Norway Ends 2015 At Average 22% Market Share For Plug-In Electric Cars

8 months ago by Mark Kane 24

New plug-in passenger car registrations in Norway – December 2015

New plug-in passenger car registrations in Norway – December 2015

2016 Volkswagen e-Golf

2016 Volkswagen e-Golf

Norway is in a class of its own in terms of plug-in electric car sales.

With a strong December – 2,783 new all-electric (1,978) and plug-in hybrid (805) registrations, 2015 ends with average market share of an amazing 22.3% (17.1% BEVs and 5.2% for PHEV/EREV).

Of course, every month of the whole year brought significant growth.

In 2015 there were 25,788 new BEVs (up 42%) and 7.817 PHEV (up 367%) for total 33,605 (up 70%) new passenger plug-ins.

All-electric cars still dominates the plug-in hybrids, but PHEVs are no longer negligible:

New plug-in passenger car registrations in Norway – December 2015

All-Electric vs Plug-In Hybrid Registration Splits In Norway – December 2015

New plug-in passenger car registrations in Norway – December 2015

New plug-in passenger car registrations in Norway – December 2015

Beside passenger cars, Norway added 712 new all-electric vans, so the extended plug-in sales total was 34,317 or so.

On the other hand, there is a significant market for used (but really still new for the most part) imported EVs as well – 5,122 passenger and 55 vans, which means that in one year this small country put into service nearyl 40,000 plug-ins (new or used).

Detailed stats for new BEV sales were released by Norsk elbilforening:

New all-electric passenger car registrations in Norway – December 2015 (source: Norsk elbilforening)

New all-electric passenger car registrations in Norway – December 2015 (source: Norsk elbilforening)

Nissan CEO Ghosn In A Nissan LEAF in Norway - only 19 sold in December

Nissan CEO Ghosn In A Nissan LEAF in Norway – only 19 registered in December

The clear market leader in Norway was the Volkswagen e-Golf with 8,943 registrations (34.7% of all passenger BEVs).

The electric e-Golf also enabled Golf to be best selling car with 16,388 new registrations (54.6% of all Golfs were electric).

Tesla Model S was in #5 overall and second among BEVs with 4,039 registrations.

Third is Nissan LEAF with 3,189 registrations (#9 overall) and with just 19 in December, all eyes turn to Carlos Ghosn and whether he will be able to repair LEAF sales with the new 30 kWh version arriving this month?

On the plug-in hybrid side – three models controlled 84% of PHEVs.  The Mitsubishi Outlander PHEV lead extended ranger vehicles with 2,875 sales, the Volkswagen Golf GTE stood second with 2,000 sold, and the Audi A3 e-tron rounded out the top 3 with 1,684 moved.

The e-Golf and Golf GTE (10,943 combined) accounted for a nearly perfect two-thirds of all Golfs sold in Norway.

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24 responses to "Norway Ends 2015 At Average 22% Market Share For Plug-In Electric Cars"

  1. Speculawyer says:

    Amazing.

    And just think, they’ll pretty much all be powered by clean hydropower and wind power.

    And as their oil reserves deplete, they will not be so dependent on oil.

    Well done, Norway.

    1. Mikael says:

      I second that. Good job depleting the oil wells.

      If only they would do something really environmentally friendly like leaving it in the ground instead.
      Cold hard cash is always king, especially when lots of voters fat pensions (among other things) are on the line.

      1. Adam says:

        Don’t be stupid, they can still hold their head high. Oil is used for powering jet aircraft and ships too, not to mention plastics.

        The goal is reduce use, it can’t be done instantly, so good on Norway for selling what the world still needs and doing something sensible for their citizens with the proceedes.

  2. Brian says:

    These numbers will only go up in the next few years now that 150+ range cars come out further helping that cold winter range.

  3. Jernej says:

    So if there are circa 70k plugins in Norway, and fleet size probably less than 2,5 million,
    that’s almost 3 percent plugin share? Does this already impact gas sales?

    1. Brian says:

      Really short term? Not THAT much…. string 15-30% total car sales together over 5 years and its millions of liters of gas not being pumped every year.

    2. Mikael says:

      No sign of fossil gas sales going down more than marginally so far.

      They should do some work in the other end and introduce more biofuels to get more impact faster while the fleet is slowly replaced by EVs.

      1. Knut Erik Ballestad says:

        It is already mandatory for gas/diesel suppliers to mix in certain percentages of Bio fuel – except that during winter this is not done since the biofuels have issues in really cold weather.

        1. Mikael says:

          1,6% in Norway in 2013. Compared to for example neighboring Sweden having 16,7%.
          It would put them on the 24th spot compared to the EU-28 countries.

          There are a lot of second generation and advanced biofuels that have the same winter properties as fossil gasoline/diesel so the cold is no valid excuse.

          So there is still a lot to do for Norway (just like there is a lot of work for other countries to catch up to Norwegian levels of EVs).

