Nissan LEAF, IDS Concept, Auto Drive Ad Spots Are More Entertaining, Educational From Japan – videos

2 years ago by Jay Cole 21


The title pretty much says it all.

Nissan "Shows It" In Japan ... with "It" being an exciting electric future

Nissan “Shows It” In Japan … with “It” being an exciting electric future

The Nissan electric brand is a virtual rockstar in Japanese ad spots.

Whether that be promoting out new, soon-to-be-released autopilot (or as Nissan refers to it – Piloted Drive 1.0, video above), or the new sportier trim/performance and colors for the 2016 LEAF (available only in Japan), or the 60 kWh IDS all-electric concept.

It is like there is there is an exciting Nissan brand energy for the plug-in at home in Japan that is infectious, but a toned-down, reserved, vanilla flavor version for the rest of the world.

Our wish?   A lot more domestic attitude exported abroad in the future.

Video (below): Nissan 60 kWh IDS Concept promo (basically the next generation LEAF mildly disguised)

Video (below): Nissan LEAF in new Japan-only Aero trim

Video (below): English dub of Japanese-made full length IDS Concept trailer

Videos (below): Meanwhile in the US and Europe, we get this.  Not bad, but just not quite the same excitement either


Hat tip to Adrian!

Tags: , , , , ,

21 responses to "Nissan LEAF, IDS Concept, Auto Drive Ad Spots Are More Entertaining, Educational From Japan – videos"

  1. David Murray says:

    Am I the only one that finds it odd that a Japanese commercial features a Caucasian woman?

      1. philip d says:

        When I was there for a summer Sly Stallone was plastered everywhere on billboards selling gift hams.

    1. abc123 says:

      I guess you find it odd for north american commercials to feature asian women? (which happens a lot if you keep your eyes open).

      1. David Murray says:

        Yes, it does.. but We’re the mixing pot here in North America with all kinds of ethnicities living together. I got the impression that in Japan, most everybody living there was of Japanese decent… Granted, I’ve never been there.

      2. BraveLilToaster says:

        I live in Vancouver, so I’d find it odd if they *weren’t* in ads.

        The Japanese, while they reallyreally like their American media, are also of the mind that nobody should be Japanese except the Japanese. Just try getting citizenship there sometime.

  2. kdawg says:

    Regarding the sonar, what happens when the road are filled with cars using sonar? Won’t all of the sonar signals interfere with each other?

    1. David Murray says:

      I have wondered this as well.

    2. Anon says:

      Good question. Apparently the Falcon Wing doors were designed / programmed to recognise other Model X’s parked next to each other, so they could work out between them, how best to open. That would indicate multiple ultrasound sensors can and do interfere with each other.

    3. What? says:

      It’s like the idea of a flying car to get away from traffic. It only works when there is one on the road. If everyone had a flying car imagine what it would be like if they all tried to get away from traffic at the same time. They would all probably crash and come down in a ball of flames.

      1. Anon says:

        No, it only works when you’re using AI to control swarm / flight path behavior. Think of Tesla’s Autopilot, but with an additional axis to work with.

        There is no reason to believe that flying cars will allow humans to pilot them in congested airspace in the near future.

        The idea is to prevent tragic accidents– not set private flying commuter transport up for immediate failure.

    4. Kind of like WiFi … how does a building full of devices not interfere with each other when all are communicating at the same time?

      Hint: Engineers have done their homework. 😉 Also note sonar is a series of pulses of a certain frequency and pattern. For interference both frequencies and the pulse patterns would need to overlap and be directed at each other.
      eg: by now I’m pretty sure two Model S’s, or Google Cars have passed each other going opposite directions using Auto Pilot. (no reports of confusion as they passed each other .

      1. kdawg says:

        Wifi & sonar are not analogous.

        I use sonar sensors in some of my designs and 2 sensors will cross-talk. Same goes for the infrared optical sensors.

        Even if one car company uses some kind of pulse width modulation for their sonar, do they get to claim that pattern for themselves, or do they have to patent it? And would 2 cars from the same manufacturer be set up w/the same modulation? How many different modulations can feasibly be implemented? There are only so many frequencies and modulations.

  3. Anon says:

    Just sooo happy Nissan is dropping the bulging torpedo pods for headlights. 🙂

    1. Scott says:

      Agreed. They don’t do enough to bend airflow around the mirrors after about 50 mph anyway. I’ve brought the mirrors in at a solid 60 degree angle and noticed a huge sound and likely drag reduction. The bug eyes just don’t cut it, so why bother?
      Totally dig the idea of hood cowls bending air if we must have giant ears hanging off the pillars anyway.

  4. Jeff D says:

    I’m hoping that the van in the together we ride video is a thinly veiled eNV200 to go with the thinly veiled Leaf / IDS concept.

  5. abc123 says:

    will this self driving work in the rain and fog where even a human driver would have a hard time seeing the lane markers?

    1. jelloslug says:

      Eventually.

    2. ffbj says:

      Yes, at least for the lane markers when they go to radioactive paint, and install the mini
      geiger-counters under the cars.

  6. ffbj says:

    These fantasy car commercials really get me as they drive around with virtually no traffic. Now that really is a fantasy.

  7. Moshe says:

    I love my Leaf. The best car I have ever driven! Here are my videos about the car. https://www.youtube.com/channel/UCaFJV34giQ7jkYf34WlSkog/videos