New Stage 2016: Mitsubishi Targets 20% of Vehicle Production to be Plug-In Hybrid or Pure Electric by 2020

4 years ago by Eric Loveday 11

Concept XR PHEV - Mitsubishi PHEV Crossover

Concept XR PHEV – Mitsubishi PHEV Crossover

Mitsubishi just unveiled a blueprint for its future.

Concept GC - Mitsubishi PHEV Large SUV

Concept GC – Mitsubishi PHEV Large SUV

Called New Stage 2016, Mitsubishi’s future will be electrifying.

The Japanese automaker says it’ll narrow down its offerings over the next three years, while simultaneously focus on vehicles with electrified powertrains.

As part of New Stage 2016, Mitsubishi has set forth a target that calls for 20% of its total vehicle production to be either BEVs or plug-in hybrid by 2020.

New Stage 2016 officially begins April 1, 2014 and ends March 31, 2017, but there are forward-looking statements within the plan that outlines Mitsubishi’s future well beyond 2017.

In regards to electrified vehicles, Mitsubishi hope to develop next-gen technology that offers more range at lower prices.  Wireless charging is apparently in the works for the automaker, too.

Additionally, Mitsubishi plans to kill off some of its sedans and will instead focus intensively on crossover and SUVs.

Renault-Samsung SM3 Electric

Renault-Samsung SM3 Electric

As for specific electrified vehicles to expect to see from Mitsubishi, here’s a look:

  • Compact plug-in hybrid crossover
  • Large plug-in hybrid SUV
  • Renault-Samsung-Mitsubishi global compact and/or midsize EV
  • Mitsubishi-Nissan joint small / kei electric car

The first three listed vehicles will eventually be sold in the US.  The kei EV likely won’t.

Tags: , , , , ,

11 responses to "New Stage 2016: Mitsubishi Targets 20% of Vehicle Production to be Plug-In Hybrid or Pure Electric by 2020"

  1. Aaron says:

    “The kei EV likely won’t.”

    I never thought I would see a kei car on US roads, and now I’m driving one. Given the poor reception of the tiny i-MiEV, you’re right that it likely won’t, but there is that possibility still…

  2. As a Mitsubishi EV customer, I am happy to see they will continue (with partnership with Nissan) to deliver BEVs or PHEVs in the future. We’ve been really happy with our iMiev for it’s efficiency, fun, and function. I would have preferred a slightly less unique look, but it means people take notice and think about a different way to get around, which is good. We’ve had the iMiev now 17 months, without a better value BEV on the horizon anytime soon, so in that respect we’re glad Mitsubishi took a gamble on the little kei car, even if the future will be more devoted to PHEVs and more traditional BEVs.

  3. krona2k says:

    Another Japanese manufacturer with some vision. Honda and Toyota yet to join the party with any enthusiasm.

  4. offib says:

    The Renault Fluence in the US? That’s very interesting and dare I say exciting, but cringe worthy. To me, it’s like the cousin of the Coda. If Mitsubishi is serious about it, the interior needs replacement and that swappable battery needs to be under the floor to free up (double) some cargo room. It’s not like no one is going to need it any more, no? And a performance boost wouldn’t hurt, since a 0-60mph 13 second sedan that looks as plain as day is not what would be regarded as a hot seller in the US.

  5. David Murray says:

    This is surprising considering the miserable failure of the i-Miev. However, I suspect the PHEV outlander is raising their eyebrows.

  6. HVACman says:

    Those Mitsu concept PHEVs look like aerodynamic bricks. I grow weary of “concept” vehicles that don’t even consider the vehicles’ most fundamental requirements. It’s as ludicrous as “high fashion shows” that debut clothes that require glue/tape to actually stay on.

    Does “concept” mean “This is what we’d want cars (or clothes) to look like, if only we could just suspend the silly laws of thermodynamics, aerodynamics, and gravity”?

  7. Francis L says:

    I found it always odd to see manufacturers trying to set an objective of the % of EVs and Hybrids they will build in 7 years from now. How Mitsubitchi can say it will be 20%, and not 50% or 10%? What if in 2016 there is a big and cheap new battery, making EV a nobrainer for everybody? It’s always hard to predict the market.

    I’m happy to see that they want to follow the good path, but I hope that by 2020, they won’t make hybrids anymore, and produce more than 20% EVs.

    1. krona2k says:

      I think it’s more about showing a commitment now. Many manufacturers are showing zero commitment to pure EV, or even plug-in cars in general. I sometimes wonder if any of these CEOs have ever even driven an EV with 80kw more of power, it seems difficult to believe that a short experience behind the wheel isn’t enough to inspire some inspiration.

      Look at this way, if their bean-counters can’t make it work *now* that’s one thing, but if the car drives the way it does and some competitor actually advertises that driving experience it could become an issue, and it will.

  8. MrEnergyCzar says:

    At least someone is saying they’re putting plug-in SUV’s on the road…

    MrEnergyCzar

  9. Bill Howland says:

    I’d love a very large PHEV mitsubishi, too bad they have a poor reliability record.. But I’.d chance it if they had the large suv with a larger battery, and smallish engine, since i’d plan on running the vast majority of the time on batteries alone. I was planning on a Model “x’, but then Musk said they’ll be 4wd only, and I dont want that complication.

    Now if Mitsu is going to have a huge SUV with the engine driving the front and the electric motor in the rear, i’d consider it simply because a PHEV has to have both , so therefore MITSU may figure making it a Poor Man’s 4wd satisfies a larger customer base.. If that’s the case I’ll go along.

  10. Surya says:

    I wonder if that EV will again be rebadged by Citroen and Peugeot. That would mean 5 companies are behind that car, 3 of which are French