On Verge Of Failing To Meet European Emissions Targets, Daimler Will Accelerate Electric Car Programs

5 months ago by Eric Loveday 17

daimler ev at chargepoint station

Mercedes-Benz EQ Concept

Daimler electric and plug-in hybrid cars.

Daimler just made a somewhat startling announcement.

It seems the automaker (including its subsidiaries Mercedes-Benz and Smart) had failed to reduce overall fleet emissions for the first time since 2007.

Daimler blames this on increasing demand (and the accompanying boost in sales) for trucks, SUVs and other larger vehicles, but the problem is that Europe has stringent emissions targets and Daimler is no longer on track to hit those marks.

Therefore, Daimler has no choice but to accelerate its plug-in vehicle efforts or assume the risk of failing to comply with standards.

As Reuters reports:

“The company said it expects Mercedes-Benz Cars to bring more than 10 new electric cars to market by 2022 through 10 billion euros ($10.8 billion) of investment, having previously aimed to achieve the target by 2025.”

So, the target is moved forward by three years. Furthermore, Daimler says its goal is “achieving a European average fleet emissions level of 100 grams for Mercedes-Benz Cars, including its Smart brand, by 2020.”

Daimler’s first highly anticipated electric vehicle is the upcoming production version of the long-range Mercedes-Benz Generation EQ battery electric crossover. This BEV is slotted for production in 2019, though the date may have been moved forward in Daimler’s latest reshuffling.

Daimler later intends to launch a whole lineup of  plug-in electric and hybrid vehicles under its newly formed EQ Power and EQ Power + sub brands.

Source: Reuters

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17 responses to "On Verge Of Failing To Meet European Emissions Targets, Daimler Will Accelerate Electric Car Programs"

  1. disappointed says:

    Bite the bullet Mercedes!
    Sell the new smart fortwo ed, at a loss and fill all of the major cities of the world with the car that is guaranteed to provide you with,
    the “Shortest Possible Turnaround”

    1. Mikael says:

      I highly doubt that they want 10% of their sales being sold at a loss.

      1. jelloslug says:

        Well, maybe they should have started a real EV programs years ago as a proactive plan rather than now as a reactive plan.

        1. James says:

          Exactly.

        2. JayTee says:

          So they could have been selling cars at a loss for years?

          1. trololo says:

            That is exactly what did Toyota with the Prius on the first production years.
            Now they are making money.
            Daimler has enough cash to handle it.

  2. SJC says:

    Make a hybrid GLA.

  3. silversod says:

    They don’t have a choice as 7 member states of the European union (UK, Germany, Spain Luxembourg, Czech republic, Lithuania, Greece are facing action in the European courts for over stepping their CO2 emissions by huge margins.

    To show how bad it is The city of London exceeded it’s entire allotted CO2 emissions for the year in the first 5 days of 2017.

    There are going to be ultra clean zones rolled out in all the major cities starting with London.

    Only the latest Cat 6 engined cars will pass the strict emissions to enter the city centres.

    The UK government has a page on their UK.GOV site where you can type in your car registration number to see if it will pass the emissions for these upcoming zones, mine didn’t & it only passed it’s yearly MOT/emission test recently.

    1. James says:

      Interesting! Thanks for that input.

  4. VS says:

    They also don’t have a choice due to the EU intension of ban fossil cars by 2030:
    http://www.roadandtrack.com/new-cars/future-cars/news/a31097/german-government-votes-to-ban-internal-combustion-engines-by-2030/

    And the upside (for them) is the carmakers can cut 90% of it’s work force:
    http://www.reuters.com/article/us-autos-emissions-germany-idUSKCN1280G7

  5. (⌐■_■) Trollnonymous says:

    What? They didn’t read the writing on the walls?!?!?!?!?

    Let them fail.

    WTF did they do with the bigass loan they got from the US gooberment?
    A whole lotta NOTHING!…….and the US lost $1.2B in the deal…
    http://usatoday30.usatoday.com/money/autos/2011-06-03-chrysler-bailout-government_n.htm

    Let them fail!

    1. JayTee says:

      What are you talking about? How is this relevant?

      1. trololo says:

        Follow the white rabbit:
        “Before entering bankruptcy proceedings, the company was nearly out of cash, starved after a decade under the ownership of German automaker Daimler and private equity firm Cerberus Capital Management. It needed U.S. government money to survive.”.
        Do you really need to be shown why this is relevant ?

  6. James says:

    These guys are reeling from how close they came to being nailed just like VW and Audi for gaming
    their diesels to look like they were clean!

    Naturally, they’re not making targets. They had
    to duck and dive to avoid getting caught like
    their competitors did.

  7. mm says:

    Love my Leaf, but if I could choose any car to go fully electric, I sure loved my Mercedes wagon, it was already silent and could carry anything. Heavy though, even without 800lbs of battery. Sell me one of those at a loss please.

    1. Leaf2012 says:

      They could sell a lot of Mercedes B-class Electric if they wanted to. It is more spacious and good looking than most BEVs, but they didn’t want it to compete with their other cars so they made no possibility for fast charging.

  8. Terawatt says:

    > Daimler blames this on increasing demand (and the accompanying boost in sales) for trucks, SUVs and other larger vehicles

    Finally, an SUV silver lining!

    No need to hate the Chelsea tractors anymore.

    But the people who drive them… well, they’re still going to be the first against the wall when the revolution comes!

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