It’s Official: Toyota & Mazda Form Technological Partnership

2 years ago by Eric Loveday 20

Mazda 3 - Efficiency Through Smallness

Mazda 3 – Efficiency Through Smallness

2016 Toyota Mirai Pace Car

2016 Toyota Mirai Pace Car

It’s now no longer a rumor.

Toytota and Mazda collaboratively confirmed that they are establishing a new technological partnership.ย  The goal is to “build a mutually beneficial long-term partnership.”

In a statement, Toyota remarked:

“By leveraging the resources of both companies to complement and enhance each other’s products and technologies, the partnership will result in more appealing cars that meet the diverse needs and tastes of customers all over the world.”

Toyota will share its fuel cell and plug-in hybrid technology, while Mazda will supply its Skyactiv engines.

Mandatory Hand Shake

Mandatory Hand Shake

Toyota president Akio Toyoda said:

“We are excited to be working with Mazda. This partnership is based on a shared vision and mutual respect.”

“Weโ€™ll respect each other’s people, technologies and cultures. We will lead each other towards a better future.”

“I would like our joint initiatives to send a message to the word, that we are committed to making cars more enjoyable over the next century.”

Mazda boss Masamichi Kogai commented:

“I am certain that it will also enable us to offer our customers greater value.

“I hope that by working together to make cars better, we can raise the value of cars in the eyes of consumers while also enhancing the manufacturing capabilities of our home, Hiroshima, and all the communities we are involved in as well.”

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20 responses to "It’s Official: Toyota & Mazda Form Technological Partnership"

  1. Robb Stark says:

    They should just cut to the chase and make Mazda and Subaru divisions of Toyota.

    There is zero chance either an independent Subaru or Mazda can manage to survive the ZEV future that is coming.

    1. Sublime says:

      I don’t know. Subaru has been able to manufacture their own engines and chassis up to this point (both quite well actually). For an EV they can source parts for everything they need outside of the chassis and in-house whatever they can handle (motor or power electronics). They are owned afterall by Fuji Heavy Industry which does electric power plant parts.

    2. sven says:

      Robb, you spoke too soon.

      A couple of days ago CARB changed (gutted) the rules that require intermediate-volume automakers like Subaru and Mazda to produce ZEVs in order to sell vehicles in CARB states. Instead of requiring intermediate-volume automakers to produce BEVs or hydrogen FCVs, CARB will now allow those companies to produce Transitional Zero-Emission Vehicles (TZEVs) instead. A TZEV is basically a 20 mile PHEV.

      https://transportevolved.com/2015/06/01/california-reaches-compromise-with-automakers-on-zero-emission-vehicle-mandate/

      TZEV definition on page 5:
      http://www.arb.ca.gov/msprog/zevprog/zevregs/1962.2_clean.pdf

    3. Spider-Dan says:

      Agreed. It’s strange to compare Subaru and Mazda to Mitsubishi; Mitsu is far behind both of them in making compelling current-gen ICEs, but Mitsu at least has a plan for the future. Subaru and Mazda are just waiting for the guillotine to fall.

  2. James says:

    Hmmm…What’s going on here? Lately my mind has been focused on what automakers think they can do to increase the profit margins of EVs.

    Is this just a way for Mazda to use Toyota’s hydrogen fool cell drivetrain to get those ZEV credits and Toyota gains by not having to build another engine line for cheap Scion models?

    1. Aaron says:

      Mazda may be benefiting from Toyota’s manufacturing capabilities, too. When Mazda and Ford were in bed, Mazda relied strongly on Ford for manufacturing while Ford benefited from Mazda’s chassis, engines, and transmissions (think ’91-’94 Ford Escort GT which was more Mazda than Ford).

    2. sven says:

      See my comment above. CARB recently changed the rules, and Mazda no longer has to build ZEVs.

  3. Anon says:

    Awww, Toyota drug Mazda down the Hydrogen Hole. ๐Ÿ™

    1. Jelloslug says:

      There is the possibility to sell literally dozens of cars, why would they not go that route?

      1. Anon says:

        Yes, at least a couple dozen… ๐Ÿ˜‰

  4. kdawg says:

    Coming soon.. the Mazda Mirai?

    1. Josh says:

      Exactly my thoughts, mazda doesn’t have a carb compliance car.

      I am not sure Zoom, Zoom applies to the Miria though.

      1. Anon says:

        No, but “Boom Boom!” does… ๐Ÿ™

  5. Lou Grinzo says:

    I’m constantly going on about watching as “the market sorts itself out” as we progress through the rEVolution, and how companies like Mazda and Subaru adapt to the changing landscape is certainly part of that sorting process. As pointed out above, Mazda won’t be forced into being a BEV/HFCV maker, but how much longer will it take for BEVs to be so competitive in some segments that Mazda will have to choose between jumping into that market or kissing off those segments almost entirely? The declining cost of batteries puts a lot of companies and trends on a collision course with Major Change.

  6. QCO says:

    It’s an issue of R&D costs for components where there is declining competitive advantages. Even Sergio at FCA wanted to tie up with GM to cut development costs. Ford and GM have shared development of transmissions in the past. Several other examples out there.

    Small non-luxury companies like Mazda have the greatest difficulties, which are further magnified by regulatory burdens.

    Even so, Mazda has done an admirable job with what they have, producing quite a few best in class vehicles and novel engine/transmission technology. Part of their success is their flexible Hiroshima factory where development engineers actually sit right next to the lines to make sure it’s right.

    Like all companies with limited R&D, they have to horse trade what they do well for what they need to stay in the business. But it’s unfortunate it had to be Toyota, not someone else.

    Having said all that, I think I’ll just pop out and order a 2016 MX-5 before it’s too late!

    1. Rick Danger says:

      “Having said all that, I think Iโ€™ll just pop out and order a 2016 MX-5 before itโ€™s too late!”

      IMO, the best-looking Miata ever!

  7. Bernard Gibson says:

    Our plug-in Prius is returning 200+mp(UK)g on careful,mostly local journeys(we are VERY old).We get PAID for all the electricity we generate via PV&the innovative Baxi’Ecogen’
    domestic chp c/h gas boiler(cold winters in
    ‘them thar hills!’).Will Mazda/Toyota make a BEV,’cos we’ve no hydrogen plant?Or will I have to

    1. Bernard Gibson says:

      Get it?Hello,ELON!We are ALL watching YOU!

  8. Bernard Gibson says:

    ELONgate my search?

  9. Bernard Gibson says:

    The pesky website has transposed my comments!
    Grrr!MACHINES CAN BE VERY IRRITATING!