Nissan LEAF Sales Strong In US For May, Despite Next Gen Debuting In 3 Months
Get ready for some more deals!
Rather than have a slow and orderly wind-down of current generation sales, Nissan continued to overbuild and discount its first generation model to market demand right into the company’s Summer shutdown in Smyrna, TN.
For May, Nissan sold 1,392 LEAFs, a strong 42% gain over the 979 sold a a year ago.
The results gives Nissan 5,742 sales so far in 2017. That figure represents a sturdy 22% gain from 2016 when 4,697 were moved.
Interestingly, the ancient LEAF and brand-new Chevrolet Bolt EV (which is also seeing some $3k+ discounting in May) are near neck-and-neck for YTD sales – with Chevy holding a 208 unit lead (5,950 sold).
And while the new Nissan LEAF is scheduled to make its full debut at a special event in Tokyo on September 6th, Nissan “dialed production up to 11” (relative to the pool of would-be 1st gen LEAF owners) at the company’s Smyrna, Tennessee plant in order to get the most out of the final days of assembly.
In order to move these more than ample, end-of-line LEAFs (some ~3,500 and counting in stock atm) the company has done what one might expect…break out the red pen and mark them down.
For example, in Oklahoma, one can pick up a new 2017 LEAF for $13,180 after incentives and rebates!
Where will sales go from now until this Fall? Apparently with pricing being no object, and some built inventory depth, gains will continue to be sussed out.
We should note that we have learned the 2018 model year LEAF’s order bank opens in mid July, with an expected delivery date of December.
However, the real question still is: What will the 2018 LEAF package offer? And what will 2nd generation sales look like?