Revisiting “The Secret Tesla Motors Master Plan (just between you and me)”

4 years ago by Eric Loveday 7

Tesla Model S and Neither of These Are Affordable, But Tesla's Future EV Will Be

Tesla Model S and Neither of These Are Affordable, But Tesla’s Future EV Will Be

Every so often here at InsideEVs we try to revisit the past.

Tesla Roadster

Tesla Roadster

This time, we thought, why not turn to Tesla Motors.

The now-successful automaker doesn’t have all that much history to revisit, but we did manage to turn up Tesla CEO Elon Musk’s first-ever post published on the automaker’s blog.

It’s dated August 2, 2006 and titled “The Secret Tesla Motors Master Plan (just between you and me).”

Even way back then, Musk dreamed big, but what’s most interesting here is that Tesla has achieved 3 of the 4 main objectives laid out by Musk nearly seven years ago.

Here are those objectives:

1. Build sports car

2. Use that money to build an affordable car

3. Use that money to build an even more affordable car

4. While doing above, also provide zero-emission electric power generation options

You do have to put yourself back in 2006 to understand just how bold Musk’s objectives were at the time.¬† Critics back then considered Musk to be a mad man.¬† But he would soon prove them wrong, as you’ll see below:

Current And Former Tesla Vehicles

Current And Former Tesla Vehicles

1. Build sports car — Tesla Roadster

2. Use that money to build an affordable car — Tesla Model S

3. Use that money to build an even more affordable car — Incomplete, though work is thought to be underway on that cheaper, electric BMW 3 Series competitor

4. While doing above, also provide zero-emission electric power generation options¬† — SolarCity and now the emerging sun-powered Tesla Supercharger stations

It’s likely that only Musk had thought Tesla would be able to achieve 3 of those 4 objectives in less than 7 years’ time, but as we’ve witnessed now on far too many occasions to list, Musk and Tesla are ready, willing and able to do the unthinkable.

Going forward, should we ever doubt Tesla’s ability to deliver on its claims?

Source: Tesla Blog

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7 responses to "Revisiting “The Secret Tesla Motors Master Plan (just between you and me)”"

  1. David Murray says:

    Definitely nothing new in this article. But they are still great accomplishments. I’ve still never spotted a Tesla in the wild around here in Texas, but I know we have a few. But I look forward to the day when I see Teslas all over the streets.

  2. Dave K. says:

    Oh, and by the way Elon started a private space program in his spare time! Not that he’s an over achiever or anything. Elon is the man.

    1. Spin says:

      Space X was started by Musk in 2002, long before he took over Tesla from it’s founders, Martin Eberhard and Marc Tarpenning.

  3. Future Leaf Driver says:

    Plus Elon paid back all his government loans!

  4. Priusmaniac says:

    In Brussels the Model S is at 108000 $, that is not really what could be called an affordable car, but for billionaires.
    The cheaper series 3 alike is envisioned at 40000 $ in the US, if the same overpricing goes on it will be at 60000 $ in Brussels.
    To make the series 3 alike Tesla affordable on the other side of the pond, perhaps there should be a Tesla plant somewhere over here to avoid those overpricing glitches whatever their causes.

    1. George Parrott says:

      There is a Tesla plan to assemble cars in Europe for just that reason.

  5. Steve says:

    Saab’s plant and EV aspirations seem like a possible fit.