Nissan Sells 100,000 LEAFs, Captures 48% Of Worldwide Market To Date

9 months ago by Jay Cole 38

They Are Everywhere!  Nissan Sells 100,000 LEAFs Worldwide

They Are Everywhere! Nissan Sells 100,000 LEAFs Worldwide

 

Nissan Says Amy Eichenberger of Charlottesville, Va., is the 99,999 LEAF Owner (which seems like kind of a downer to not be Ms. 100K)

Nissan Says Amy Eichenberger of Charlottesville, Va., is the 99,999 LEAF Owner (which seems like kind of a downer to not be Ms. 100K)

This past weekend Nissan announced that after just more than 3 years on the market, the LEAF had reached the 100,000 vehicles sold level.

More impressive still is that InsideEVs calculated Nissan had only sold about 88,000 through the end of November, and the company themselves shortly thereafter announced reaching the 92,000 LEAF sold mark in early December - meaning the company has sold about 12,000 copies in the past two months worldwide.

Overall, Nissan has captured 48% of pure electric sales worldwide since 2010 according to the company.

Naturally as this is a major milestone (the first all electric car to reach the six figure sales level), so Nissan has a cute way of celebrating – by doing a featurette on the 99,999th customer (that press release below)

This Special 100,000th LEAF Sold In The UK Has 50,000 2p and 50,000 Two Cent Euro Coins On It!

This Special 100,000th LEAF Sold In The UK Has 50,000 2p and 50,000 Two Cent Euro Coins On It!

 

So why talk about #99,999 and not the magic 100,000?

As mentioned above this is a pretty big milestone for Nissan;  look for the company to celebrate again with owner 100k internationally shortly…which we will cover as well.

UPDATE:  Nissan has indeed released details on sale #100,000 in the UK to a local dentist.  Check out the special edition LEAF covered with 100,000 coins in that story.

Nissan press release on customer 99,999:

NASHVILLE, Tenn. – Amy Eichenberger of Charlottesville, Va., became the 99,999th global Nissan LEAF customer when she purchased her 100 percent electric vehicle (EV) at Colonial Nissan.

Amy, a 47-year-old mother of two, wasn’t even in the market for a new car. Then she spotted a University of Virginia colleague’s Nissan LEAF and decided she wanted to know more about the “modern-looking, futuristic and progressive” car.

“As an architect, the style first got my attention, and I loved the concept of zero emissions,” Amy said. Amy is a project manager overseeing major capital investments for the University of Virginia in Charlottesville.

Nissan LEAF was the first car Amy test drove, and she loved the zip it had. A Mercedes driver for 10 years, Amy describes herself as “picky.” Quality, safety, a “glide ride” and reliability were at the top of Amy’s auto shopping list criteria.

She said she had a few initial reservations—primarily around range—so she tested out some gasoline and diesel competitors as well. “I’d been told once I drove a Mercedes I’d never drive anything else again. I don’t need fancy, but I do appreciate the solid feel and craftsmanship of a luxury vehicle, and I get that in the LEAF,” Amy said.

“The general fuel economy out there is unimpressive and many of them felt tin-canny. I didn’t even want to look at anything in the 20 MPG range. I considered the VW Jetta TDI, Toyota Prius, Honda CRV and a couple of Subaru wagons, and I always came back to the Nissan LEAF. Everything else seemed stuck in the past,” Amy explained. 

Amy ultimately chose a LEAF S in Glacier White. Her commute is about 10 miles to the university each day and most of her errand-running is around the city—well under the LEAF’s estimated range of 84 miles on a full charge. 

“I have friends I like to visit in Richmond, which I can do in the LEAF with some planning, and in DC, which I’ll do in my son’s or boyfriend’s car. LEAF will meet my needs 98 percent of the time, and I didn’t want to let a little range anxiety prevent me from missing out on what I consider a much more progressive and forward-thinking vehicle than any of the alternatives.”

