Oklahoma Gas & Electric Offers Customers $10,000 Off On Nissan LEAF

2 months ago by Mark Kane 31

Nissan LEAF

With the sound of the next generation LEAF whistling from behind it, Oklahoma Gas & Electric, alongside two local Nissan dealerships (Fenton Nissan and Bob Howard Nissan) have announced a special $10,000 incentive on the first generation, 2017 Nissan LEAF.

Oklahoma Gas & Electric

To receive the offer (on a first-come, first-serve basis), you first need to be OG&E customer and take advantage before end of June.

“Shopping for a new car this weekend? Now through June 30, OG&E customers can receive a $10,000 incentive on a 2017 all-electric Nissan Leaf. Combine that with federal tax credits, and there’s never been a better time to drive electric. Check out the details here. http://www.oge.com/events

With $7,500 federal tax credit the final price is up to $17,500 lower than MSRP.

“OG&E Vice President Sales & Marketing Ken Grant said Nissan has been a great partner with OG&E on local awareness efforts like ride and drive events. “They are committed to growing the awareness and availability of EVs in Oklahoma and across the country,” Grant said. “We also have several Nissan LEAFs in our fleet of pool vehicles, and we expect to continue building our fleet of energy-efficient electric vehicles over the next several years.””

source: normantranscript.com

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31 responses to "Oklahoma Gas & Electric Offers Customers $10,000 Off On Nissan LEAF"

  1. Tarinthesands says:

    It’s hard to believe any company from deep in the middle of oil country would support the EV movement; The guy picked by Trump and the Republicans to sabotage the EPA is from the Oklahoma oil industry…this I expected. Oh! wait, it’s a utility…now I see.

    1. Right! EV owners, without Roof Top or other Personal Solar Power (or personal Wind Power), make good Electric Utility Customers! (Read: They may use more electricity, and pay the Utility, instead of the Oil Companies!)

    2. mogambo says:

      You’re right Robert. No thinking person should take the deal. It’s a total insult to provide 30-odd% of the sell price of a car and then sell them electricity at an average residential price of $0.095/kwh (5th-lowest price by State in the US). Just awful: it’s CRIMINAL that OG&E would reduce the amount of purchase price to provide only 100,000kw-hr of charge, or a mere 300,000mi of driving.

      You should make a petition or something really meaningful. Not as meaningful as your comment but really, really meaningful, sorta like those tweets with pictures of people holding up signs that say “stop the violence” to terrorists. Only maybe your tweet can say “stop underwriting the price of a car enough to let someone drive for a third of a million miles free.” I think that would be great.

      1. Tom says:

        You point is very obviously valid. I’d like to add that Oklahoma is a huge pusher of natural gas. They have it coming out of their ears. Additionally renewable energy is growing like crazy. Nat gas is 47% of energy production and Wind just passed coal and is 25% of all power produced. That’s a better mix than most states (I can provide EIA stats if necessary) and this article points out Oklahoma is subsidizing wind and putting money to its growth. Additionally regardless of power source it is still better to buy power from a utility than pay some terrorist organization for gasoline.
        http://newsok.com/article/5541247

        Also notice that this legislative session, even with a $900 million shortfall (huge for a state that small) read down into this interview and note that state solar incentives did NOT get cut which says something huge.

        http://kgou.org/post/look-legislation-will-have-biggest-impact-oklahoma-business

        Here the EIA shows that Oklahoma is third in the US in wind power. Not third per capita….third. This was 2 years ago so it’s grown since then. Additionally it shows that Oklahoma produced over 8% (in 2015) of the entire US production of utility scale solar.

        https://www.eia.gov/state/print.php?sid=OK

  2. Per “With $7,500 federal tax credit the final price is up to $17,500 lower than MSRP.”, why does everyone foget, Vehicle Sales Taxes, and the order in which they are applied?

    In a case like this, at best, the Taxes, would be based on a sales price drop of just $10,000.00! The $7,500.00 Max Rebate won’t arrive until next year now, and you still paid taxes on a car that was not reduced by that Federal Tax Credit!

    So how much will a buyer in that state pay in taxes on this, if no upgraded options or models are purchased?

