Nissan LEAF Does Everything A Gas Car Can Do Except For… – Video

3 years ago by Eric Loveday 23

Turns Out LEAF Is Different From A Gas Car

Turns Out LEAF Is Different From A Gas Car

“Watch as the Nissan LEAF does everything a gas car can do. Well, actually there’s one thing it can’t do. See how the LEAF compares. #GoGasFree”

States Nissan.

Truthfully, there might be a few things that the LEAF can’t do that a gas car can (long road trips?), but Nissan highlights the most obvious in this clever video.

We enjoy the level of promotion Nissan still gives its now-aging LEAF.  Some automakers (Chevrolet) have all but given up in the department of promoting electric cars through advertisements/commercials.  Not Nissan.

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23 responses to "Nissan LEAF Does Everything A Gas Car Can Do Except For… – Video"

  1. Brian says:

    I like these commercials. They are catchy. They get people to realize that electric cars are real and are well suited to our roads. The drawbacks of electric are best addressed one-on-one, with consideration for one’s driving patterns.

    As for ads, never advertise your weaknesses, only your strengths. This is more than marketing 101, it’s common sense!

    1. David Murray says:

      Agreed – Every time I get into an argument about EVs with regular people, they always bring up the range issue (as well as a bunch of other nonsensical made-up garbage that I have to correct them on) But when you have disruptive technology, there is almost always at least one thing that the old technology did better. And sometimes people get fixated on the thing they lose, rather than the thing(s) they gain.

      With DVD players, I remember people saying they’d never take off because you can’t record your TV shows onto them.

      With digital cameras, I remember people saying that they would never take off because you couldn’t get prints made.

      With LCD monitors, the gamers all complained about their refresh rates or their viewing angle. The artists complained about the contrast ratio.

      It turns out in the long run none of these things mattered as much as people thought. And some of those items eventually became entirely moot due to the continuing evolution of technology. For example, nobody cares anymore about recording their TV shows onto DVD. It isn’t even a consideration. And nobody cares whether or not you can get prints made from your digital camera (even though this is now possible and common)

      1. Stimpacker says:

        +1

        1. Assaf says:

          +2!

          Great examples!

          Here’s another one, related to my typewriter vs. PC+printer transition:

          As late as ca. 1990, affordable desktop printers could not match the printing quality of a plain old typewriter. But by that point, the PC+printer had already replaced typewriters as the default for producing documents, because of the countless other advantages.

      2. DaveMart says:

        ‘(as well as a bunch of other nonsensical made-up garbage that I have to correct them on)…
        And sometimes people get fixated on the thing they lose, rather than the thing(s) they gain.’

        Friends? 🙂

      3. Anon says:

        Clearly, you’ve never worked in production environments where color accuracy and a linear image production pipeline are critical for content creation…

        Those industry demands never went away– the hardware eventually improved to meet the need.

        1. David Murray says:

          And that’s fine.. But the point remains. A small group of people with a specific need will often bash a new technology because it doesn’t meet their need (yet) and therefor will assume it doesn’t meet anyone’s needs.

  2. vdiv says:

    “What if everything ran on gas?” revision 2 🙂

    Kudos to Nissan! I also see a lot more women LEAF drivers on the road which is very, very encouraging.

  3. Lad says:

    Note to author: EVs don’t age like ICE cars. We are still trying to apply old car policies to this completely different new era. EVs are more like laptop computers than fast wearing mechanical engines…so they will be treated differently. The only thing holding back a whole new set of policies is the limited mileage of EVs. When low-cost, high-density batteries are finally available; a used EVs with a fresh traction battery will be the best deal in town. Tesla gets this and is working toward used EVs retaining their value. Nissan is still in the dark ages of ICE policies and I question if they will ever get it.

    1. QCO says:

      Mechanically, yes. But to be fair everything that makes an old car look old still applies to an EV: Faded and peeling paint; Sun rotted interiors; Chipped and dented bumpers; Opaque headlight lenses; Scraped wheels; Salt rust……

    2. BravelilToaster says:

      I hope that Nissan *doesn’t* get the picture until I’ve replaced/upgraded the battery in my Leaf at least a couple of times. 😉

    3. BravelilToaster says:

      I hope that Nissan *doesn’t* get the picture until I’ve replaced/upgraded the battery in my Leaf at least a couple of times. 😉

      Of course, in some parts of the world, no car can last more than about 15 years without turning into a huge spot of rust in your driveway. So there’s that. But I don’t live there, so I don’t worry!

  4. CSS says:

    Excellent job showing having to stand there pumping gas VS. plugging in and walking away!!

    1. io says:

      Yes indeed! Along with the mandatory credit card swipe…

      I initially wondered why Nissan decided not to show the growing total$ on the pump also (or instead), but I think it’d distract from the main message: just drive it and have fun!

  5. Jouni Valkonen says:

    Nissan Leaf should have an AWD, because all electric AWD adds very little on cost but it adds greatly on value of car.

    I think that people are still too much inclined to see AWD as luxury item, but electric AWD is different.

    1. BravelilToaster says:

      Here’s the bad news of AWD:

      It kills your mileage. And that’s really bad in an EV.

  6. kdawg says:

    The best part was showing the girl running away after she plugged in. i.e. You don’t need to be present (or even conscious) while your car refuels.

    1. Jouni Valkonen says:

      Indeed. And even when driving longer distances, you can just plan your trip that you are having your lunch while on road. Typically it takes about 30 minutes to fast charge EV and it too takes about 30 minutes to order and eat lunch.

  7. Anthony says:

    If Nissan can keep battery costs down, and put some marketing muscle behind it, Leaf Gen 2 is going to sell like crazy.

  8. ModernMarvelFan says:

    It is a good ad.

    But LEAF can use some upgrades in the power, handling and braking department.

    Is it too much to ask the LEAF to match typical family sedan such as Accord in terms of acceleration (0-60mph) and handling?

    The interior and technology are true.

    Also, it needs a safety upgrade as well to match a typical midsize family sedan.

  9. iwatson says:

    I have become somewhat of an electric nut! It started when I got my Chevy Volt. I can commute to work and back almost all the time gas free! Last month I only used 3 gallons of gas, but wow did I hate using those 3 gallons. Then I talked my wife into a gently used Mitsubishi i-Miev. It’s all electric like the Nissan Leaf using absolutely no gas at all. With an even shorter range than the Leaf the i-Miev hasn’t sold in any volume, but who cares, my wife loves it! and it’s range (70-75 miles per charge) works fine for her. This weekend I took my electric love-affair to the nutty level. Bought an Ego electric lawn mower to replace our Murray gas powered mower. The Ego mower uses a lithium ion battery that runs for 45 minutes, then takes 30 minutes to recharge.

    1. Brian says:

      Welcome to the club 😉

      I started my electric journey with my boat. I bought an electric outboard. Not a wimpy trolling motor, mind you, a 4HP-equivolent outboard.

      Now I have an electric car, electric lawn mower and am looking to replace my hybrid with an extended-range electric, maybe Volt 2.0.

      Electric is addicting – once you get a taste of being gas-free, it’s hard to go back!

  10. Kubel says:

    Fine print:
    “Charger sold separately”

    O RLY?