Chris Crowley, the dedicated EV salesperson for Colonial Nissan, sold Amy her LEAF. He explained that LEAF buyers are not typical walk-ins. “LEAF buyers generally come in well educated about the vehicle, looking for even more information and wanting to see how it feels and drives. We spend a lot of time talking about driving habits to make sure it meets their needs and reviewing how very much it’s like any other vehicle in its capabilities with the added benefit of no fuel bill. Folks like to be green, but you can talk to their pocket books as well,” Chris said.

Chris has been with Colonial Nissan for two years and has been the lead EV person for most of that time. He’s sold nine LEAFs total with three of those coming in the past three weeks. “LEAF sales have picked up because once we were selling to engineers who were fans of the car and knew exactly how it worked. Now we’re selling to a much broader audience, and I think we’ve benefitted from a few folks who resolved to be greener in the new year.”

Nissan LEAF launched in the United States in December 2010. The United States accounts for nearly half of the sales worldwide. The pace of LEAF sales has continued to accelerate. In 2013, Nissan sold 22,610 of the electric vehicles in the United States, more than twice as many as in 2012 and more than 2012 and 2011 Leaf sales combined.

Nissan LEAF traditionally has performed well on the West Coast with notable markets such as San Francisco, Los Angeles and Seattle, but now interest has expanded across the country. New hot markets have emerged such as Atlanta, which has been the No. 1 LEAF market for the past five months.

“With LEAF, we see a high level of organic growth and viral sales where LEAF owners become our best evangelists and salespeople. With electric vehicles, many folks presume a 100 percent electric vehicle won’t meet their needs until they chat with a neighbor, co-worker or family friend who loves their LEAF and explain its practicality, and then it goes on their consideration list,” said Erik Gottfried, Nissan’s director of EV Sales and Marketing. “In fact, we’re seeing similar results with the geographic dispersion of sales. With sales high in Atlanta, we now see other Georgia markets such as Macon and Columbus picking up significant momentum, similar to Eugene, Ore., following on the success of Portland.”

Nissan LEAF is best-selling EV in history with 48 percent market share of the electric vehicle market globally. As of November 2013, Nissan LEAF drivers have completed an estimated 1 billion zero-emission kilometers, resulting in approximately 165 million kilograms of CO2 saved.

Nissan LEAF offers powerful acceleration, quiet operation, energy efficiency and low cost of maintenance. Nissan has extended the standard warranty for the battery-power holding capacity with its own additional warranty for customer satisfaction and assurance.

After leading the era of electrification in passenger vehicles with the LEAF, in 2014 Nissan will become the first to bring a mass-market all-electric light commercial vehicle to market. The e-NV200 will go on sale in Europe and Japan bringing the benefits of quiet, cost-efficient, zero-emissions mobility to businesses.

In June 2014, Nissan will participate in the 24 Hours of Le Mans with the NISSAN ZEOD RC and aims to set a record for the fastest all-electric, zero-emissions lap of the circuit. Nissan is committed to using the EV platform to break new ground in both the commercial-vehicle and motorsports arenas.

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38 responses to "Nissan Sells 100,000 LEAFs, Captures 48% Of Worldwide Market To Date"

  1. Suprise Cat says:

    Simply the best car of the world!

  2. Jouni Valkonen says:

    Three times more expensive Tesla Model S has sold 25 kilocars in 1½ years. It is just a matter of time when Tesla surpasses Nissan first in dollar sales an later in cars sold.

    1. Spec9 says:

      Maybe . . . maybe not. Tesla may run out of wealthy buyers. And Nissan may start to offer more body styles and/or cars with bigger batteries thus increasing sales.

      1. IDK says:

        If the Tesla Model E comes out at $35k and 200 mile range…many Nissan Leaf owners will switch along with a good number of Chevy Volt drivers. Then add in all the other people waiting for the Model E. It will be huge.

        1. Sm says:

          Tesla Model E is not exists yet , and do not have any 200 non existing range . When it comes we will talk.

          1. Assaf says:

            Hey, even the CEOs of Nissan and Tesla say it’s a win-win. So why tussle it out here?

            The rising EV tide *does* lift both of these boats. And hopefully many others as well.

