Mitsubishi Confirms 100,000 Outlander PHEV Sales – Regional Breakdown

1 year ago by Mark Kane 55

Mitsubishi Outlander PHEV Sales - 101,533

Mitsubishi Outlander PHEV Sales – 101,533

2017 Mitsubishi Outlander PHEV

2017 Mitsubishi Outlander PHEV

The Mitsubishi Outlander PHEV has just recently become one of a very few plug-in electric cars to sell more than 100,000 copies worldwide, and the first in the SUV/utility class to do so.

The Japanese EV began its plug-in adventure in January of 2013 in Japan, and by late 2013 sales also began in a first few countries thoughout Europe (but most of the sales volume to be found in Netherands). The UK received shipments starting in 2014, and that ultimately became of one of the most important markets for the Outlander PHEV.

With 101,533 total sales to date – one third of which comes from Japan (33,730), with nearly two thirds (65%) from Europe (65,529).

Interestingly, Australia makes up the ‘blip’ for the remaining percentage points at around 2%, as it leads all plug-in sales down under.

The big question is now how the Mitsubishi Outlander PHEV will do in the North America from late 2016.  We suspect it will do very well, selling solidly in the 4 digit market over time.

“The UK is a hugely successful market for the Outlander PHEV. Singularly it now accounts for over 20 per cent of the vehicle’s global sales. In fact, such has been UK consumer demand and Government push for environmental transport solutions, one in every two cars now sold by Mitsubishi Motors UK is a plug-in.

Cumulative sales through FY15/16

UK (Launched 2014) 21,052
Rest of Europe (Launched 2013) 44,477
Japan (Launched 2012) 33,730
Australia (Launched 2013) 2,015
Other markets (Launched 2013) 259
Total global sales           101,533

It’s not difficult to see why the Outlander PHEV is proving so popular. It has impressive fuel economy and ultra-low emissions – in a vehicle with the go-anywhere ability of four-wheel-drive. It has a total hybrid range of 541 miles and a 32 mile zero emission range using battery power alone, which is more than enough to accommodate the average daily commute.

2017 Mitsubishi Outlander PHEV

2017 Mitsubishi Outlander PHEV

As well as its official fuel consumption figure of 156 miles per gallon, the Outlander PHEV’s low emissions of just 42g of CO2 per kilometre mean there’s no road tax to pay. It is exempt from the congestion charge and it qualifies for the Government’s £2,500 plug-in car grant.”

Lance Bradley, Managing Director of Mitsubishi Motors UK, said:

“To reach this milestone is a fantastic achievement, which really underlines Outlander PHEV’s global appeal. Consumers in the UK have overwhelmingly made it their preferred choice for ultra-low emission motoring too. It is by far the nation’s leading plug-in vehicle.”

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55 responses to "Mitsubishi Confirms 100,000 Outlander PHEV Sales – Regional Breakdown"

  1. ModernMarvelFan says:

    GM would have sold easily 2x as many in the same time frame in the US alone if they have put the Voltec into the Equinox and sold it at the $40K…

    *sigh*.

    1. Speculawyer says:

      I think the reason they haven’t is because the profit would have been significantly smaller than the traditional ICE Equinox.

      1. vdiv says:

        How’s that different from the Cruze/Volt?

        1. Speculawyer says:

          The Volt is just one very small eco-friendly car . . . their token PHEV. But perhaps they don’t make the volt bigger like Cruze is because it would take away more profitable Cruze sales.

          They did add the ELR and tried to make money on it . . . but people didn’t want to pay $70K for the gussied up Volt.

          1. ModernMarvelFan says:

            “But perhaps they don’t make the volt bigger like Cruze is because it would take away more profitable Cruze sales.”

            Volt and Cruze are built on the same platform and have the same wheel base size.

            In fact, the new Equinox will be built on the same platform as the Volt and Cruze…

            1. Paul Stoller says:

              This is why I’m guessing we have not seen it yet, the current Equinox isn’t on the same platform as the Volt. But with the new model coming I have to think that GM has one of the SUV/CUV variants of the D2XX will get a plug at some point.

