Porsche Expects Mission E Sales To Be 20,000 Units Annually

6 months ago by Eric Loveday 10

The Porsche Concept Study Mission E shows up as world premiere at the IAA 2015

The Porsche Concept Study Mission E shows up as world premiere at the IAA 2015

Porsche CEO Oliver Blume says that the automaker’s upcoming, long-range electric car, the Mission E, won’t be a low-volume offering.

The Porsche Concept Study Mission E shows up as world premiere at the IAA 2015

The Porsche Concept Study Mission E shows up as world premiere at the IAA 2015

Blume fully expects the automaker to sell approximately 20,000 units of the Mission E per year around the globe. Quoting Blume:

“We have calculated a quantity in the order of about 20,000 for the Mission E.”

For Porsche, 20,000 units annually is actually a rather large figure given its scale.

The luxury automaker sold approximately 225,000 vehicles worldwide in total in 2015, so 20,000 would be close to 10% of the automaker’s annual sales volume.

Though Blume was okay with releasing specific figures, Porsche labor boss Uwe Hueck wasn’t so forthcoming. All Hueck would say is that Porsche needs to sell a minimum of 10,000 units of the Mission E per year to be profitable on the model.

Porsche will add at least 1,400 jobs from now until 2019 to get the Mission E through development and onto the market.

Also of note: ¬†The Mission E is the first production EV able to¬†handle extreme high charging inputs – meaning the plug-in Porsche will likely be the first to truly take advantage of the 400 “Ultra Fast” 350 kW fast charging stations that are being installed throughout Europe for next year (details).

Source: Reuters, hat tip to Miggy!

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10 responses to "Porsche Expects Mission E Sales To Be 20,000 Units Annually"

  1. Bob says:

    Good.

    Now quit yapping about it and actually build the damn thing.

  2. jimijonjack says:

    Huek says, “Porsche needs to sell 10,000 units per yr.for that model to be profitable”…Slowly The Cat is being let out of the Bag…The excuse that EV’s aren’t profitable is a line Of “BS” as I said it all along . How can a Car Cost more to build when you are using at Least 35% LESS PARTS..Because they’re in Bed with “BIG 0IL” !!!!!!!

  3. Viktor says:

    For more then four month ago you write that the target was more then 15 000 cars annually so this is not much of a news.

    http://insideevs.com/porsche-mission-e-electric-car-production-set-at-15000-annually/

  4. Someone out there says:

    It’s a good looking car so I’m sure it will sell well.

    1. MorinMoss says:

      Depends on the price, which is still unknown.
      My guesstimate is a minimun of $200k USD

  5. Chris O says:

    The 350KW charging infrastructure that will be rolled out next year in Europe by Porsche&co that will allow this car to charge in 15 minutes will definitely help sell this car in serious numbers.

  6. bogdan says:

    Model S sold 50k times in 2015.
    Mission E still exists only on paper. How can they tell what is going to happend in the far future? The cristal ball technic is a 100% scam.

  7. A Andersen says:

    This is another blow to the gas and oil industry!
    Porsche has seen it’s market share decline as Tesla’s has soared. Porsche is determined to succeed and will. Adding initially 20 000 production capacity of EV.

    Great news!

  8. CLIVE says:

    I will take a Boxster E anytime now.

  9. Bill Howland says:

    Yes, I’d be interested in knowing the MSRP. And if the 350 kw fast charging is included as standard equipment or if you have to pay extra for it as well as the heavy-duty airconditioner to help cool all of this.