            1. Al says:

              Here…Here!!! : )

    2. scott moore says:

      what the hell are you smoking?

    3. Tom A. says:

      Since Nissan started in the mass-market segment, this is not likely…not until the Model E comes out with an after-incentives price of $35k. Then that might change things because the range will be more than twice that of the current leaf.

  3. ydnas7 says:

    A good milestone for Nissan and EVs, next stop 200,000 worldwide will be much sooner

    Both LEAF and Tesla S/X are scaling well, both should double in about the same time.

  4. David Murray says:

    I’m glad Nissan has had this much success with the Leaf, after a somewhat shaky start. I really hope they have some other EVs in development and also some plug-in hybrids. I honestly believe the PHEV is where the market is going to be for the next 10 to 20 years for electrified cars.

    1. Spec9 says:

      I think they had a great start. But then the raised the price a few thousand bucks for the second year and the sales dropped. But after they slashed $6K off the new base-model, sales picked back up.

  5. Spec9 says:

    That’s great, Nissan . . . now give us another body style to choose from.

    1. Tom A. says:

      absolutely!…along with a liquid-cooled/heated pack…

  6. ggpa says:

    This is a great achievement.

    2014 will be enlightening, because
    - the early leases will run out and it will be interesting to see what the early adopters do next.
    - the used 2011 Leafs will create a sizable used EV market and make EVs available to people who could not afford them before

    1. sven says:

      Would the monthly payment from buying a used three-year-old Leaf be more or less than the monthly payment from leasing a new Leaf? It’ll be interesting to see what used Leafs off lease will be selling for.

  7. Ocean Railroader says:

    What this is really shows is if they put in a DC Fast Charging Network of chargers in Virginia along Interstates 64 and Interstate 95 along with several other main routes in the state EV’s could do really well.

    What to me was the high light of the story was the guy said he sold nine Nissan Leafs in three years with three of those being sold in the last two to three weeks. If this is really happening it means the Nissan Leaf has it the saturation point at which large groups of people are familiar with it and trust driving it. This means that Nissan better start looking at raising car production to 4000 to 5000 cars a month now.

  8. scott moore says:

    Nissan is the real deal, and they don’t get enough credit for it. There are three leaves, including de moi, in my block. One is brand new. I don’t pay that much attention to leaves anymore unless they bear dealer plates. There are too many of them. Watching the dealer plates tells me the general rate of sales pick up.

    The other day we were headed out of the target, and we realized that we were headed to the wrong leaf. It was one row over, another black leaf.

    One of the companies I visited here, Cisco Systems in San Jose, had a lineup of about 12 charging stations at one building. All full, all leaves except for one Tesla.

    Another interesting effect that I have noticed is that I often find a leaf parked next to me when I come out of a store. Apparently leaves like to flock. I guess where the hell are you going to run into another leaf owner? A gas station???

    1. ModernMarvelFan says:

      That is b/c LEAF leasing deal is 1/3 FREE in CA….

      Out of that 11 LEAF, how many of them are bought vs. Leased?

      I am willing to bet that 90% of them are leased.

      1. Tom A. says:

        That could be – the economics on the used market will continue to be interesting to follow…it doesn’t look good so far…not without a battery warranty included…

  9. abhishekifmr says:

    For me it means 100,000 less ICE vehicles on the road worldwide.. Simply amazing. Keep going and 1 request launch in India as well :-)

  10. leaf owner says:

    I’ve had my leaf for 6 weeks now — love it! Can’t wait to see what’s available in 3 years when my lease is up!!

  11. Old Billygoat says:

    I had my heart set on an i3, but after finding out that the nearest dealer getting i3’s will be 2233 kilometers [in Toronto] away I’ve decided to look closer at the Leaf. I could push for the $50000 i3, but not $100 000+ for a Tesla.

    1. Tom A. says:

      Yep, the Model S is price-competitive within its segment of full-size luxury sedans. I can’t afford any luxury sedan, so the Model S was not an option for me by default.

  12. The Leaf is a solid car and a good value. True it does not have the range and power of the Tesla but it is much more affordable. Before you bash it test drive it.

