Panasonic CEO Hopes To Strike Up Self-Driving Partnership With Tesla

5 months ago by Steven Loveday 11

Tesla Model X on the Panasonic show stand

Perhaps Panasonic and Tesla will strike a new deal to partner up regarding self-driving technology

Panasonic is looking to shift more and more into the automotive industry. Not only is it partnered with Tesla as its exclusive battery supplier, but now the company has intentions to work toward a self-driving partnership with Tesla. Kazuhiro Tsuga, Panasonic’s CEO, shared:

A self-driving Model X with new enhanced hardware was demonstrated by Tesla in October

A self-driving Model X with new enhanced hardware was demonstrated by Tesla in October

“We are deeply interested in Tesla’s self-driving system. We are hoping to expand our collaboration by jointly developing devices for that, such as sensors.”

Panasonic currently has plans to invest $1.6 billion toward the Tesla Gigafactory. While this is only a portion of the $5 billion project, the Japanese electronics firm continues to up the ante on its involvement in automotive-centered exploits.

All batteries for the Tesla Model S, Tesla Model X, upcoming Tesla Model 3, Tesla Powerpacks, and Tesla Powerwalls are produced through an exclusive partnership between the two companies. The companies also have a partnership related to solar energy. Panasonic is investing upwards of $300 million into a Tesla factory that is responsible for producing photovoltaic (PV) cells and modules.

Reuters reported that in regards to Panasonic’s self-driving interests:

“One candidate would be so-called organic photoconductive film CMOS image sensors currently under development at Panasonic, which enable high-speed sensing of moving objects without distortion.”

The company plans to utilize the technology for cabin and dashboard display screens, navigation interfaces, mapping systems, and possibly head up displays, among other potential applications. If Tesla chooses to accept the partnership for future technology, the company will be able to handle even more of its business “in-house.”

Source: Reuters

Tags: , , , , , , ,

11 responses to "Panasonic CEO Hopes To Strike Up Self-Driving Partnership With Tesla"

  1. John says:

    So how long until they merge?

    Teslasonic?
    Panasla?

    =)

    1. Filipe says:

      Panasla? Hope not. That sounds a bit gay-ish in Portuguese 😀

      1. Mikael says:

        You almost make it sound like that would be something bad.

  2. leafowner says:

    I remember Tesla pretty much doing everything they could to get Panasonic to partner with them with the Gigafactory. I guess shoe is on the other foot now…..

    1. Pushmi-Pullyu says:

      I have the same reaction. This is a surprising turnaround by Panasonic!

    2. TahoeBear says:

      Yea… Tesla even announced a search for alternative battery suppliers before signing an exclusivity agreement with Panasonic.

  3. speculawyer says:

    It looks like Panasonic wants to do what LG Chem is now doing . . . using cheap batteries as a loss-leader in order to get into higher margin businesses of charging electronics, motor controller electronics, automated driving systems, etc.

    I think batteries are going to be like the $1.79 eggs at my Trader Joes’s . . . a loss-leader to get you into the store so that you also buy other higher margin products.

  4. ffbj says:

    Elon: For one you can say goodbye to prospective employees through B1-B Visa program.

    1. ffbj says:

      That comment was meant for the Rex Tillerson story. Sorry.

  5. Pushmi-Pullyu says:

    It’s good to be reminded that Panasonic makes consumer electronics and other products, not just battery cells.

    It looks like Apple wants to get into this market, too. I hope Panasonic gives Apple some real competition in making autonomous driving hardware suites!

  6. bogdan says:

    That’s the next big thing. Everybody wants on board.

Leave a Reply