Tesla Model S Deliveries Averaging 436 Per Month In Norway In 2014

3 years ago by Eric Loveday 32

Tesla Model S Delivery Norway - Single Day of Deliveries

Tesla Model S Delivery Norway – Single Day of Deliveries

Bjorn's Model S in Norway

Bjorn’s Model S in Norway

If it’s even remotely plug-in sales related, you can bet InsideEVs is on it.

This time we venture to Norway where we discover that Tesla Model S sales remain strong there, despite being on the Norwegain market now for 12 months.

“According to OFV, Norway’s automotive industry association, the California electric car manufacturer has sold an average of 436 Tesla Model S sedans a month for the past year, up from about 357 units a month last November.”

According to International Business Times, Model S sales in Norway have lot s of up s and downs:

“In January Tesla delivered 132 vehicles to Norwegian customers while two months later that volume jumped to nearly 1,500.”

International Business Times claims that this up and down sales for the Model S can be directly tied to supply constraint:

“All Tesla cars are manufactured at the company’s Fremont, California, factory. Kits are then sent to Europe where final assembly takes place at Tesla’s Tilburg, Netherlands, facility. So while Tesla is busy filling orders in the U.S. and sending cars to Asia, it seems cars are being sent in batches to fill Norwegian orders.”

Number of registrations of new all-electric passenger cars in Norway – August 2014

Number of registrations of new all-electric passenger cars in Norway – August 2014

Why’s the Model S so hot in Norway?  The answer is simple:

“Because the Model S is electric, Tesla can take advantage of a Norwegian tax regime that makes the Model S the least expensive luxury sedan in the market. At half the total price of comparable luxury cars like the Porsche Panamera S or the Audi S6, a Model S bought in Norway is a bargain.”

Our own tallies for Norway and the Model S has 3,431 deliveries so far this year.  It does seem like the IBT’s conclusion that the all-electric Tesla is sent “in batches” is correct as just 297 cars have been reported delivered in August (183) and July (114).

Source: International Business Times

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32 responses to "Tesla Model S Deliveries Averaging 436 Per Month In Norway In 2014"

  1. Big Solar says:

    So whats the price of a MS after incentives there? Also a Panemara S? Just curious….

      1. kalle says:

        that would be 139’191 dollar for an Audi A6
        95’142 dollar for a tesla P85 and
        394’625 dollars for the Panemara S

        1. Big Solar says:

          Wow, I’d buy a MS before I’d buy any European car at almost any price but that makes it a no brainer for sure.

    1. Mikael says:

      3:1 ratio of the price. Three Teslas (or rather 3,3) possible to buy for the same price as one Panamera S.

      1. See Through says:

        Norway is losing big time on the taxes it used to collect on these luxury car sales.

        SO, only other EVs can compete against Model S in Norway. Volkswagen e-golf and e-up are already eating Tesla’s lunch and dinner in Norway.

        1. david_cary says:

          Amazing how cars for 1/3 the price sell in greater quantities

        2. Priusmaniac says:

          Norway is winning big time by not using oil in all the model s and selling it abroad for still more revenue in export $.

          1. DaveMart says:

            I’d agree with their long term objective, but they haven not chosen a very cost efficient way of going about it.

            They would save more petrol and lose less revenue by forgoing tax on a couple of Leaf or E-Golfs rather than spending it on a Tesla.

            The foregone revenue buys a heck of a lot of petrol!

            1. Priusmaniac says:

              OK a Leaf is fiscally more efficient but on the other end the luxury cars that each model s is replacing happen to also use more petrol then the cars the Leaf replace.

        3. Mikael says:

          They do not have special taxes on luxury cars. You need to remember that the taxes that they implemented are supposed to move the car park into a much greener one.

          So the goal of the extra taxes on the cars that they have are supposed to eliminate themselves in the long run.

          So it is not about losing out on taxes. They even have a big margin for for more EV incentives since the taxes are so high.

