Tesla Model S Leads the Way in Sales Norway Again; LEAF Struggles To Stay in Second Ahead Of VW e-Up!

3 years ago by Mark Kane 26

Tesla Model S ending 2013 year on pole position in Norway

Tesla Model S ending 2013 year in pole position in Norway

VW e-Up!

VW e-Up!

December is not over yet, but looking at the data for the first three weeks of the month, we can be almost sure that the Tesla Model S will again be the top selling EV in Norway.

553 Model S sedan were registered in Norway by December 23 and ~2,000 YTD.

The Nissan LEAF is second with 321 registrations, but the Volkswagen e-up! is hot on his heels with 278!

Sales of other plug-ins are rather low (typically below 20 units) in Norway and this applies to the BMW i3 too, which had just 14 registered in the first three weeks of December.

By the end of 2013, total number of plug-in vehicles in Norway should exceed level of 19,500 (more than twice the amount registered there by the end of 2012)!

Source: Norsk Elbilforening

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26 responses to "Tesla Model S Leads the Way in Sales Norway Again; LEAF Struggles To Stay in Second Ahead Of VW e-Up!"

  1. Anon says:

    Maybe numbers like this will prompt Nissan to update their Leaf offering sooner than planned, as more modern EVs finally hit the market?

    1. Jouni Valkonen says:

      In order to increase LEAF sales in Norway, Nissan should offer much larger battery pack. With current battery Leaf still cannot compete with comparable ICE cars even in Norway.

    2. Suprise Cat says:

      Doesn’t look “bad” for the Leaf. The e-up is still catching up pre-orders and you need to wait until next year to look, if it can hold the sale numbers.

  2. taser54 says:

    I’m surprised that Norweigians are not waiting for the AWD model S or the Model X.

    1. Jouni Valkonen says:

      With AWD Model S, sales could be over 2000 in Norway, so I would say that they are waiting AWD version.

    2. Suprise Cat says:

      Until then the tax exemption might be run out…the current law is for the first 70000 EVs only.

      1. Mikael says:

        With 20 000 EV’s now and about 10 000 sold per year. Even if it increases by 50% per year then it’s almost 3 years left until they reach 70 000. There is plenty of time to get your Model X if you want to wait.

        Also I think there is a big chance that Norway will keep enough incentives even when the 70 000 are sold to make sure it continues. The price drops and improvements in EV’s will probably make the incentives a lot smaller by then anyway.

        1. Priusmaniac says:

          Norway is smart, it gives incentive to Norwegians to buy electrics. This mean they can sell the gasoline those Norwegians would normally have used to foreigners and receive more foreign dollars then what was first used to get the EV cars. They win 3 times, because they go electric, they reduce local pollution and they end up with a better overall money balance for the country.

      2. Pytt says:

        The current law in Norway is for the first 50.000 sold… or until the end of 2017 – whatever comes first.

        1. Bonaire says:

          Is Norway the type of country that would add more incentives when the 50K is reached or will they realize how much tax and toll/parking revenues they are losing and slow it up or stop it at 50K?

    3. Mikael says:

      How on earth could you wait to get a Tesla? The self control needed for that is more than any normal human could have. 😉

      2/3 of all cars sold in Norway don’t have AWD so it’s not like it’s the most important thing to have over there. And according to the tests I’ve seen the Tesla is already behaving like a AWD in the handling and steering.

      But with that said, surely a lot of the cars ordered will be AWD when it’s available. The Model X will without a doubt be a hit.

      1. Jouni Valkonen says:

        EV AWD is so cheap and so much more precise than ICE AWD that people do not yet know that they want AWD electric vehicles.

        When first AWD electric vehicle will be introduced, it just blows the minds of car enthusiasts.

        AWD electric vehicles are last thing what automanufacturers want to do, because they will make ICE cars even further unatractive compared to premium long range electric vehicles.

        1. Bonaire says:

          Where can we get any EV AWD’s now? You say they are so cheap and more precise. Which ones?

  3. Ocean Railroader says:

    This is a preview to what the Tesla model E will do when it comes out in 2016 to the other EV’s. In that with the tax set up in Norway it has artificially allowed the Model S to take on the role of the model E for the time being. In that right now the Nissan Leaf and the others with their 70 mile ranges is not something I would want to be driving around near the arctic circle in the middle of winter. But the Tesla with it’s super charging abilities is something I would trust more. Along with that who wouldn’t want a car with a life time of free fuel in a land where they have ten dollar a gallon gas.

    1. Mikael says:

      The Model E won’t get out of the factory before 2017 (and then late 2017) or maybe not even until 2018 if we are unlucky.

  4. Kent says:

    I’ve asked this question before but have never seen a response….Is the Volt/Ampera sold in Norway? If not, why not?

    1. Jouni Valkonen says:

      Opel Ampera is sold in Norway, but as it is not an electric vehicle, it is not included into EV subsidy program, so it costs $74 000 in Norway. That is probably more than Model S.

      Since 2010 Opel/Vauxhall Ampera has sold only 7700 in Europe.

      1. Bonaire says:

        the taxation of imported ICE vehicles into Norway is incredibly high. You must have a very strong used-car market trying to exhaust (no pun intended) the used cars life down to the last minute in keeping them running rather than scrapping them. When a country imposes such large taxes, is life in the country able to succeed and are people able to get acceptable pay at their jobs to afford such things?

