Nissan Gains Momentum in Europe; Over 28,000 LEAFs Sold

3 years ago by Mark Kane 19

Nissan LEAF at 2014 Paris Motor Show

Nissan LEAF at the 2014 Paris Motor Show

Electric Nissans - e-NV200 & LEAF

Electric Nissans – e-NV200 & LEAF

Nissan announced that it is gaining momentum in Europe by raising production (in UK, Russia and Spain).

The ultimate goal is to become the top Asian brand in Europe by 2016. For now, Nissan holds 3.7% market share.

Electric cars are helping to raise the bar as LEAF (since 2013) is made in Sunderland, UK together with its batteries and this year the new e-NV200 was put into production Barcelona, Spain.

Nissan has sold more than 135,000 LEAFs worldwide. In Europe, the figure is just over 28,000 (excluding most results for September).

“Global sales of electric vehicles have accelerated in 2014, with the Nissan LEAF leading the charge as the world’s best-selling electric car ever. To date, more than 135,000 examples of the multi award-winning EV have been sold worldwide, with Europe accounting for more than 28,000 of that total. LEAF drivers are satisfied drivers – with a 95 percent customer satisfaction rate being the highest in the Nissan line-up.

And customer interest in the LEAF continues to rise, as concern about air quality in our cities increases and as quick charge networks continue to expand, making electric cars an even more attractive option.

Earlier this year, for example, dangerous levels of pollution caused by vehicle exhaust led to the authorities in Paris restricting private vehicle access to the city centre with an exception made for electric vehicles, while in London free access to the centre is now given to zero and ultra low emission vehicles only.

Without doubt EV sales will be further boosted by the recent arrival of the Nissan e-NV200 van, which is built in Spain for the global market and designed to bring affordability and efficiency to businesses large and small.

Based on the award-winning NV200 compact van, e-NV200 uses proven technology from Nissan LEAF to create an exceptional zero-emission vehicle that is perfect for the inner city by losing none of the capability of NV200 but gaining access to environmentally sensitive areas.

A number of significant fleet deals have already been secured for e-NV200, including contracts with British Gas, telecommunications provider Orange, and DHL Italy, while zero-emission taxi versions are being engineered to suit the specific demands of different markets.

With electric vehicles helping modernise today’s businesses, the next chapter in the electric vehicle story has truly begun.”

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19 responses to "Nissan Gains Momentum in Europe; Over 28,000 LEAFs Sold"

  1. See Through says:

    Great story from Leaf. Way to go.

    1. See Through says:

      Oops! I meant ‘Great story from Nissan’.

  2. DaveMart says:

    Apparently there is an £8,000 incentive offered to Nissan employees in the North East where the Nissan factory is based to buy a Leaf, in addition to the UK Govt £5,000 subsidy.

    No wonder they are selling.
    (see UK sales thread)

    1. drpawansharma says:

      Yes. I am sure nissan sold 800 copies of leaf to its own employees in september.

      1. DaveMart says:

        Fair enough.

        When there is heavy discounting in one business area, it is often paralleled in others however.

        In the UK the fleet market is big, so it seems perfectly possible that there is heavy discounting there too to move the metal.

        I don’t know, so I brought the subject up, in case anyone does.

        Obviously any comment whatsoever which in any way questions the ever onward and upward meme is unacceptable, however.

        1. DaveMart says:

          And actually for a brief moment I was hopeful that perhaps Nissan were having a clear out to make way for the 150 mile Leaf’s release, but that is clearly not yet the case.

    2. Cavaron says:

      Isn’t that what Henry Ford did with the Model T and his workers at first? You have anything to say about Henry Fords success?

    3. Chris O says:

      What sort of incentive will Toyota have to give to its employees to entice them to buy its hydrogen sedan which is basically a $60-70K Prius competitor?

      1. DaveMart says:

        Your obsession is poking out again, Chris.

        The subject of the thread is the ‘Nissan Leaf’ in case you missed it.

        1. Chris O says:

          ….no this is about your obsession that hydrogen is the future which of course has to be supported by continual suggestions that BEVs are going nowhere.

          1. Chris O says:

            …as for you dodging my question, it still stands:

            What sort of incentive will Toyota have to give to its employees to entice them to buy its hydrogen sedan which is basically a $60-70K Prius competitor?

            1. DaveMart says:

              I’ll be happy to discuss hydrogen and fuel cells on an appropriate thread, and have in fact already posted links to early adopters for them.

              However I will not be party to your diverting this thread to your agenda, and suggest that you cease to bang on endlessly messing up the utility of the forum.

              Stick to the topic, or thereabouts, instead of attempting to badger other posters.

    4. Phr3d says:

      see original article – employees get £500 for -referring- a friend/someone to the £8000 discount.

  3. QCO says:

    The van is good, but now that the Leaf has taken off, it would be nice to see their electric drivetrain show up in some more interesting vehicles rather than just transportation appliances.

    Understandable for the first generation, but hopefully the second generation platform will underpin some additional vehicle styles.

    1. Chris O says:

      Yes, Leaf looks like a transportation appliance which is not understandable but really rather unforgivable.

      As a first gen vehicle it should have had the sort of appeal that captures people’s imagination rather than reinforce an EVs are boring at best and clown cars at worst image.

      1. Lustuccc says:

        Yes the demand for EVs is overwhelming but big companies tried to make believe that there is not with lousy sales of too expensives, rare, non attractives and no decent range EVs… That is before Tesla. Now they brag for having sold 28 000 of those for a company 100 times bigger than Tesla.

  4. Mike says:

    The more Leaf sold, the more it will be unprofitable for Exxon to crack Canadian tar sand in Antwerp. So, keep it up.

    The only way to get Exxon into wind, is to drive them to bankruptcy, as Exxon has no plan B.

    1. arne-nl says:

      My (rather simple) theory is that oil prices will stay rather flat for the coming years, bounded on the low end by the production cost of unconventional oil and the upper end by competition from plug in vehicles.

      The upper bound will slowly be pushed down as plug-in vehicles become cheaper and better. We have already seen a number of tar sands projects canceled in the recent past. The future is bleak for tar sands.

      1. JRMW says:

        We can wish, but I doubt this is true.

        in my OPINION there are 2 causes of decreased oil prices the last year.
        1) Fracking. US and Candian production has significantly increased supply

        2) sluggish global market with almost all gains going to the 0.1%. This is especially due to Europe but also the US, Brazilian, Russian, and Chinese economies. More people may have a job but are falling behind economically. This depresses oil use and is the most important factor leading to oil prices IMO.

        If/when the global economy improves we will see a rapid bounce back in Oil prices. There are just too many Chinese and Brazilians who want to live a Western style lifestyle, and that will require oil.