Posts Tagged Ford

Ford To Focus On Performance

Ford To Focus On Performance, Not Electric Drive Technology

According Raj Nair, Ford group vice president of Global Product Development, the automaker is “very well established” with its hybrid and electric-drive technology, so well established that it’s now time for Ford to turn its attention to performance. At the 2015 NAIAS, Ford’s focus on performance was evident in the…

4 months ago by Eric Loveday 44

Ford Showcases Electric Vehicles Through Visual Art

Ford Showcases Electric Cars Through Art – Video

Ford recently did an experiment with electric cars, leaving a few of them to visual artist Trina Merry. The result is painted cars that highlight the environmental aspect of EVs: “We teamed up with Bodypaintings by Trina Merry to tell the story of how we try to blend into the…

6 months ago by Mark Kane 8

The all-new Ford Mondeo

Ford To Sell Plug-In Hybrids In Europe?

As Volkswagen is expanding its plug-in car portfolio to Golf and Passat, Ford Motor is reportedly “actively considering” a plug-in hybrid for Europe. Ford offers Fusion Energi and C-Max Energi models in the U.S. In Europe, the new Mondeo could be the first Ford model to get a plug-in hybrid version….

8 months ago by Mark Kane 9

Ford To Focus On Performance

Ford: We Need “C- And D-Segment Vehicles That Are Very Affordable” For EVs To “Take Off”

Finally, a top executive at a leading automaker has discovered the well-known-to-us formula for electric car success. Jim Buczkowski, Ford’s director of electrical and electronics systems/research and innovation, tells Ward’s Auto at the SAE 2014 Convergence electronics conference: “With gas prices going down, that’s a problem. People are looking at…

8 months ago by Eric Loveday 26