        1. John Doe says:

          The wages are high in Norway, and with high taxes everything is basically expensive.
          If you work at McDonalds and you are 20 years or older you made $22,57 (in 2011). Then you get another $2 for working nights, and $3.3 extra for weekends..
          So the price for “food” at McDonalds is expensive.
          I can choose to let me, my wife and the kids eat at McDonalds ONCE, OR take a trip (me alone to Greece/Spain/Canary islands/Egypt .. for the same price. Airline ticket and hotel included.. so we tend to eat 99% of all meals at home and travel more. Almost every other country in the world is dirt cheap compared to Norway for all stuff that require service/people to do a job for you.
          Oh yeah.. I drive a 21 year old POS VW Caravell..no airbags, no ABS, no ESP, no AC, no cruice control.. and because of the taxes on cars (engine power, engine volume and car weight) it is fitted with a 78 horse power non turbo diesel engine. I usually spend a week under the car for fix stuff and do regular maintenance, oil, filter, brakes and so on.. because it cost about $2-300 dollars an hour at the VW dealer + parts that cost at least twice as much as other countries. So when I repair the car I buy parts from Germany. And I usually spend some of the summer holiday in Germany, and get some service done there. It’s cheaper and I like the quality work they do.
          Oh yeah.. a new Caravelle starts at over $100 000!! and almost $200 000 with AWD and a larger engine. Or about twice as much as many other countries.
          I make about $64 000 a year, and with house expenses, activities for the kids, there’s not that much left. Cars is extremely poor valure for money, so I really will not use my money on cars. I might buy two tiny cars (less taxes) with tiny 1 liter engines.. and use 2 cars insted of 1, since it’s much cheaper.. I can buy 5 Ford Ka’s for the price of 1 VW Caravelle.. I find it hard to see the environmental benefit here.
          Keep in mind my anual wage, and then think about the $200 an hour I charge customers on behalf of my employer. It does not match up well.
          But the rest in Norway is all good 🙂 mostly.
          Those who buy a Tesla are usually richer people, and I find it a bit strange that those who can afford an expensive car get get all the incentives from the government – but porer people with young kids drive unsafe vehicles that WILL kill them(us) in a smaller accident, which they could have walked away from unharmed – in a new safe modern car. And all the road and car taxes does not care wether you are rich or poor. And the poor people (that would have NO problem buying a new car if they did cost the same as in the US, Germany, UK and so on) suffer more in car crashes.. that may or may not have happened with ABS, ESP and so on.
          I still have to keep the car 2-4 more years before I can buy a newer car. If I’m buying a car at all.. Maybe I don’t care any longer. No more taxes to the government and I don’t have to pay over $2 a liter.

    2. m.skeide says:

      Yes the Opel Ampera is sold here.. But whit a Ice engine it is with all taxes :S and come on Tesla is the best car I LOVE mine 😉 <3 zero emissions zero compromises ZERO TAXES

    3. Mikael says:

      And the reservations against buying such an expensive vehicle from a low quality brand is huge. You could look at the plug-in capital of the world, the Netherlands, to see the difference when having the possibility to buy from higher quality brands like Mitsubishi or top quality brands like Volvo and Toyota (even though the range is a very limiting factor on the Prius plug-in keeping it from hitting the roof in sales).

      The Chevrolet brand will be terminated from Europe with all sales going through Opel in the future so soon the Chevy Volt won’t be available, just the Opel Ampera (and Vauxhall Volt in the UK).

      1. Kent says:

        WOW!! That’s pretty sad for us (aka U.S). Did GM (or Ford) ever have a good reputation in the Netherlands?

        1. Mikael says:

          Well, GM and Ford have had many different brands and models on the european market so trying to give some kind of generic response on their reputation won’t work. Of course there are brands and models that have had good reputation in different areas and for different things during different periods of time.
          Ford has a decent reputation and has been improving the last few years. It’s somewhere below average, comparable to the french and spanish cars and a few Korean brands. In the top are german and japanese brands and Volvo.

          1. Priusmaniac says:

            In Belgium, Ford got a strong boost by the reputation of one mythical car, the Ford Capri. Afterwards, the Ford Escort was also a hit. However since then, the brand is not really in the spotlight anymore and its image is getting worse since they decided to close the Ford Genk factory.
            Opel is seen as a fake german brand, but since the time of the kadet tend to lack outstanding unique vehicles. The fact that the Ampera was a copy of the Volt didn’t improve that situation. In more the closing of the Opel Antwerp factory also dwindle the brand.

  5. Zibi says:

    To sum up – looks like there is just one manufacturer REALLY interested in EVs making it to the mainstream. That is TESLA. Good luck TESLA. Good luck Elon. Show the likes of Audi or Toyota that you can make it. Take market share from them. Fingers crossed for you.

  6. alohart says:

    Nice photo of a Tesla charging in snowy weather … in the U.S., not Norway! I’m pretty sure that there are no JoS. A. Bank Clothiers or University Park Malls in Norway. If Tesla photos in Norway aren’t easily available, I would think that Bjørn Nyland (http://www.teslamotors.com/forum/forums/bjørns-tesla-model-s-videos) would be happy to provide one.