Mitsubishi Pulls Plug On Outlander PHEV In Russia Due To Low Sales
On sale in Russia since Fall of 2014, the Mitsubishi Outlander PHEV has never been successful there, with only 71 sold in 2014 and 23 in the 2015.
Mistubishi has therefore decided to remove the Outlander PHEV from the Russian market.
Conversely, the automaker still refuses to sell the plug-in SUV in the U.S., even though it would be an immediate success in the region. (Mitsubishi now says the vehicle has been delayed for the ~6th time in the US and is not expected until late Summer as a 2018 model).
The standard Outlander accounts for two-thirds of Mitsubishi sales in Russia, but the higher price tag of the plug-in version has repelled buyers, so its exit is imminent.
We honestly believe that Mitsubishi never really tried to sell the Outlander PHEV in Russia. The real purpose for it being there was to conduct cold-weather testing, and to fine tune the vehicle’s operation and heating system for colder climates.