              1. Nix says:

                RE: everybody above

                Here is my historical take on why we don’t have a PHEV Equinox right now. (sorry it is TL, hope you don’t :DR)

                1) GM started back in the day with tiny, two seater EV1’s, under the Common Wisdom of the day that EV’s had to be small to maximize range.

                2) This Common Wisdom lead to the Volt also being relatively small. This Common Wisdom was widely accepted as fact (REVA G-Wiz ring a bell?) — right up until the Tesla Model S proved it wrong. The Volt was actually large, compared to the G-Wiz, iMiev, Smart EV, Twizy, Tango, Roadster, MiniE, Fiat 500e, and other EV’s of the time. Heck, it had 4 whole doors! The Volt and the Leaf were huge in comparison!

                3) Back when the economy was booming, and the Volt was still a concept car, GM expected to sell 60,000+ units per year. They expected continued growth, with the Volt leapfrogging the Prius and stealing it’s market. (FYI – the Prius recently hit 9 million total global lifetime sales, with over 1 million units sold per year. This was the market GM wanted.) GM’s board was willing to take losses on early Volt sales in order to get the technological lead required to take over as the market sector leader. GM has been fighting with Toyota for more than a decade over who sells the most cars globally, with the title swapping hands a number of times. These are the things that corporate boards think about, not the opinions of a handful of green car enthusiasts. This is the same thinking that led Toyota to try to get into the full size truck market.

                4) Instead the global economy crashed, and GM went bankrupt. The Volt became a political punching bag against GM, and Volt sales numbers were only a fraction of what GM planned. They did not steal Toyota’s Prius sales from them.

                5) With GM as a company overall on their heels, and Volt sales lower than planned, GM was forced to end sales of the Volt/Ampera in Europe, and shelf any plans to expand the Voltec line of cars.

                6) Top priority became putting out a 2nd Gen Volt that was re-engineered not only to fix the issues that owners complained about the most, but to also be profitable. GM’s board was no longer willing to suffer losses from Voltec sales just to take on Toyota. All other Voltec projects were lower priority than getting 2nd gen Volts into all 50 States for sales.

                That pretty much gets us to March of this year, where GM finally is selling the 2017 Gen 2 Volt in all 50 states.

                I suspect that any decision to expand the Voltec line of GM cars will depend upon how successful Gen 2 Volt sales are. Americans now have to prove they actually want PHEV’s.

                1. ModernMarvelFan says:

                  You have some good points. Even for Tesla, size does impact efficiency, at least on the relative terms.

                  I believe GM makes a very little money on Voltec. So, taking a risk on a hot segment when GM is selling every copy it makes is probably frowned on.

                  However, GM needs it to hedge against the next oil price spike so it has something ready in case the buyers change their minds overnight.

                  That is what Toyota did for the long term. When Prius was first launched, the oil was hovering around $15/barrel. The short term thinking is what got GM in trouble in the first place.

                  Of course, you do have a good point that if Volt would have sold very well, the pro Voltec people inside of GM would have a far easier job to sell that idea to the bean counter.

                  The hope is that with Equinox getting redesigned and sharing the Volt platform, it will be easier for GM to produce a Voltec Equinox. Hopefully it will be launched the same time when the new Equinox is released…

                  Now, with FCA launching Pacifica PHEV, (if it does well), it should give pro Voltec people inside GM more supporting evidence that it would sell.

                2. zzzzzzzzzz says:

                  Good points. Minor correction: Toyota sold 9 mln hybrids, including Prius and Lexus.

                  It would be hard for Americans to prove they want Voltec at $2/gal gas. Once the income subsidy expires, it is still $35k+ MSRP car, when Prius Eco is around $25k and at 55mpg is about the same $2/gal fuel expense as charging at $0.12 cnt/kWh. That is assuming you drive a lot and hybrid price premium makes sense at all.

