Renault Jumps At Chance To Promote ZOE During Gas Shortages In France

12 months ago by Mark Kane 23

Renault ZOE

Renault ZOE

France faces huge strikes because the of the labour reform bill, which has stopped the oil industry in parts of the country.

No fuel, or long queues for a small amount of fuel, is not necessarily good news at station, but if you offer EVs as an automaker, that’s great opportunity (until strikes spreads to power plants of course).

“Strikes have brought parts of France’s oil industry to a standstill this week. Gas stations are running dry, lines are building at the pumps and people are hoarding fuel. The only people smiling? Electric car owners.”

Renault has now launched special campaign to advertise the ZOE on Facebook, Twitter and in newspapers – “In France, we don’t have any more petrol but we do have Zoe“.

“Renault said the campaign had led to a 50% spike in calls from drivers seeking information about the Zoe model. It also prompted electric car owners to post carpooling offers online to help other drivers who had run out of fuel.”

Similar ads of pure electric cars and plug-in hybrids were also posted by Citroën (“Fed up with queuing? Here’s a solution.“), Kia and Volvo.

source: CNN Money

Tags: , , , ,

23 responses to "Renault Jumps At Chance To Promote ZOE During Gas Shortages In France"

  1. Terawatt says:

    Fantastic!

    1. jelloslug says:

      Fantastique!

  2. notting says:

    Then the French nuclear power plants are next, also because people will feel it everywhere (IIRC >75% of French electricity production). So what?

    notting

    1. K-lein says:

      Except unions don’t need to turn every power plant off to make their point, they only need to reduce production to the point the distribution network managers switch off parts of the network at peak consumption (during the day), and rotate the disconnected parts throughout the day.

      Since the cars are connected for hours, if not the entire night, they’ll get their full charge anyways.

      You don’t have to wait in line at the pumps, the car waits for you.

      1. VazzedUp says:

        +1

      2. Just_Chris says:

        France is part of the EU grid, if they reduce power output in France other nations will increase their power output and fill the gap. I can’t imagine may being particularly close to peak power consumption in Europe so there should be plenty power to go round. The only likely scenario would be for the strikes to spread to the grid operator, that would shutdown everything.

        1. Just_Chris says:

          BTW I don’t think that the grid operator will shutdown. I don’t know about France but in most nations the grid has various rules applied to it that means it will never shut down, its a bit like air traffic control…… never mind, good luck France, you’ll need it.

        2. Tesloid says:

          Not necessarily. While it’s highly unlikely that any power plant or grid operator will be shut down, other nations of the EU rely heavilly on French energy export, especially Italy. They can’t lower production below a certain point, because it won’t be France which goes dark.

    2. Brave Lil Toaster says:

      Then you put solar panels on your roof. 😛

      1. K-lein says:

        In France, if your home is connected to the grid, direct consumption of your own power is forbidden : you must sell your solar power to the grid and then the grid gives the power back to your home.
        If the grid fails and shuts down (extremely rare in France, the grid is very stable), your solar panels remain disconnected from your house until EDF re-establishes power to the neighbourhood.

        Equipment capable of bridging the gap during an outage is expensive and the is very little interest in this kind of equipment for homes connected to the grid.

    3. Not possible, because EDF is state owned and the state can simply issue emergency status and force everyone to continue to work.

  3. Someone out there says:

    Yeah I’ve been thinking the same, this is an excellent opportunity to push EVs. The car pooling thing is great too, once you get clueless people in an EV and they find that it’s an excellent ride they will be much more interested in going EV themselves.

  4. RN says:

    Nissan France already made some promotion, they fuel up your car while you make a test drive

    1. Just_Chris says:

      That is absolute genius, forget about the adverts value, sending sales staff with electric vehicles to petrol station lines is just genius. Who’s going to go car shopping in a petrol strike? Why not get your sales teams out of the empty sales forecourt and talking to people in those petrol station lines, the people in those lines have probably never given a second thought to an EV. They will now and they’ll tell everyone about how great it was to drive around in an ev while the nice people from Nissan sat waiting for them.

      I could just imagine the conversation in Paris “Weathers good today, I guess the silver lining to the petrol strikes is they really cut down the pollution but I guess in a couple of months everything will be sorted and they’ll be banning cars from the city center again. Really frustrating but I guess we can’t just let people die in the street. By the way would you like to try out the fast charger? I’ll just check on the app to see if there is one free in the area, I’d hate to get somewhere and have to wait in line. Your car? don’t worry the guys will let me know when its ready”

    2. Robert Middleswarth says:

      Where is the plus 1 button on that one. I wonder how many cars they actually sold doing that 🙂

      1. Adas L says:

        Probably not many but if it was country wide they could make lot of people to consider EV for their next car.
        Briliant move anyhow.

  5. Miggy says:

    This is why Tesla should NOT build it’s new factory in France and also keep the unions out of their business.

    1. ffbj says:

      Um, yes.

    2. Adas L says:

      Unions introduced quite importand things to this world. We can go back to XIX century without them.

  6. Get Real says:

    If your worried about strikes interrupting your electricity then install solar pv and make your own.

    EVs are still the only vehicle that you can fairly easily/cheaply make your own fuel for.

    1. xado says:

      that is what the car makers and oil mafia is afraid of.
      to make your own fuel

    2. wavelet says:

      Not everywhere.
      First, it only applies with decent insolation, and you need a decent roof area (does not apply for apartment dwellers, which is most of the planet).
      then, you need governments forcing electric companies to use some kind of reasonable feed-in tariff, so you can still be grid-connected…

      Over here, we have very good insolation, but most people live in apartments. Even for those that live in detached houses, the feed-in tariff is such that payback for solar is only after 18-20 years… Very few people install it.

  7. I still remember a funny incident back in 2007 or so, when I was on my way to an EV meeting in my ICE car, low on gas, and went to about 6 gas stations, because 5 had no gas.