Not only is the Model S the US’ top selling plug-in vehicle in Q1 of 2013, it’s America’s leading “large luxury” in this elite group, too.