Mitsubishi On Outlander PHEV Success In UK

3 years ago by Mark Kane 25

Mitsubishi Outlander PHEV

Mitsubishi Outlander PHEV

Mitsubishi Outlander PHEV

Mitsubishi Outlander PHEV

Mitsubishi Outlander PHEV became the best selling plug-in car in the UK in July and judging by press releases, dealers there just love it.

A Mitsubishi dealer in Leighton Buzzard sold 12 units since early June.

Simon Luddington, Sales Manager at the dealership in Grovebury Roa, which took on the Mitsubishi franchise in April, stated:

“We’re a new dealership and we’ve found that 60-70 per cent of enquiries have been for PHEV, there’s so much excitement around this vehicle and what it can do. We’ve had lots of people keen to test drive it and they’re amazed by the technology. The vehicles has been described as a game-changer and it’s already been a big hit for us.”

At the same time, in Birmingham, sales amounted 22 units

Gillian Hamer, Dealer Principal at Red Rose Mitsubishi, commented:

“The Outlander PHEV has been a turning point for us! As a fairly new dealership it’s opened customers eyes to fact that we’re here.”

“The best thing is people want them and at first they’re coming in to buy a PHEV but realising what else is on offer from Mitsubishi. I’ve even sold 4 or 5 Motability cars in the past month, the same as I sold in the whole of last year!”

Another 27 were sold by a dealer in Coventry:

Darren Clarke, Sales Manager at Oak Tree Garages, Oak Tree Road, remarked:

“We’ve had a good mixture of interest and a large portion has been company car buyers who are interested because of the huge tax advantages.”

“We’ve also people who are keen on the green credentials and the technology in the car. It’s great because it appeals to a lot of people.”

The Outlander PHEV makes a stir in UK thanks to prices from £28,249 to £34,999 (post-Plug-in Car Grant). There are other incentives too:

“It also benefits from £0 Vehicle Excise Duty – which means no road tax has to be paid – and it’s congestion charge-free too. In addition, the Benefit in Kind (BIK) for company car drivers is just 5%, which is a virtual pay rise of thousands of pounds per year.”

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25 responses to "Mitsubishi On Outlander PHEV Success In UK"

  1. David Murray says:

    When are we going to get it in the USA?

    1. Spec9 says:

      Supposedly after a redesign. That may be a good thing or a terrible thing. It looks a little wonky as is but if they come up with a good design, they could knock it out of the park in the USA and start becoming a real auto company in the USA again. They could become the second (or perhaps even first) biggest Japanese plug-in automaker in the USA.

      But if i-MiEV designers work on it . . . it could become a disaster.

      1. vadik_veselovsky says:

        “Good design” is different for different parts of the world. So US buyers probably expect some adaptation to their tastes.

        1. Spec9 says:

          Sure. And the current design is not bad . . . it would probably do OK here. I’m just worried they’ll go from ‘OK’ to bad.

          But design really matters. The Tesla has certainly benefitted from a good design. The i-MiEV has probably suffered from an . . . uh . . . ‘unconventional’ design (well that and the small battery size).

          1. Mikael says:

            Tesla having a good design is also up for debate. It’s not optimally designed for either Europe or China and would definetely go under the ok/good design grade.

            It works and is good enough as a compromise for most countries but if they catered to the needs and wants of the specific countries and regions it would have different sizes, designs, functions etc. in different places.

          2. Ocean Railroader says:

            The Mitsubishi i-miev I liked it’s interior better then the Nissan Leaf. It was a lot more roomy. The biggest thing though that looks like is holding back sales of the i-miev is the crappy range on it at 62 miles. It has the lowest range of all the highway legal EV’s.

            Mitsubishi should try to do is raise the range to at least 80 miles on a battery charge to level the playing field. But there is another interesting possibility that they could do. In that the i-miev’s battery’s have half the density of Tesla’s batteries. So they could possibly double the range of the Mitsubishi i-miev with double density batteries and give it a 120 mile range.

            In that if in 2015 they released a version of the i-miev with a 120 mile range compared to all the 80 range EV’s it would really raise sales.

      2. MTN Ranger says:

        The Outlander is new for MY2013 so I doubt much will change. Maybe a midcycle refresh for the US.

  2. GeorgeS says:

    I think the car is kind of interesting. It is a little like the Volt where it can run in pure series, parallel with mechanical link or pure EV mode.