    3. Adam says:

      It’s about the sales of new vehicles, not their share of the whole Norwegian fleet! Obviously it takes time to eat into that percentage, but it’s increasing year on year. It basically takes on round 20 years for a countries vehicle fleet to entirely replaced on a rolling basis.

  4. Jeff Songster says:

    Awesome news… Forget OIL… forget the Middle East and crazy religious disputes. Let them fight for themselves.

    1. Norway’s wealth is 90% based on oil.

  5. CopperRoad says:

    They can drive their EV’s to the their annual whale kills. Great job, Norway. One step into the future — two steps into the past.

  6. Volkswagen outsold Tesla.
    Renault-Nissan outsold Tesla.
    BMW outsold Tesla in Q4.
    Kia outimported Tesla in Q4.

    Tesla lost 6.6 percent points market share.

    Norwegians don’t get fooled by the range fear terror propaganda and prefer to buy cars without useless waste range and SuperWAITchargers.

    1. mr. M says:

      Or they like cheaper cars. Or less than 10% are rich. Or they needed a hatchback. Or they liked the Golf from the beginning (best selling car for years).

    2. alex says:

      Tesla outsold every single model in the same price range. Comparing 100K car sales to subcompacts numbers is nonsense.

  7. Nix says:

    We are being buried by smarter Norwegian leaders…

    1. PVH says:

      …perhaps smarter but for sure richer. Huge wealth based on crude oil production. Norway is however having a more difficult time now with oil prices plunging. It is as much a “real economy” (I mean diversified by that) as say, Quatar.

      1. BraveLilToaster says:

        I guess you can call it a difficult time, when they’ve got what, 100 billion Euros in the bank explicitly for waiting out periods in the oil market just like this? Or more accurately, their sovereign fund is for the day they can’t get any more out of the ground. But they certainly have enough banked for times like this too.

        There’s something to be said about saving for a rainy day.

      2. Sondre says:

        Well actually not so difficult as it could have been. During the good times we put the oil income “in the bank” and used the interest. Now it is a lot less money to put in the bank, but still an interest to use.
        But the currency have dived, so the Teslas has become more expensive. But nevermind, we was over peak oil anyway and soon Model3 and other 200miles car is on the marked 🙂

        1. GSP says:

          +1

          Keep up the good work! Norway is showing the world what is possible.

          GSP

        2. PVH says:

          All this is good but such wealth can become a curse in the long run. I see here in Luxembourg where I have been living for the last 20 years. Most of the local economy (financial services) is ran not by Luxembourg nationals (except some very wealhy law firm partners) but by hard working, highly skilled foreigners. Where do you find most Luxembourg nationals ? In soft, comfortable overpaid/underqualified civil servant jobs. After a few generations like this it gets very difficult to make any use of the younger generations. You have to keep very good care of your older generation of Norvegians so they can transmit to the younger ones what made Norway once upon a time.

  8. alex says:

    Norway can be an excellent example and average market share of 22.3% for plug-ins within new cars is amazing. However, I can’t help thinking that despite all those incentives in place in Norway 77.7% are still ICE cars.

    Oil addiction is hard to beat indeed.

    1. Mikael says:

      That is rather a question of not enough plug-in models being available and not in the different range and price spektras to fit all buyers.

      1. Volkswagen Golf 16 388 10,9
      2. Toyota Auris 4 890 3,2
      3. Skoda Octavia 4 280 2,8
      4. Toyota Yaris 4 214 2,8
      5. Tesla Model S 4 039 2,7
      6. Mitsubishi Outlander 3 955 2,6
      7. Toyota Rav4 3 755 2,5
      8. Volkswagen Passat 3 207 2,1
      9. Nissan Leaf 3 189 2,1
      10. Mazda CX-5 3 168 2,1
      11. Volvo V70 2 814 1,9
      12. Nissan Qashqai 2 808 1,9
      13. Audi A3 2 776 1,8
      14. Ford Mondeo 2 549 1,7
      15. BMW i3 / i3 PHEV 2 403 1,6
      16. Volvo XC60 2 231 1,5
      17. Volkswagen up! 2 039 1,4
      18. Ford Focus 2 012 1,3
      19. Volvo V60 1 895 1,3
      20. Mercedes B-klasse 1 883 1,2

      If you look at the most sold models the Auris (2), Octavia (3), Yaris (4), RAV 4 (7), CX-5 (10), V70 (11), Qashqai (12), Mondeo (14) and the XC60 (16) are not offered as plug-ins.

      The V70 will come next year in a plug-in version. The XC60 within two years. The Qashqai and Mondeo should be here in that time too.

      But what’s really needed is for Toyota to get in the game and for the 300 km BEVs to hit the market.

      Just look at what happened with the Golf sales. It is and has been the best selling model in Norway for ages. But when the e-Golf and GTE was offered it went from 0% plug-in to ~65% plug-in of total Golf sales.

      There has also been a 50% increase year on year so hopefully in 2016 there will be 33% (or more) plugins sold in Norway.