Sales of BMW Group Plug-Ins Top 50,000, Plug-In Share Reaches 4.5%

1 month ago by Mark Kane 15

BMW i + BMW iPerformance + MINI PHEV sales worldwide – July 2017

This month, the BMW Group celebrated the sale of more than 50,000 plug-in vehicles so far in 2017, while at the same time achieving its best July automotive result ever (gassers included) – and the best overall/YTD result after seven months.

MINI Cooper S E Countryman ALL4

The total plug-in tally for the month (which is made up by the BMW i and BMW iPerformance brand, as well as the new plug-in hybrid MINI), stood at 8,138 sales, which was up 52.7% year-over-year.

Comparing plug-ins against the overall total of 180,485 BMW & MINI vehicles sold last month, we see a record high 4.5% share for electric vehicles last month.

Which brings the total plug-in sales this year to 50,711 deliveries, up a fairly massive 74.8% so far in 2017, leaving BMW five months to reach its 100,000 goal for the year.

To hit that goal, BMW has to average about ~10,000 sales a month, and while that might seem a daunting task…it is not, as the back end of the always brings much larger numbers.

BMW Group notes that after the first seven months of 2017, it stands as the 3rd largest BEV/PHEV manufacturer, behind the Renault-Nissan-Mitsu Alliance, and Tesla Motors – just ahead of BYD (although we expect that BYD will ultimately pass all three of the OEMs ahead of it, and land in the #1 spot by year’s end).

“July saw yet another milestone for the BMW Group’s unmatched range of electrified vehicles: more than 50,000 BMW i, BMW iPerformance and electrified MINI vehicles have been delivered to customers around the world since the start of the year.

The BMW Group now has a total of nine electrified automobiles on the market: sales of these vehicles totaled 50,711 in the first seven months of the year, an increase of 74.8% on the same period last year. This makes the BMW Group the world’s 3rd biggest BEV/PHEV manufacturer. The BMW i3 is the best-selling compact battery-electric vehicle in the Premium Segment worldwide since 2014, with the sales curve showing a clear upward trend.”

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15 responses to "Sales of BMW Group Plug-Ins Top 50,000, Plug-In Share Reaches 4.5%"

  1. mx says:

    Something going on on the East Coast, almost NO INVENTORY of the i3. Strange. That’s now how you sell cars.

    1. Tom says:

      Ha my phone failed. See my reply further down to your question. San Diego might be the answer

  2. F150 Brian says:

    “although we expect that BYD will ultimately … land in the #1 spot by year’s end”

    BYD passing Tesla by year end?

    That sounds like a race to watch.

  3. mx says:

    Disappointing BMW buyers aren’t test driving the i3. It’s substantially better then an ICE vehicle. Especially if you’re looking at the 1 and 2 series.

    1. 2013VOLT says:

      Unfortunately, I would have to disagree. The driving experience of the i3 is disappointing. The car is very darty and rides poorly with lots of head toss. The old ActiveE based on the 1 series provided a far superior driving experience. I would like to know how you feel the i3 is substantially better than a 2 series which is the best driving BMW currently available.

    2. speculawyer says:

      It is definitely better than ICE….but when you also have the option of a Model S, Bolt, Model 3, Volt, Fusion Energi, Model X, LEAF, Fiat 500e…I think many people go for those instead.

      BMW can do much better and we all know it.

  4. MarkT says:

    unfortunately many of their PHEV’s have only about a 10 mile EV range.

    1. speculawyer says:

      Yep. I assume they are built this way due to some European emissions regulation. 10 miles electric range is pathetic.

      1. john Doe says:

        They have a bit longer range.

        Enough for people to drive from work with a pre heatet/cooled and fully charged car, drive to work (where they charge the car again) and drive back home again. If they don’t have to drive too far to get to work..

        I work with several people that have a Mercedes or a BMW, with short range. Under normal conditions they never have to use the ICE engine to and from work.
        But.. the range should be 2-4 times longer..
        Then they could drive electric for most of their other trips too.

        Where I live, there is a tax reduction on cars like this.
        There is talk about only giving the tax reduction for cars that can drive a certain distance in winter under normal conditions. I think that is fair.
        But I don’t think that will happen. I think competition and battery/vehicle development will push the distance automatic. Right now, it’s too short for many.

        1. speculawyer says:

          Yeah, I really think these small battery PHEVs are heavily influenced by European regulations and European driving habits (live closer to work).

          It just seems crazy not to take advantage of the full $7500 tax-credit though.

  5. speculawyer says:

    I’m surprised they are that high considering that most of their plug-ins are meh. The carbon fibre is cool but let’s face it, the i3 is a goofy 4-seater weirdmobile that doesn’t attract customers. And that is their best-selling plug-in! The X5 PHEV would be nice if it had a respectable electric range and a name one could remember.

    1. Tom says:

      This month in San Diego the utility is extending those huge $10000 rebates we have been seeing on Nissan Leafs to include the BMW i3. Wouldn’t surprise me if virtually all i3 inventory was getting sent there dealer to dealer.

    2. John Ray says:

      The 330e is has decent performance and BMW is offering some decent lease deals these days. It’s one of the best ways to get into a 3 series if that’s your thing. As PHEV, though, I agree it’s pretty meh

      The i3 is just too wierd and overpriced. The seating for only four doesn’t help this family man either.

  6. Superman2000 says:

    There are 2 sub-categories for plug-in hybrids:

    1. ICE with electric assist
    2. EV with range extender

    These categories serve 2 different purposes. As power density improves these categories will converge until ICE is eliminated altogether.

  7. ModernMarvelFan says:

    Still, PHEV dominates their mix over BEV models in both sales volume and number of choices.

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