  2. DaveMart says:

    International Business Times has got a pretty strange idea of statistical treatments!

    Looking at the linked charts the data for March 2014 screams:
    ‘Outlier!’

    Relying on that to indicate an upward trend is odd indeed.

    The next peak was in June, of something over 500 cars, and the August figures, not shown, like July were back around the couple of hundred mark.

    Now either the June peak did not cover demand, and hundreds and hundreds of Norwegians were disappointed by undersupply of what was presumably the latest shipment, or the previous couple of months figures would not have been so low, or the three months figures were more representative of demand for what is still a relatively expensive car, and the March 2014 figure was the outlier it looks.

    I can’t see evidence there that Norwegian sales are demand constrained over any quarterly period.

    Maybe they have all been diverted to China, and next months figures will show that I am wrong, but is looks to me as though the boom in Norway is over, in spite of ultra favourable tax treatment, although of course they remain very respectable.

    Similarly Tesla S sales in the US peaked in 2013, and have never hit the same heights again.

    They reckon demand did not allow them to supply the cars, and they could have sold all they were able to build.

    I reckon that you don’t incur the extra costs of expanding abroad at that stage if that were true.

    The next three months will show what the real state of affairs is.

    1. Tech01x says:

      Until Tesla is no longer production constrained, you have no reliable view of the “real state of affairs.” Orders are not fulfilled on a first come, first served basis and the transportation delays for delivery are extremely variable.

      1. DaveMart says:

        I go on the evidence available as best I can.
        As I said, I can see no evidence that they are in fact production constrained not demand constrained on the figures so far.

        We will have a better idea as soon as next month.

        My guess is that for Norway we will again see 5-600 or so sold, as the new delivery which usually peaks at the end of the quarter comes in.

        If it is 1,000 plus, of course demand is much higher than I reckoned, and I will say as much.

        The big unknown is China, which could be eating up all they can produce.

        I don’t think they are, but we will know much more clearly within the next few months.

        1. Mikael says:

          You are never going to get Tesla sales at 1000 in norway on a steady basis before the Model 3.

          1000 cars per month would mean something like 7-8% of the total car market.
          Almost no car model in no country can keep that percentage up for long. And especially not an expensive car like Tesla Model S.

          If the Model 3 would be avaliable today at €35k then it owuld have been a whole other story on the demand though.

          1. DaveMart says:

            I was talking of a one off bump up to over 1,000 for September.

            Their sales bunch to the end of the month, which is fair enough due to shipments, but in my view reached an all time high last March.

            The longer term average is more likely to be 300 or so, not the 400 odd given by including that exceptional month, and will decrease much further when some of the incentives are taken away.

    2. See Through says:

      Yes, boom is over. E_golf is eating Tesla’s lunch in Norway.

  3. Spec9 says:

    Much of my family just came back from Norway. They were amazed by how many Teslas you see driving around. They generally don’t see them in Minnesota.

  4. Rob Stark says:

    Only EU bound Teslas go through the Netherlands.

    Norway is not a member of the EU nor is Switzerland.

    Sending kits and assembling in Tilburg is done to bypass EU 10% tariff.

    1. Rob says:

      Both Norway and Switzerland are part of the EEA so the rule applies to them as well.

      1. Rob Stark says:

        EEA is a Free Trade Area regarding intra-European trade not a customs union.

        Tesla ships direct from CA to Norway.

        Tesla owners have confirmed this, they track shipment of their cars.

        I am not 100% sure on Switzerland but almost sure it is the same.

  5. kdawg says:

    I saw a few Model S’s in Oslo, but Leafs were EVERYWHERE.

  6. jmac says:

    More Anti-Tesla Nonsense…

    The latest nonsensical slam against Tesla is that they will not be able to produce enough Model X in a timely manner because of limited production facilities, due to production lines already dedicated to Model S.

