New Nissan LEAF Spot: “Errands”

4 years ago by Jay Cole 30

Nissan has just released a new television advertisement for the LEAF entitled “Errands”- you can check it out above.

New Nissan LEAF Ad Features New And Improved MPGe Rating

New Nissan LEAF Ad Features New And Improved MPGe Rating

Just as a note of interest:  Frequent readers of InsideEVs might notice that we air a lot of electric vehicle commercials.

And regardless the subject of the ad; be it the Chevy Volt (such as yesterday), the LEAF, the Ford C-Max Energi – or whatever the vehicle, we always get emails after we do so asking why we are shilling for that particular company.

For the record, no one asks us to promote their commercials.  We did not receive a call today from Carlos Ghosn at Nissan asking us to “please release my ‘advertising dove’ to the plug-in community.

Quite simply, electric vehicle commercials  hold our attention.

So after our work here is done, and as we watch some incredibly cerebral programing from our TiVo sets (people still use TiVo right?) from the History Channel or  A&E – like Pawn Stars or Deadliest Catch (don’t judge), we find ourselves not skipping over those commercials that feature cars with plugs.

When that changes and we start skipping those commercials too – we will stop publishing them here, but until then we will…so stop sending emails already!

iSpot.tv

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30 responses to "New Nissan LEAF Spot: “Errands”"

  1. David Murray says:

    Excellent commercial. I especially like the $199 per month thing at the end.. That should open some eyes!

    1. Paul Scott says:

      As the guy who has to bear the bad news to customers that they will not get the LEAF they want for $199/month, I wish Nissan would not do that, but I understand that’s how it’s done across all OEMs. It does the job of getting them to call or come in, but it pisses them off when I have to tell them that price does not include taxes, destination fees or DMV fees.

      Also, the dealer makes almost no money at the advertized prices. I’m getting push back from the owner of the dealership that this car is not at all profitable. My only response is that we could command a better price if the external costs of oil were internalized in the price of gas. More people would be willing to pay a higher price for the LEAF and we’d make at least some profit.

      1. scott moore says:

        i got mine for $199 per month. Its on a three year lease. What was the problem again?

        1. Paul Scott says:

          What trim line? What’s your down payment?

          1. scott moore says:

            1. SL.

            2. Freaking high. It was about $4000 drive off, if I recall. That is everthing, inlcuding taxes, fees, snickers bar while waiting, etc.

            1. Paul Scott says:

              You can get any payment you like by adjusting the down payment.

              The problem I have is when Nissan announces this $199 price without clearly stating it is for the entry level LEAF and does not include the taxes, DMV fees or destination fees. People come in wanting to get the SL for that price and are dissappointed when I explain the reality.

              It’s just one of the several distasteful aspects of selling cars.

              By the way, you got a good deal for an SL at that price. A very good deal.

              1. scott moore says:

                Thanks!

  2. ItsNotAboutTheMoney says:

    Nicely targeted commercial, emphasizing the 2nd car/limited radius market.

    1. Open-Mind says:

      Agree … very good add. I think this one extra line of dialog would have made it great.

      “My Leaf charges from any plugin. Its electric fuel is five times cheaper than gas, and there’s no oil to change!”

      Still, it’s definitely the best Leaf ad ever. Probably the best EV ad too.

  3. Aaron says:

    Hopefully this will help inform the unwashed masses that there are cars powered entirely by electricity. Then again, the unwashed masses probably wouldn’t buy something so forward-thinking as an EV.

    1. Assaf says:

      I wouldn’t go disparaging the wide public. Just like with other topics, the mass media manipulates what is perceived as “important” and what not,

      as well as what information reaches everyone on the planet (Hanna Montana twerking! OMG!) and what information is conveyed in the back pages, in fine print and in a muddled manner (fully-electric vehicles have been on the mass market for 3+ years and are doing pretty well) – while overplaying irrelevant aspects of that too (what EV-hater X said about them, or the latest controversy around Elon Musk).

      Nothing beats first-hand experience. The more people see/hear friends neighbors and family use an EV, the more acceptable it will be to get one. The spots also help, in this case by doing the work that the news/investigative wings of the mass media have largely refused to do.

  4. GeorgeS says:

    I rarely like any of the Volt ads…but I like this Leaf add.
    Maybe they should have said: “Do you really need a range extender to get there.”

    1. Brian says:

      Nissan has already taken jabs at the Volt (remember the sad looking man putting gas in his Volt as a Leaf drove by?). I don’t think they need to continue that war. Besides, most people don’t understand either car.

      That said, this commercial could be almost identical for the Volt, explaining that your typical 29 miles would be done without gas. But then you would want to highlight the range extender as well.