                  I know electric car enthusiasts dream about another oil bubble. It is not likely to happen other than short-time spikes. It was one-time bubble with no fundamental reasons for it. Electric cars can only drop price of oil further down assuming they will prove successful.

        2. Just_Chris says:

          IMO People who buy suv’s are not the smartest bunch. This means car companies can add a few 1000’s worth of trinkets and sell it for $20k more. People who buy a Cruze have less money and if they had more money wouldn’t buy a Cruze they’d buy a “nicer” car like a bmw. This means GM didn’t loose any Cruze sales to the volt. With Mitsubishi plenty of people went to buy a regular Outlander but paid a little more for the phev. Mitsubishi probably lost a little on those sales as selling a high spec diesel would have made them more money. GM has sold as many volts as Mitsubishi has sold outlanders but pretty much every volt customer was new. I prefer Mitsubishi, and I think GM are short sighted.

          1. Nix says:

            After including taxes in many part of Europe, buyers paid a little less, or even substantially less for a PHEV Outlander compared with a similarly equipped Diesel Outlander.

            VAT and sales tax exclusions for PHEV’s and EV’s make a huge difference in many EU nations, and more than makes up for any price difference. On top of that, CO2 and emissions based yearly registration taxes, and business tax exclusions make PHEV’s and EV’s even cheaper over the long term.

            Here in the US, it will be interesting to see how this plays out. Because the Outlander’s battery doesn’t qualify for the full federal tax incentive, and we don’t know what pricing will be.

      2. ModernMarvelFan says:

        “I think the reason they haven’t is because the profit would have been significantly smaller than the traditional ICE Equinox.”

        Why is this fallacy keeping get repeated when it has no merit in real life?

        If Volt gets GM about 70% in conquest sales, then even if the Voltec Equinox makes far lower profit, it will help GM conquest more sales against its competition.

        Not to mention that it will help GM’s CAFE numbers as well its TZEV requirements.

        The only downside will be that it will eat into Equinox Production capacity, GM’s $7,500 Federal incentives quota with a lower margin.

        Maybe it is because Equinox is getting redesigned and it is better to wait for the new platform…

        1. Paul Stoller says:

          I guess I should have read down a few more comments, I do think the upcoming model redesign has the most to do with the situation.

          It would be phenomenal to see them take the packaging from the Bolt and apply that pack design to new EREV variants. If you can fit 60kW in the Bolt with that packaging I wouldn’t think fitting 20kW in some variation of that form factor would be that hard.

          Then we could see EREVs with flat floors.

          1. kdawg says:

            What kind of premium for a 20kWh Equinox EREV? Maybe a $10K adder? So $33K for a base model? Seems cheap. I’d like a 30kWh battery (1/2 the Bolt’s) and the price would be around $37,500 (same as the Bolt EV).

    2. J says:

      As great as 40k would be I think they’ll be in at $47k when the finally announce it. The current equinox is too old to put voltec in, they’ll do it with the new platform which is out now in the new Acadia.
      I bet it will be conveniently announced or leaked just after Mitsubishi shows their cards on cost and availability.

      1. ModernMarvelFan says:

        Acadia is too big.

        I think you mean GMC terrain/Chevy Equinox.

        I agree that the platform is too old.

        $47K would be too much. $40K is more reasonable considering that Volt starts at $33K and regular ICE Equinox starts at only $23K.

        1. J says:

          You are correct, I was thinking terrain sized.

          I didn’t mean to convey $47 was reasonable, just that is what I think they’ll do 🙂

          I am thinking the outlander to come in between 40-42 and I think GM will be higher.

          Where do you think outlander will price out?

          1. ModernMarvelFan says:

            Well, I think you might have a good point if GM was launching it back in 2012, it might have a $47K price tag for sure.

            But the way GM operates is always price it high so it sucks the momentum out of it and then discount it later…

            The correct target should be sub $40K. The closer to $35K the better. Then GM can milk the buyers up the option chain. (Of course, assuming that GM is actually smart enough to do that).