    THAT is subtracted from the Max $7,500.00 Tax Credit, to determine the actual net cost or benefit!

    If there was NO Federal Sales Tax, State Sales Tax, County Sales Tax, OR City Sales Tax, or any other Tax (Environmental, Tire, Air Conditioning, etc.), on EV Purchases, THEN (And ONLY THEN) can it be said that this would reduce the buyers cost by $17,500.00, and even that, would be most specifically true, only if the $7,500.00 came in a direct Purchase Rebate, at the time of signing for the vehicle!

    1. menorman says:

      Some jurisdictions probably tax the MSRP, not the discounted price. But that’s why it says “up to”, not a guaranteed $17,500.

    2. Rightofthepeople says:

      Sorry Robert, but your reply strikes me as similar to someone complaining about the taxes he must pay on his lottery winnings. Or to put it in Oklahoma terms, don’t look a gift-horse in the mouth.

    3. David D. Nelson says:

      Actually, they compared it to the MSRP, not the final amount of money out of the customer’s pocket.

    4. mogambo says:

      You’re right Robert. No thinking person should take the deal. It’s a total ripoff to get less than 50% of MSRP rebated or recognized through tax credits. Just awful. OG&E and the dealers should have worked together to give the cars away.

    5. Tom says:

      Oh I hate bad math. It exposes you as uninformed. Let’s do some arithmetic and excuse the example…it’s just that. Let’s assume taxes are 5% of purchase price. Some prices used for simplicity…adjust as you wish.

      Scenario 1: Full retail price of $30,000. Taxes are $1500. Total price $31,500.

      Scenario 2: Federal rebate of $7500. Now this is actually a tax credit that doesn’t impact purchase price. Let’s assume full tax credit though also (even though that may vary due to tax liabilities). OK so $30,000 + $1500 in taxes (since it is on purchase price) – $7500. Total price = $24,000 or exactly $7500 less than no federal rebate.

      Scenario 3: The utility reduces the purchase price by $10,000. So now purchase price is $20,000 and tax only $1000 since 5% of $20,00. So price is $00,000 – $10,000 + $1000 -$7500 = $13,500 or $18,000 less than no rebates (the $31,500 number). If the sales taxes (or any other taxes you want to dream up) apply to the full amount then this returns to $30,000-$10,000 + $1500 – $7500 = $14,000 or $17,500 less than the original $31,500.

  3. Texas FFE says:

    Well I think it’s a great deal. I’ve never been a big Leaf fan but I’m sure this deal will bring in a lot of non-traditional Leaf buyers. The publicity alone is probably going to be good for the EV industry.

    Personally I’m keeping my powder dry until I pull the trigger on a Bolt EV. There are a lot of great deals on 1st Gen EVs right now but the range of 2nd Gen EVs has so many advantages in the poor charging infrastructure Midwest. Besides, I already have a good 1st Gen EV and I don’t need another one.

  4. Shane says:

    What kind of deals will be had after Leaf 2.0 comes out? “Free 2017 Leaf with the purchase of a 2018-Leaf!” Sure! Why not!

    1. Assaf says:

      @Shane, I think their gambit is to have nearly no inventory by the time Gen 2 rolls in.

      The agent who signed me our 3rd consecutive Gen 1 leaf lease on Saturday (yup, I too got suckered into these deals) told me they’ve actually stopped making Gen 1’s. In fact, he thought there might be a couple months’ gap with no inventory at all.

      Regardless, whatever inventory remains can probably dumped into the hands of grateful local government (or other fleet) at rock-bottom prices, if not-complete-idiot local government buyers can be found in the market in question.

  5. James says:

    Sales taxes factored in, still a great choice. Especially
    for those thinking of buying a used LEAF. Now buying a new 1st gen looms ever more interesting to Okies.

    Wondering how the utility pulls this off. Paying the dealer per LEAF sold?

    One day, EVs won’t need government or utility subsidies
    to sell over gassers.

    1. Assaf says:

      My guess is it’s mostly Nissan footing the bill, b/c similar discounts are seen elsewhere.

      It can’t cost them too much to crank out those Leafs on Year 7 of the generation’s existence. I wager they’re still making money on them.

  6. Bob Nan says:

    $10,000 seems to be a way to high a rebate.