    1. ModernMarvelFan says:

      I drove it 3 times… Still slow for my standard.

      0-60mph in 10 seconds is slower than a Prius.

      Don’t ever DARE to tell me that biggest LIE on the internet about LEAF doing 0-60mph in 7 seconds… It doesn’t happen….

      1. Tom A. says:

        Well, since everyone drag-races every day, I can see the problem…

        For most people, the max torque off the line will make the car feel fast, even if you can’t drag with it.

  13. Old Billygoat says:

    I am not bashing the Leaf, I’m seriously planning on buying one once the 2014’s are available in my area. I live in Winnipeg, Manitoba, Canada and there is only one 2013 for sale within 100+ miles.

  14. Nipomo says:

    I drive a Volt, but I’m happy the Leaf is doing well! I have 22,000 and about 20,000 is EV around 2,000 ICE

    The more EV options the better.

  15. Assaf says:

    Oh, great to see a fellow 1966-model Gen-X’er picked for the symbolic 99,999 Leaf! Greetings from someone who leased the 38k’th Leaf, give or take a few.

    Indeed, her story and mindset seem well-paired with my own (except I’ve never driven a Mercedes – no, our typical car has been some beat-up low-brand used one, unless someone bought it for us :) ).

    Another well-chosen demonstration that EVs are becoming mainstream.

  16. shawn marshall says:

    Remember when “experts” insisted BEVs would not have a place in the market? Only EREVs or some such. Kudos to Carlos for raking in the Leaves? Even with no battery improvements the EV market seems to be getting a foothold.

    Ah so much for blogo$hiting experts, opinions are like anal apertures, every bozo has one and most of them are $hitey.
    Hurrah for the Leaf. Wish the wife would let me get one but she won’t allow three cars for the two of us.

    1. Tom A. says:

      Trade one in…

  17. vdiv says:

    Congratulations to Nissan and all LEAF drivers that made it happen!

    They are just getting started, too. :)

  18. Future EV Driver says:

    Nothing too special here. Carlos had a plan 3 years ago of where Nissan would be heading and he’s executing it brilliantly.!!!

    Now lets get the new models (SUV & Van) announced!!

  19. Gibber says:

    Congrats Nissan. I love my 2013 SV model LEAF and cant wait for what comes next. My wish list would be the new Rogue with a 200 mile range.

  20. Dan Ringwald says:

    We just leased a new 2013 Nissan Leaf on 12-31-13. As you will see from my site at http://personalpowerproject.com/solar we are into the green thing here in Santa Barbara CA. We were not planning on jumping in right now but our son’s car bit the dust. We needed a plan and fast. He did not want the ball and chain of payments. We gave him his sisters Honda Civic, we gave her our Prius, and we leased the Leaf. We were spending about $200 a month on gas between the Prius and Honda. Once we realized our lease payment would be about $200 a month and the Leaf will be charged with our solar we made the jump, knowing we have a Prius as a long rage backup if needed. We live up in the mountains and only need to charge the Leaf every other day. Charging up to 80% lets the Leaf charge to almost 100% heading down the mountain every day. With 220v in our garage it takes 2.5 hours to fully charge. With state and federal rebates the car went from about $30,000 to $20,000 and we have a $2,500 state rebate in the mail heading our way. It’s a great car and feels like a no-brainer decision now. In three years it could be another Leaf or a Tesla. Thank God old cars die and force us into something new!

    1. Tom A. says:

      I had to laugh (with appreciation, not derision) at the logistics of living in a high elevation with an EV…complete the charge on the road!

      The closest experience I had like that would be taking my hybrid to the mountains (Appalachian mountains…only about 2.5k or 3k ft increase in elevation). On the way home, coming down off the mountain, I was glad for the regen so that my brakes got a break…but then about halfway down, the battery no longer charged – it was full! I ended up using the brakes quite a bit anyway.

      At the time, I thought that, if I had an EV, or even a plug-in (having a higher capacity than my hybrid), I could have more charge (extending the range to get home) than what I started with!