            Now, I hope Mitsubishi sells it for under $39K. But I think it will be priced around $45K for sure since it got plenty of federal incentives left…

    3. Jim_NJ says:

      Amen to an Equinox-size vehicle with Voltec drivetrain. It’s way past time! Remember the MPV5 Voltec concept? GM planned to start selling the MPV5 a year or two after the Volt started sales. And the MPV5 wasn’t just a bunch of computer renderings, GM actually showcased it at the (2010?) Beijing Auto show. If only GM had greenlit the MPV5 INSTEAD of the ELR….

      1. Just_Chris says:

        I suggest googling e-commador, why Gm went small with the volt was absolutely nothing to do with what’s possible and all to do with strategy. All of the early phev concepts from Gm were bigger than the volt.

  2. William says:

    Delay after delay, for the USA. “I will believe it, when I see it”. It coming! “Are we there yet”. The waiting is the hardest part.

  3. Texas FFE says:

    Jeez, the way the Outlander is sell over seas the US tax credits are going to run out before it even starts selling here.

    1. ModernMarvelFan says:

      “Jeez, the way the Outlander is sell over seas the US tax credits are going to run out before it even starts selling here.”

      Huh? HOw does that make any sense?

      It is US tax credits for US sales only.

    2. mr. M says:

      You mean because of the high iMiev sales???

  4. Benedictus says:

    I think the ‘european’ sales were mostly in the Netherlands. The tax climate has changed this year, because it turned out those big plugins were not plugged in that much. The incentives will now be gradually more focused on BEVs.

  5. Jychevyvolt says:

    With a strong yen, does it make sense to bring it to America?

    1. Rob Stark says:

      As much sense as it makes to keep sending it to Europe.

  6. jmac says:

    The Phev version of the Outlander should do well in the U.S. Since 2002 the standard Outlander has sold 216,915 copies here in the States. Mitsubishi has shifted another 139,507 of the Outlander Sport Model for a total of 356,422.

    Surely the PHEV Model would do well here. Registrations for all Outlander models in U.K. for 2014-15 was 22,310. Just the PHEV model registrations alone were 21,052. In other words virtually every Mitsu Outlander sold in the U.K. is of the plug-in hybrid variety.

    Perhaps, the PHEV model was something of a sleeper hit for Mitsubishi and it may simply be that the company is somewhat production constrained. In 2012 they closed their EU plant in Holland and then in late 2015 they closed their only car plant in the U.S., so everything is coming out of Japan now.

    It will be interesting to see how the Outlander Phev model will do in the U.S if t.he.y….e.v…..e..r…….s…t…ar..t…..se……ll………i..n.g…..t….h.e…..da…m …….th..i.n…g…..

    1. Nix says:

      A while back Mitsubishi published their prediction for PHEV Outlander sales in the US. They were either setting the bar really, really low, so that even modest success would look huge compared to their predictions, or they really don’t think Americans will buy them.

      I can’t remember actual numbers, but it is here in the archives somewhere…

  7. ModernMarvelFan says:

    The fact that this highly anticipated PHEV Crossover keep gets delayed in the largest SUV/Crossover market in the world is just puzzling.

    This market (US) needs an affordable PHEV Crossover/SUV. Yes, there is the awesome, expensive, ugly Model X which is out of most people’s price range. Then there is the awesome, safe, handsome Volvo XC90 PHEV with its $70K sticker and a paltry 17ish EV miles range.

    We need something that is around $40K, AWD and more than 25 miles of range in a body of SUV/Crossover!

    The first company that delivers that will have a big seller on its hand as far as PEV market is concerned.

    1. William says:

      Yes, the big seller it would be! The $40k price point in the U.S. and, anywhere close to a 40mi. EV only range, is the sweet spot. An AER of 40 mi. for a PHEV that is sized in an AWD/SUV configuration with a 35 (combined) mpg range extender, would seal the deal for many of us who are still languishing on the “Mitsubishi Fence”. Who would be the first Manufacturer to actually sell something in the U.S. that comes remotely close to these “Voltec Type” specifications in an AWD/SUV? Still hard to say until it actually “arrives”.