    They can give $2,000 – $3,000 and that should be good enough to motivate a customer to buy a Leaf.

    And how about other EV’s like Ioniq-EV or Focus-EV.

    All electric vehicle deserve some credit.

    1. mogambo says:

      You’re right, Bob. No thinking person should take the deal. It’s a total ripoff to other car companies that are trying hard and selling EVs at a loss. Just awful. OG&E Nissan dealers should have worked together to help other brands.

      1. mik W. says:

        Correct. Since they are not helping other brands I suspect the “Money” is coming from the dealers or Nissan.

    2. menorman says:

      The general consensus is that these are not financed by the utility, they’re financed by Nissan itself in partnership with the utility to keep the model moving, especially with the new one expected soon. Plus in all honesty, they are a bit overpriced considering that the similarly-sized Versa MSRPs for maybe half the price of the Leaf. So knocking $10k or more off that price makes it more competitive against other options like the Versa.

  7. Musicious says:

    This is just an extension of the deals Nissan has had for months, first they had the group buy where the discount was even greater than this. Then Nissan partnered with many companies to offer this 10k incentive to employees (reported by Electrek and my own employer – the largest utility in the country – offered it as well), and now they are extending it to utility customers.

    The whole point is they are trying to get rid of their old inventory (at a loss) until the new model with more range is ready since noone would buy it otherwise with the Chevy Bolt and Tesla Model 3 both likely being released nation wide by end of this yr.

    Somehow the numerous media reports of how the Leaf sales stay strong fail to mention that the demand is largely driven by incentives.

    1. Assaf says:

      1. I don’t think they’re losing $$ on it. It’s year 7 of the model. it’s like a home you live in after paying off the mortgage – the cost is on a totally different level.

      2. For a change, the media are reporting the *facts*. Nissan is moving as much (possibly more) aging-Leaf inventory than the brand-new Bolt, despite all that you’re saying. That is a testament once again that GM still hasn’t (or won’t) learn how to push EVs, and also that perhaps when push comes to shove, many of us are not willing to plonk down an extra $15k or so, to go from ~100 miles go >200 miles, when on 99% of days we drive maybe 40 miles tops

      The Leaf has appeal (and lots of credit) with those already open to the notion/experience of driving a BEV. But those people are also savvy enough to do a BEV cost/benefit analysis, rather than go purely by psychology (“how can I live without 200 miles range?” etc.)

      The Bolt thanks to its range, has the potential to appeal far deeper into the mainstream. Somehow GM cannot figure out how to do that yet. That’s not Nissan’s fault.

      1. BenG says:

        The Bolt has only been on the market for 6 months and still isn’t available nationwide.

        GM has limiting availability and production in the months of production while they iron out the kinks. They’re probably just getting comfortable to ramp up production a bit.

        The 2018 model year starting this fall, with nationwide availability and a price drop and/or heavy incentives, GM will produce and move quite a few more Bolts than they are now. This December, especially, will tell the tale: far and away the biggest month for EV sales because of the tax credit, and GM will have had a couple months to build nationwide inventory of 2018 Bolts.

    2. Tom says:

      My take is they are playing long ball at the expense of taking a short term loss on the cars sold. Think of the benefits to them.

      1. Every Leaf sold is one person that isn’t going to buy a Chevy Bolt this year or even a Tesla Model 3 next year. They have to go low to basically get that customer into a Nissan in the future lest they lose that person forever because that customer is likely to buy a Bolt prior to Nissan getting better product to market.

      2. This customer is a person already contemplating an EV, but they probably live in a state (I saw similar deal in MN) where EVs haven’t been pushed. This is a way to reach this customer and prevent a Bolt sale. Bolts will be there way ahead of new Leafs.

      3. These are what is known as conquest sales. In this case a double whammy conquest. They are likely first time EV owners as well as likely first time Nissan owners. Nissan and these specific dealers have a long term ‘flip’ in the bucket. This is the most expensive customer to acquire from a marketing perspective.

