Nissan to Now Focus on East Coast of US as Automaker Looks to Drive Up LEAF Sales

4 years ago by Eric Loveday 14

I'm Heading East

I’m Heading East

It’s no joke that Nissan intends to push up LEAF sales in the US.

Goodbye West Coast...Welcome East Coast

Goodbye West Coast…Welcome East Coast

In recent months, sales of the LEAF averaged a roughly 2,000 units.  Nissan expects that figure to rise soon.

Where will the additional sales come from?

How about the East Coast region?

Nissan spokesperson Brendan Jones says that the LEAF has sold well in “sustainable markets” out West and adds that Atlanta is seeing a serious uptick in LEAF sales, but the focus for Nissan now is on the East Coast.

Quoting Jones:

“Infrastructure on the East Coast tends to play more of a role.  Our plans focus on the east coast to drive that sales equation moving into fiscal year ’14.”

This statement by Jones came shortly after NRG announced it would install 30 DC quick chargers in and around the Washington, D.C. area, so that’s the tie to infrastructure that Jones is making here.

Lastly, Jones adds that LEAF sales are picking up in Virginia, too.  Again, probably due to more public chargers popping up in the state.

Source: LA Times

Tags: , , , , , ,

14 responses to "Nissan to Now Focus on East Coast of US as Automaker Looks to Drive Up LEAF Sales"

  1. Josh says:

    Tesla is finding meaningful demand in Florida. I am surprised Nissan hasn’t targeted the state more. It seems like the long skinny state would make it easier to deploy DCQC infrastructure.

    1. Nelson says:

      Could a Tesla overheat like ICE cars? Florida heat always killed my cousins cars in Florida.

      NPNS!
      Volt#671

  2. vdiv says:

    eVgo seems to have in my view a very convoluted and expensive for the occasional use subscription charging plans:

    http://www.evgonetwork.com/charging-plans/

    While there is no such thing as free lunch this is not helping them nor Nissan to sell more LEAFs.

    1. David Murray says:

      I signed up for the $5 per month plan. it gives me virtually unlimited access to their L2 stations and the ability to use the DCFC stations in a pinch if I don’t mind paying $30 per use. Which, when you think about it, really isn’t that bad of a deal if you only use the DCFC stations once or twice per year. Its still less than a tank of gasoline.

      There’s a lot of eVgo stations in my area, many of them next to retail locations that I often use anyway, And since it doesn’t cost me any extra to use the L2 stations, I always plug in when I’m around one of them. Their stations are always designed to accommodate 2 vehicles, one using DCFC and the other using L2. So if somebody comes by needing to use the DCFC there is still room for them.

      1. Brian says:

        $30 per use? Holy cow! Yes, that’s more than I pay for a tank of gasoline (I drive a Honda Insight, with a 9-gallon tank), but said tank gets me 400 miles whereas a QC only gets me 50. What a horrible setup!

      2. vdiv says:

        Considering that it costs about $30/month in electricity to charge an EV at home, that in addition to eVgo stations there are other charging networks requiring payment, and that there are many public free charging stations (or cost included as some other service or business patronage) then the few and far in-between eVgo stations with their subscription model currently do not make sense.

        eVgo installed one very expensive CHAdeMO and only one L2 AC charging spot at a shopping mall nearby. Lots of people go to the mall so having just two charging spots is not sufficient. Moreover people usually spend a lot of time at the mall to eat, shop, catch a movie, etc. Having to move a car charged at the CHAdeMO spot just after 30 minutes is not practical (a highway rest area would be a different story). Last but not least eVgo in their attempt to advertise the service installed the charging stations (with a giant, lit, and security camera equipped tree-like canopy) in the most congested part of the mall meaning that the charging spots are going to be ICED more often than none.

        What should have eVgo done? Instead of the CHAdeMO station they could have installed many more L2 stations in a place still visible, but further out and allow a pay-per-use/prepaid mechanism with RFID credit cards, NFC or online activation.

        With ChargePoint, SemaConnect, Blink, WattStation, standalone L2 stations, and of course home charging if available eVgo will have a hard time winning a market share.

  3. Josh says:

    @vdiv

    I have used eVgo for 2 years now and I have to say it is a great value for me. They maintain their stations very well (compared to Blink and ChargePoint in my experience) and there is always help a phone call away if there is an issue. Driving a LEAF, I need to be certain the charger is going to work when I get there, it is hard to put a price on that.

    I use the stations 2 – 3 times per week, so the monthly fee is reasonable. Everyone’s situation is different, that is why we need choices in charging types and business models.

    1. GeorgeS says:

      Seems like 5$/mo for unlimited L2 chging is a good deal to me. Seems like some of these chging station chg that much for one charge.

    2. David Murray says:

      I agree – eVgo stations have always worked for me. Plus I’ve never seen one ICE’d before because they put them in good locations and put proper signage, etc. We have dozens of eVgo stations in Dallas/Ft.Worth area you can always depend on one working when you are planning your route. Blink stations on the other hand.. They are either ICE’d or malfunctioning, or both.

  4. GeorgeS says:

    Nice to see that Nissan actually has a marketing plan.

    I forget, what’s GMs Volt marketing plan???

    Oh that’s right they don’t have one.

    1. taser54 says:

      The Volt sells itself.

      1. Anthony says:

        The Model S sells itself. The Volt? GM still cant quite figure out how to explain it to people…

  5. Mark H says:

    If you love EVs, you gotta love it. GM throwing down the gauntlet with the 8 year 100,000 voltaic warranty, Tesla building the ultimate EV and supercharger network, and Nissan going aggressive to push the industry forward on a global scale. Exciting times.

  6. Ryan says:

    What will be the next EV from Nissan? Truck, SUV, or performance?