Tesla CEO Musk Confirms Model 3 Logo Will Be Numeric

7 months ago by Eric Loveday 39

Musk Confirms Model 3 Logo Will Be Numeric

Just a couple of weeks ago, Tesla quietly changed the Model 3 website to display a numeric value (3) for the upcoming electric car. Bye went the old three-bar design that was nearly impossible to transfer accurately over the Internet.

Initially, some thought the change was limited to just the website and that Tesla would still brand the electric car with the three-bar logo. That’s not the case though.

Tesla CEO Elon Musk took to Twitter to answer a Model 3 logo question and his response (see above) spells out the direction Tesla is taking.

According to Musk, the numeric (#3) will be applied as the logo for Tesla’s next car. 3 will be the branding applied by Tesla from here on out.

We never liked the three-bar format for reasons that are obvious when you’re at a keyboard, so we welcome the change.

Additionally, we learned just recently that the biggest battery pack to be fitted to the Model 3 will be less than 100 kWh (more on that here).

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39 responses to "Tesla CEO Musk Confirms Model 3 Logo Will Be Numeric"

  1. tim says:

    BMW IS GOING TO SUE TESLA FOR COPYING THEIR 3 SERIES

    1. JustWilliamPDX says:

      Then there’s the Mazda 3 to consider as well…

      1. James says:

        And then God will sue as He was the first user of the number 3.

        1. Nix says:

          (Sorry, trivia nerd warning)

          Hindu god maybe. ३ was the early Devanagari form of the modern symbol “3” that we all call three. Devanagari == India == mainly Hindu back then.

          But I’m guessing you were referring to the triquetra, which was actually expressed like this (stolen from Celtic origin — apparently God wasn’t too worried about copyrights…)

          So thank Goddess Namagiri for the Model ३

    2. Someone out there says:

      And 3 is a European mobile phone operator.

  2. Viktor says:

    I can’t read the hole article but it seams if it’s right that Adidas didn’t like the design as it’s to similar to there logo.

    https://www.law360.com/ip/articles/888564/adidas-says-tesla-logo-is-too-similar-to-3-stripe-tm

    1. James says:

      Unless Tesla makes shoes or them cars, not sure how well they can sell it to a judge. Three horizontal bars on a car vs. the 3 strips on a show. Not reasonable the two would be confused, so then they argue over the angle and logo mark, blah, blah, money grab.

      1. Pushmi-Pullyu says:

        I’m no intellectual properties lawyer, but since both Adidas and Tesla are putting the logos on T-shirts, that may make it problematic if there is too close a similarity between the logos.

        Mind you, I’m not saying Adidas is right… I’m just saying they might have a case which could stand up in court.

        1. All-Purpose Guru says:

          That’s not how trademark law works. I’d be worried more about Ford, with their Model E trademark.

          Trademarks don’t cross over product categories generally. The thing the courts look for is a justification for confusion at the point of purchase, and nobody is gonna confuse a SHOE for a CAR.

          1. CLIVE says:

            I agree Guru!

            I think Musk did it intentionally.

            He’s a more forward thinking person than he lets on.

  3. leafowner says:

    How about the Mazda 3? 3 is not unique… BMW uses 3 Series, Mazda 3, Model 3. No issues here. Now if Tesla wanted to name the new car the 3 Series, that would be a problem….

    1. CLIVE says:

      Correct.

      He has blindsided the big boys.

    2. Rick says:

      Technically speaking then, Tesla Model E should be allowed then (full name). What people abbreviate is up to them 😉

      1. All-Purpose Guru says:

        Ford specifically has a copyright on the phrase “Model E”. Remember, the Model T and the Model A? I’m not sure how Elon got away with “Model S”, maybe Ford didn’t copyright that one. There never was a Ford Model X so that one is safe. (Ford only had A, C, N, R, S, and T; on the second go-around they had A and, I think, B.)

    3. Nix says:

      I think Mazda would be happy if they could ride the shirt-tails of the Model 3 popularity wave…

  4. ItsNotAboutTheMoney says:

    It’s confirmed. So now we can tell anyone who uses the 3-bars character that Elon Musk says that they’re spelling it wrong.

