Nissan LEAF Scores Highest Weekly Shopping Growth In US; BMW i3 Leads Interest In New Models

4 years ago by Jay Cole 8

Nissan LEAF Is Tracking In The Right Direction For September Sales

Nissan LEAF Is Tracking In The Right Direction For September Sales

Shopping activity in the 2013 Nissan LEAF has increased by 120.3% this week according to KBB’s most recent “Hot Car Report.”  That mark is the best of any production car – electric or otherwise.

Interest Continues To Also Grow In The BMW i3 Which Hits US Shores In Q2 of 2014

Interest Continues To Also Grow In The BMW i3 Which Hits US Shores In Q2 of 2014

Given the electric Nissan’s recent trend of continuing market improvement, and recent introduction of a certified used car program on the LEAF, it is not all that surprising a result.

However, finding the C-Max Energi in 3rd place, clocking a 26% gain is surprising.  Perhaps this will be the month that the extended range Ford leaves the 500-600 vehicle sold level; and returns to the 4-digit glory it experienced at the end of 2012.

Also of interest, the BMW i3 which has recently garnered a lot of press via the IAA (Frankfurt Autoshow), took first place – up 28.3% – for activity growth in the “Intro and Redesigned Models” category; which could be taken as a sign of validation from anxious US consumers to own BMW’s first production EV.

KBB Hot Car Report

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8 responses to "Nissan LEAF Scores Highest Weekly Shopping Growth In US; BMW i3 Leads Interest In New Models"

  1. David Murray says:

    While this is great news, it is important to understand “activity growth” vs. plain activity. Still, good to know that interest is growing in the Leaf and C-Max Energi models. I bet if GM had some good commercials like Nissan does, they’d be on this list with the Volt too.

    1. kdawg says:

      Also need to realize this is a “weekly” stat. So not saying a whole lot. Hey KBB, how about an hourly stat w/a trending chart.. LOL 🙂

  2. GeorgeS says:

    Jay,
    I went to the KBB report but couldn’t find out what data they use to detrmine shopping growth.

    Do you know?

    1. Jay Cole says:

      I made the same effort George and came up empty. KBB is a fairly large/diverse organization so I imagine it has some basis in fact, lol. But you never know it may just be a analytical run of their search traffic.

      Still, I thought it was interesting enough to share with the wider community – we’ll see how it goes at month end, although Nissan basically has only what it makes to see in any given month at this point.

    2. Assaf says:

      I don’t, but if Nissan does *not* score a new sales record in September (August after all was their best month ever) – then this metric is pretty much useless.

  3. Dan Frederiksen says:

    What does ‘shopping’ mean?

  4. Bloggin says:

    Unfortunately the only reason the Leaf had a spike with the KBB report is because of Leaf owners checking online for the $2500+ loss in residual value fleshing out, and trying to figure out what will happen when their current lease is up.

  5. Spec says:

    No only is the Leaf EV a big gainer but the big losers, the Audi & Lexus, probably lost sales due to the Tesla Model S.