Sometimes it’s advisable to just drop it. Let the hoopla die down on its own.
That’s what we’d suggest the New York Times do in the case of the NYT versus Tesla Motors, but the path chosen by The Times seems to be the exact opposite.
Quiet until now, New York Times‘ automotive editor (the man who rules the automotive roost at NYT) James G. Cobb posted a 3-part Tweet aimed squarely at Tesla CEO Elon Musk. Why? Well, it seems Cobb is none too pleased with Musk calling out John Broder’s account of a recent Model S test drive a “fake.”
So, Cobb Tweeted away (posted above with Musk’s first response at the bottom) and we’re utterly perplexed as to why.
It seems the proper action for the New York Times to take would be to let the words of public editor Margaret Sullivan be the last. And Musk was more than fine with that, Tweeting “Appreciated thoughtful @Sulliview article. Faith in @nytimes restored.”
But now the automotive editor at The Times seems to have relight the fire, which is why Musk fired back.