    1. John says:

      Model≡
      For The Win.

      When/If I get mine, I’m changing the badging =P

  5. Terawatt says:

    > We never liked the three-bar format for reasons that are obvious when you’re at a keyboard, so we welcome the change.

    Idiotic. Do you feel the same about the Coca-Cola logo? The IBM logo? Ford’s famous blue oval?

    Only a failure to comprehend the difference between a name and a logo could lead to statements like the above. And who would have thought any adult would find this challenging?!?

    The name has always been Model 3. And only morons ever tried to “spell” the logo.

    1. Pushmi-Pullyu says:

      “A foolish consistency is the hobgoblin of little minds.” — Ralph Waldo Emerson

  6. Kdawg says:

    Three is a magic number

    https://youtu.be/aU4pyiB-kq0

    1. Some Guy says:

      It is also a holy number.

      1. ItsNotAboutTheMoney says:

        Not to topologists.

    2. (⌐■_■) Trollnonymous says:

      I guess the AWD version will be “Model 3D”?
      If a “Performance” model then “Model P3D”…lol

      They should’ve went with Greek Sigma (Σ).

      1. Alan says:

        I had the same idea !

        A reversed lower case E which looks like a reversed 3 called an epsilon.

      2. Pushmi-Pullyu says:

        “They should’ve went with Greek Sigma (Σ).”

        Ford’s lawyers would have argued that “Model Σ” is visually too close to “Model E”, especially since both are trademarks for automobiles, and thus would be directly competing products if Ford ever put theirs on a car.

        I would guess Ford would have won that argument in court, if it came to that.

        1. spice says:

          Mitsubishi previously had a Sigma model

      3. Nix says:

        I would guess they would keep the battery size in the name.

        Model 3 P55D
        Model 3 P85
        etc…

  7. Some Guy says:

    That does it. Now I’m not buying it.

    1. John says:

      If your reservation is lower than mine, can I have it?

    2. Koenigsegg says:

      I just keep moving up on the list!

  8. Pinewold says:

    Numbers are not protected by copyright.

    1. bro1999 says:

      Stylized numbers are, however.
      Like the late nascar driver Dale Earnhardt’s #3 he used on his car.

    2. Pushmi-Pullyu says:

      1. It’s not a copyright issue, it’s a trademark issue. Many things can be trademarked that can’t be copyrighted. For example, individual words and short phrases cannot be copyrighted.

      2. The trademark is not “3”, it’s “Model 3”

      One could probably win in court by arguing that “3” is too generic to be trademarked, but very likely not “Model 3”.

      1. All-Purpose Guru says:

        I believe that Hutchison in the UK does hold the Trademark for “3” but that is UK law, not US law (although they are supposed to be compatible.)

        The issue here isn’t “Model 3”, it’s “Model E” which I would assume Ford has trademarked, Elon’s not the type to back down on s*** like that.

  9. GrokGrok says:

    The three bars in the old logo are very close to the Chinese character for “three,” which I assumed to be intentional.

    1. Pushmi-Pullyu says:

      Tesla was already using the “T ≡ S L A” logo before Ford challenged their right to use a “Model E” trademark, and won. So Tesla fell back on the “E” from their existing “T ≡ S L A” logo. Basically, it was a way to say “Ford may have stolen the ‘Model E’ trademark from us, but we’re going to use a form of it anyway.”

      I’m guessing the formal change to “Model 3” was a pragmatic marketing decision, not what Elon or any of the other bigwigs at Tesla really wanted.

  10. Jason says:

    Probably find that T≡SLA sets the precedent that ≡ represents E, and therefore Ford had a case to show that Model≡ represents ModelE so breaches their copyright. We’ve seen how hard these companies play to protect their turf, so that would not surprise me.
    Using Sigma (Σ) looks good.

  11. Pushmi-Pullyu says:

    😥

    Goodbye Model ≡… you were so exceptional, and dared to be different!

  12. JohnMB says:

    Dumb move..the 3 is sooooo common for what we hope is an exceptional car!