    And so, the mindless critics rage on.

    But, my critical friends, you can’t have it both ways.

    If Tesla does not have sufficient production facilities to manufacture both Model S and Model X at the same time, then Tesla is indeed production constrained.

    Just like Mitsubishi seems to be with Outlander production, an unexpected hit for Mitsubishi after only modest sales of the i-Miev.

    Think on this, Tesla must build brand new sales and repair centers from scratch wherever they choose to sell cars.

    Nissan and Mitsubishi and Chevy Volt and BMW and Volkswagen, etc, do not have to do that. They already have dealer outlets to take care of warranty issues and repairs.

    And then there is the Supercharger network build-out. The time and expense (capital outlay) involved is significant.

    And by no means last, Tesla has to constantly deal with with dense people who have absolutely no clue about the mountain of problems, red tape and sleepless nights involved with manufacturing, distributing, selling and servicing automobiles.

    1. DaveMart says:

      Perhaps you would link where you have picked up the critique that they will be unable to produce the Model X due to the lines being taken up by the Model S.

      It is not one I have ever heard.

      That might be more productive than ranting about the wickedness of any criticism of Tesla.

  7. John says:

    Elon Musk for Nobel!!!

    http://www.change.org/p/the-nobel-prize-committee-nobel-prize-in-economics-to-elon-musk

    Please sign it and spread the Petition.

    1. Mikael says:

      Well, the economic prize is not a Nobel prize. So if you want him to have a nobel prize then you need to petition for another category.

      Maybe the peace prize? The norwegians seem to be giving it to anyone who has rock star status just to get a big party with celebs. To ease their inferiority complex for a few days. 🙂

      Maybe it’s time to take that prize back so that the real nobel commity can decide that nobel prize too once again.

  8. ffbj says:

    Yes, well, Norway has certainly been the poster child for ev adoption. I wonder what will happen to the numbers when they hit their target number and reduce or eliminate subsidies.
    Speaking of anti Tesla rants, usually when a person has nothing whatsoever positive to say, and vice versa, it is not analysis, merely conjecture and speculation. Like certain individuals touting of the defunct FCV.
    http://news.morningstar.com/articlenet/article.aspx?id=665082

    1. Mikael says:

      They don’t really have a target number (well, maybe 100% EV’s) and no plans to reduce or limit the financial incentives.

      1. ffbj says:

        No target in Norway? On what do you base that?Maybe this will help:
        Norway
        With a generous tax break and other strong non-fiscal incentives in place, EV sales in Norway continue to gallop ahead. EV sales in the first half of 2014 (about 10,488 units) exceeded total 2013 sales, with battery electric vehicles (BEVs) still dominating the EV market. But plug-in hybrid electric vehicles (PHEVs) are catching up, possibly due to the increase of the weight deduction allowed in calculating the weight-based registration tax from 10% to 15%, which reduces the tax disadvantage for PHEVs of the necessary additional battery weight. The tax breaks, which enable huge price advantage of BEVs, will remain in place until the end of 2017 or until the 50,000 EV target is achieved. At present, there are more than 30,000 EVs on the road in Norway. Interestingly, one successful non-fiscal incentive, access for EVs to bus-only lanes, has begun to generate some controversy, as buses struggle to keep on schedule with so many EVs in the bus lanes, especially during rush hour.

  9. jmac says:

    Dave Mart said to jmac:

    “That might be more productive than ranting about the wickedness of any criticism of Tesla.”

    I never mentioned you by name in this post Mr. Dave Mart, so why do you take it personally ?

    I just said building automobiles is a daunting task. In my opinion Tesla has so far “pulled off a miracle” and that appartently irritates you to no end.

  10. jmac says:

    There was a significant backlog of orders from Norway for the Model S. Then Tesla fulfilled them in late 2013 and early 2014. So what ?

    Now sales are averaging somewhat less. So what ?

    More nonsense from critics.