    As pointed out in the article it seems to sell well also.

    It really saddens me that GM can’t do more with Voltec.

    1. vdiv says:

      I’d like to believe that GM can do more with Voltec and they just won’t. Though most of us are not automotive market experts it is absolutely mind-boggling to us that they haven’t yet. Even the Rav4 EV with its personality disorder and the resulting reliability issues has proven to be an amazing CUV.

    2. Spec9 says:

      GM can and will do more Voltec . . . but it is really sad that they have been slow to adopt it to more body styles and one new Voltec car they built is a complete disaster, IMHO. (See my skit in the ELR thread.)

    3. Jim Seko says:

      GM will produce a CUV version of the Volt and it will be a Buick

  3. Jim Bo says:

    Agree with all comments but I think this golden opportunity for Mitsubishi in the USA will close on them. I would by it as is right now. Give me the option of a 2016 Volt, a 150 mile Leaf, etc., then it is less likely

  4. DaveMart says:

    It just goes to show that people will buy a car which really fits their needs.

    Up until now BEV and PHEV cars have been about as popular in the UK as two day old pizza, but this is going gangbusters.

    1. Spec9 says:

      It is a little bit odd though. We always hear how the Europeans all have and love small cars. But suddenly the Volt/Ampera is too small and they want an SUV? Uh . . . OK. (Or is it something else? Price?)

      1. DaveMart says:

        ‘Big’ and ‘small’ are relative to road space here, and how difficult it is to park.
        This would be fine to parallel park in cities, as it offers a lot of accommodation in a short wheelbase.

        Long wide cars are a PIA, but small SUVs fine.

      2. vdiv says:

        It’s the price. A Vauxhall Ampera starts at $56,300 and can go up to $61,000 in the UK. At this price one can get a new ELR in the States and you see how well they sell.

        1. DaveMart says:

          Cars are more expensive here due to 20% VAT and can’t be directly compared to US prices.

          1. vdiv says:

            OK, the Outlander PHEV starts at $55,500 in the UK (before the grants as well). That we can compare.

            1. DaveMart says:

              And that shows that it is not the $1,000 price difference, but the car which a lot of people in the UK as everywhere else in Europe where the dice are not totally loaded against PHEVs, as they are in Norway, like.

          2. Mint says:

            True, but he’s still correct about price.

            After the UK 5k grant, it costs the same as the Outlander diesel. You can’t say that about the Volt/Ampera compared to anything else.

            You don’t lose a seat or much space, either.

      3. Mikael says:

        The Ampera is 450 long, 180 wide. The Outlander is 465 long and 180 wide.

        So they are basically the same size. Except in one of them you have 5 seats, plenty of legroom, smarter overall construction, towing capability and lots of cargo space.

        Large size cars like that needs to be able to suit a full family and be able to be comfortable with long trips and vacations and such.

        The Ampera just doesn’t work in any way. It’s pretty useless as a car, way too expensive and from a low cost brand.

        1. DaveMart says:

          You get a heck of a lot more accomodation in the Outlander for the road size.
          And no-one, certainly not me, was arguing that the reason the Volt/Ampera did not do well in the UK was because it was too big.

          Size is not the only criteria for car buyers, but the much bigger ones are inconvenient in crowded, narrow city streets.
          I’m talking about bigger cars than the Volt, including I believe the Tesla S.

          Some people are prepared to put up with the inconveniences of parking a large car though if they like it enough, but the Outlander or such is about the largest size which is not inconvenient.

  5. Mike says:

    It’s the Best SUV Hybrid Design Engineering hands down.
    It deserves the sales it’s getting.

    Toyota, and Honda, what happened???

  6. kubel says:

    I have yet to see performance reviews of this car. Is it more like a Volt or a CMAX/Fusion Energi? In other words, can I expect full performance in pure EV mode in practically all conditions while the battery still has a charge? Or is it lousy like Energi?

    1. DaveMart says:

      Review and test drives here:

      And here:
      http://paultan.org/2013/11/30/driven-mitsubishi-outlander-phev-tested-japan/

      ‘The package is powerful enough to let the SUV sustain a speed of 120 km/h without needing help from the petrol engine’

      They may think they need to give the total package more acceleration for the US though as it is not extremely quick, 11 seconds 0-60.

      That works fine in Europe, but might not go down well in the States