      4. Marketers look for unique market ‘channels’. Electric utilities, especially the local co-op types that many of these deals have sprung up through, are typically well respected and trusted by customers (despite what your opinion may believe). This marketing (which is all this is) will hit a one/two punch here. The utility will give direct access to their customer base through probably flyers, emails, etc in a medium the customer is highly likely to look at, and be significantly less suspicious / more trusting of the marketing source than a typical automobile ad. Super awesome marketing channel.

      5. By establishing this special direct relationship with the utility, Nissan opens the door to educating that utility as to the opportunity they are missing out on. So many utilities that are not on the left coast view alternative energy as just a problem source and they lump electric cars into that same issue bucket. Don’t say it isn’t true. I have literally had dinner in the last 2 months with my local utility guys and they all scoffed at electric cars and expressed this rather ignorant opinion. Their knowledge level of electric vehicles was exactly ZERO. They sell electricity for crying out loud. You’d think they’d be aware of the biggest market opportunity to hit since electric water heaters, but nope.

      6. Similar point but pointing out that utilities already have similar programs for other high use power consumption. This fits right in. In those other scenarios they are often marketed as energy saving techniques for utility customers but they are really power selling techniques for the utility. As an example off peak controls on electric water heaters. I know a utility that will actually give you a free electric water heater. All you need to do is sign up for their peak load demand control program. It’s marketed as energy savings. Nope. Just marketing. So this becomes the gateway to those local utilities busting out off peak charging rates for charging your car at home and you’ll just sign up for their peak load demand program. Without dealing directly with the utility, it would be years before any progress is made. Mark my words, you will see these same utilities rolling out off peak charging programs soon if they haven’t already (most have not).

  8. Assaf says:

    As others said, similar deals are now popping up all over the country under different guises.

    If you’re in the market right now, and a 2017 Leaf is one of your relevant options, make sure to let the dealers you’re talking with know these deals exist now, for both buying and leasing.

    We just switched from our 2nd to 3rd Leaf lease, the deal was too good to refuse, in fact too good to consider anything else 🙂

    1. William says:

      Some lease deals on the 2017 Leaf S are a bargain. The Leaf currently, can be roughly about 1/2 the cost of the GM Bolt. Some advertised lost leaders, like Premier Nissan (Northern Cal), at just $59.00 per/mo. with $1,500. down for 2 yr./ 24k mi. Also Nissan of Sunnyvale (2@ this offer), just $75 per/mo. with $1,999. down, for 2 yr./ 24k mi. These select deals, are not every day pricing at Nissan Dealers. Two year “No charge to charge”, is a good Free perk for those that can’t charge at home / office.

      1. Timmy says:

        But you need a 3-year lease to get the CA state rebate (of $2,500), so those deals aren’t that great. Read the deal I got on an SV *three* year lease, just above.

    2. Timmy says:

      Completely agree. I was offered an SV (an SV!) for $2,800 down, $129+tx out the door. State and PG&E rebates covered the down and then some.

      A low-income lessor would receive $4,500 back from the state rather than $2,500.

      And someone in the San Joaquin Valley “APCD” (Stockton is not far from where I got the deal) would have received $3,000 on top of that.

      Do the math, and a low-income Stockton resident could literally GET PAID (~$10/month) to lease the SV if he or she negotiated the deal that I did.

  9. MarkT says:

    Similar deal in IL if you’re a ComEd customer. However the 10k off they offer is only off the full MSRP. So yes, they’re baking in the Nissan incentives under a different guise. Whereas we purchased a Leaf a few months ago at about 5k below invoice and you’re almost there.

  10. Jose says:

    Since you have to pay sales taxes on a new car, the idea should be to eliminate the sales tax on the new EV deducting it from the $7,500 tax credit from the feds and use the remaining credit next year when doing your taxes. Not everybody owes $7,500 on taxes every year. So if I pay $2,000 in sales tax, and I get an instant tax credit when buying my EV, I will still have $5,500 to use on my fed tax next spring.

  11. Mike (evbww) says:

    Thanks to all for the information. I was able to purchase a new 2017 Leaf with Quick Charge, and no other options in Oklahoma today for just under $21,000 ($33,705 MSRP). The rebate was instant (no forms, no mailing in or waiting). I should be able to get the $7,500 Federal Tax credit, so my net will be just under $13,500.

    1. Jay Cole says:

      No problemo….congrats on the buy Mike!

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