    2. Nix says:

      Actually, US buyers have pretty much ignored fuel efficiency in their latest collective SUV purchasing spree. Unit sales of SUV’s across all brands have gravitated towards higher power, lower MPG engine choices.

      I think the Outlander PHEV will be an excellent vehicle, but I sometimes wonder if Mitsubishi’s marketing professionals have a better feel for their typical American Outlander buyer, than us amateur commenters on green car sites. And that is why they have prioritized markets outside of the US.

      1. Hari says:

        They should have estimates of course. But bear in mind, the best ‘inside tesla’ estimates for one month reservations for M3 was something like 135000. You never know!

      2. ModernMarvelFan says:

        “Unit sales of SUV’s across all brands have gravitated towards higher power, lower MPG engine choices.”

        I don’t believe it was chosen for the sake of worse mpg. It was chosen for performance.

        With PHEV, you won’t lose performance while gain MPG, that is the beauty of PEV.

    3. zzzzzzzzzz says:

      The US needs to end this obsessions with oversized SUVs. It is one of the reasons US is the greatest greenhouse gas polluter per person in the world. Trying to put green lipstick on a pig still leaves it a dirty pig.
      Some decades ago there was step in the right direction with gas guzzler tax. It should be applied to SUVs and pickups and at higher rate, without some “commercial use sticker” excuses.

  8. Tim says:

    The Outlander PHEV in the US has been delay primarily due to redesign requirements to meet the US requirements for the battery monitoring and also software alteration for the US market for the control of the PHEB electronics.
    The battery monitoring changes have necessitated a redesign of the battery module from the ground up.
    But they are almost there and the vehicle testing is pretty much there so production will start soon.

    1. William says:

      PHEV electronics? That’s where the alteration in the control software is taking place? Thanks.

    2. Nix says:

      Tim — nice info. Thanks.

  9. ydnas7 says:

    It was delayed due to a sequence of delays, the Californian software requirements caused the middle delays, not the initial delays. Not the current delay.

    But with Nissan’s help, this seems to get over the line this time.

  10. Rick Bronson says:

    Wonderful achievement for a company that sells less than 1 million vehicles / year.

    So Outlander PHEV joins the elite club of just 3 other Plugin vehicles which has reached 100,000 sales.
    Nissan Leaf
    Tesla Model-S
    Chevy Volt

    If I have missed any other vehicles, please publish it.

    I hope at least for MY-2017 they sell in US at an affordable price.

  11. KN says:

    I had this car in Switzerland, which is mild climate. I would buy the car 2nd time IF it would have heating by heatpump (now it uses gasoline for heating) and range should be 100km (EPA rating). Should not be difficult nowadays

  12. Alan says:

    Had my PHEV for over a year now and it’s a great car BTW, the reason I would imagine it keeps getting delayed in the US is the strength of the yen over the last year, the price would most likely have to be around $47k-$50K for them to make it worthwhile.

    That will probably have quite an effect on it’s sales.

  13. Richard Butler says:

    I will be taking mine in for the first service tomorrow. 1 year, 11,000 miles.
    I bought a middle spec model, and did half down and half over one year on 0% interest, so it will be paid for at the end of the month too.
    The monthly lease cost of the base model is about the same money as what I now save by not buying as much petrol.

    http://www.fuelly.com/car/mitsubishi/outlander/2015/richardofb/368465

    as for the delays for the US,
    As well as regulations requiring a change to the battery monitoring electronics, and the control software to prevent drivers choosing when the petrol engine can run to comply with CARB regulations.
    I wonder if they will now wait to see what happens with the class action against the BMW i3 ReX to see if they still have to limit the perfomance of the car to comply with the legal regulations.