    2. David Murray says:

      I agree with Brian. They don’t need to sell the Leaf to Volt drivers. They need to sell it to gasoline car drivers. Since those drivers don’t know what a range extender is or much of anything about electric cars, there is not much point in criticizing the competition at this point.

  5. Loboc says:

    There are LEAF ads on drive radio in my area (DFW). Similar to the above they are touting the gas-less drive experience.

    If LEAF was a little better looking (where is the LE Carlos?) I’d definitely replace my wife’s Impala with one.

    1. Assaf says:

      Well, clearly Nissan isn’t catering at the moment to drivers whose top consideration is whether the car is “pretty” (a weird social construct to begin with, when it comes to cars or any other technological product).

    2. KenZ says:

      Hey, it ain’t as ugly as a Prius IMO, and those things sell like mad now that everyone has gotten over it. Well, everyone except me.

    3. David Murray says:

      I have a blue Leaf here in Texas and I over the last 2 years I have had at no less than 10 people come up to me in a parking lot and compliment on what a cute car it is. Yes, they were all women. So maybe men just think they are ugly? And in each case, the women didn’t even know it was electric. The first clue is the usually ask me what kind of gas mileage it gets. Then I have to explain it is electric and they were shocked.. no pun intended.

      1. Loboc says:

        My wife, unsolicited, thinks LEAF is ugly. Or at least strange-looking. She’s a girl, btw.

        1. Paul Scott says:

          I’m a LEAF specialist for an LA Nissan dealer. I’ve sold/leased over 450 LEAFs to date. Looks is a big deal to many people, and the LEAF does not win many hearts and minds in that category. I hope that they either tweak the looks, or come out with a second EV that is more conventional. I understand the need for a low coefficient of drag and I personally don’t mind the looks of a car that is designed for efficiency, but I’d rather sell orders of magnitude more EVs that are slightly less efficient than the paltry number we’ve sold so far.

          1. scott moore says:

            If the leaf looked like a tesla model s they’d:

            1. Sell a lot more of them.

            2. Nerds might actually get more attention from women (but don’t count on it).

  6. Ted Fredrick says:

    Looks have sold cars for 100 years. Don’t even try to change that. The femanists have been trying to stop the attractive woman thing since the sixties. Let me know how that is working out for them.

  7. Loboc says:

    Jay,

    I have no problem with posts of EV ads since they are in the social-media domain. I don’t have time to hunt through all the archives, so, finding them here is good for me.

    Keep up the good work!

    1. io says:

      Seconded. Glad you brought this ad to our attention Jay, I almost certainly wouldn’t have seen it otherwise.

  8. scott moore says:

    Its a good ad. This range thing is ridiculous. I had a very environmentally conscious friend go with a new diesel rabbit simply because his (outrageous) 50 mile/100 mile round trip commute “exceeds the range of the leaf”. Thats 16 bucks a day at 25 MPG here in California, or about $4000 a year. I bet he could have easily made arrangements to charge at work.I have other friends who talk about range limits on EVs even though they have 3 or 4 cars in the family!

    There really IS an education gap here.

    Probably the next thing Nissan needs to emphasize is the second car thing.

    1. Nate says:

      -agree his commute is outrageous, and with that many miles it better be mostly highway

      -agree there is an education gap on both Volt and Leaf

      -I do not agree the Leaf is the best car for his needs at this time. He’d need to be very confident in his ability to charge both at work and at home. Maybe the current boss or property management company doesn’t care, but maybe not the next. I think with the unfortunate distances he drives either a Prius or a TDI is a pretty good bet.

      -Disagree with your numbers. The TDI’s get way more than 25mpg, especially on the highway. Once broken many people exceed their EPA ratings (which is way more than 25 to begin with).

      -the majority of commuters drive around 30-35 miles a day round trip. The Leaf (and Volt) have a lot of room to improve on marketing to the majority of the population, not the minority that it doesn’t work as well for.

  9. HVACman says:

    A Leaf driving on the open road – quick clips and comments from drivers, bottom line dollar costs mentioned – focusing on it’s true advantages – great ad. GM marketing take note – Nissan has tee’ed it up for you with the 29 mile daily driving stat. Your last chance – step up and make an ad hit for the Volt or it’s back to the minor leagues. #GMisdrivingaroundincircles

    1. David Murray says:

      While I agree that GM’s advertising on the Volt has been crap, its worth noting that they are still outselling the Leaf.

      1. Nate says:

        Right, but it is relatively close nationwide. I don’t think they can expect to stay in the lead if they don’t do a better job of getting the message out about the Volt’s capabilities if Nissan continues to market better.

  10. GSP says:

    EV commercials also command my attention, and I am thankful that they are posted here at Inside EVs. Please keep posting them. I can’t understand why anyone would complain. Unlike on TV, if you don’t want to see them you can just not play them.

    GSP