  14. Just_Chris says:

    May I be the lone voice to scream foul at Mitsubishi for what they have done in the Australian market. The have imported 2000 units into the market and the stopped, why? Because it means they are the registered importer for the Australian market blocking any grey imports from Japan. Now they are sitting back force feeding crappy ice outlanders into the market that probably would have normally gone to the Europe. It stinks.

  15. tosho says:

    Why do people buy those PHEVs. They make no sense at all? They are expensive as hell and still have an ICE that you have to maintain and they still burn a lot of gas. Ant on top of it all, their tiny batteries won’t last more than 20K-30K miles. The daily full cycling will probably destroy them in just 2-3 years…

    1. krona2k says:

      They are expensive, but so is the diesel version, but the PHEV can save significant amount of money on fuel over diesel. Plus I think the biggest reason is for company cars BIK.

      As for the batteries wearing it in a couple of years, not likely.

      All electric range may well be down 25% after 10 years but even that may still give useful hybrid type economy.

      1. tosho says:

        25% after 10 years? Those PHEVs have a tiny battery. This means that the people that will actually plug the car in and use it in EV mode will do full cycles on the battery almost every time they drive the car. As li-ion batteries last no more than 1000 full cycles, they will last no more than 3-4 years (or 20K to 40K miles). And battery degradation will start long before that.
        As comparison – 1000 cycles on a Tesla Model S 90D would be equal to 300K miles of driving. (and much more when considering that they won’t have to do many full cycles)

        1. Jychevyvolt says:

          Stop lying Yoshi.

        2. krona2k says:

          It’s a bit hard finding concrete information about the Outlander battery. I may have been too optimistic but I’m sure you’re being too pessimistic.

          There’s a good chance that these are the batteries used in the Outlander:

          http://pushevs.com/2015/11/04/gs-yuasas-improved-cells-lev50-vs-lev50n/

          You’ll see that they retain 80 % of the initial capacity after 5,500 charge/discharge cycles (100 % DOD @ 25°C).

          Now the Outlander does not do 100% DOD, I’ve seen some people say between 20-80% and some 30-90%. Either way reduced DOD gives another impressive boost to battery life. Also I believe the Outlander battery is thermally managed.

          So you assertion that all lithium ion batteries are worn out after 1000 cycles simply isn’t try any more.

    2. ModernMarvelFan says:

      “hey are expensive as hell and still have an ICE that you have to maintain and they still burn a lot of gas. Ant on top of it all, their tiny batteries won’t last more than 20K-30K miles. The daily full cycling will probably destroy them in just 2-3 years”

      Completely nonsense proved wrong by the 300K miles Volt.

      1. tosho says:

        Of those 300K miles only 100K were on electricity. And the Volt has a battery twice the size of most PHEVs. So it has to do much fewer full cycles.
        My theory for 40K miles life of the ~10Kw PHEV batteries is spot-on.

    3. zzzzzzzzzz says:

      They provide a lot of perks from governments. Like it was in Netherlands until recently. Noblemen lane access in California. Big insurance subsidies in Norway. Possibility to skip on huge fuel taxes in Europe – assuming you actually plug it in. It will be interesting to see how sales of such short range plugins will keep up once the governments realize they are not always plugged in.

  16. David Murray says:

    Why does the commercial advertise grams of CO2 per kilometer? I would venture to say that less than 1% of the people watching the commercial have any idea what that means, or any frame of reference for it. Even I don’t know.

    1. Just_Chris says:

      It sets the tax bands in the uk, particularly important for benefit in kind tax which is paid on company cars. Difference between phev and diesel is 5% vs 25%.

  17. krona2k says:

    I wonder if the success of the PHEV in the UK may significantly be down to the marketing department of Mitsubishi UK. They sponsored a number of TV program themes on a number of channels, they made it clear that it’s a plug-in hybrid and was a good thing to have without going into details.

    It’s almost impossible to watch TV on any night (at least as a Freeview user) without seeing an Outlander PHEV advert.