Mahindra Celebrates Opening Of US Technical Center – Gears Up For Production of GenZe Electric Scooter

3 years ago by Mike Anthony 5

Mahindra Electric Scooter

The Mahindra GenZe. An All Electric Scooter.

Michigan Governor Rick Snyder and Anand Mahindra, Chairman of Mahindra Group, met in Ann Arbor for the initiation of the electric two-wheeler Mahindra GenZe facility, as well as to inaugurate Mahindra’s North American Technical Center located in Southeast Michigan.

Left to Right: Rajan Wadhera Chief Executive Technology & Product Development Automotive and Farm Sectors, Mahindra Group, Janice Daniels, Mayor City of Troy, Michael Finney, President & CEO of MEDC & Prashant Kamat CEO Mahindra Engineering at the inauguration of the new center.

Left to Right: Rajan Wadhera Chief Executive Technology & Product Development Automotive and Farm Sectors, Mahindra Group, Janice Daniels, Mayor City of Troy, Michael Finney, President & CEO of MEDC & Prashant Kamat CEO Mahindra Engineering at the inauguration of the new center.

The GenZe, as you may already know, is a very affordable all electric two-wheeled scooter that provides a practical alternative for city-type transportation. More info here.

This new Technical Center will staff more than 40 engineers with engineering design expertise and capabilities to supposedly develop industry leading vehicle platforms.

Dr. Pawan Goenka, executive director and president of Automotive & Farm Equipment Sectors, represented Mahindra Group at this highlighting event.

These investments that were made set examples for the kind of commitment the company has for developing alternative solutions for city transportation across the country.

Adding to that, Anand Mahindra, chairman of Mahindra Group, stated:

 “Michigan provided us the perfect eco-system to step up our U.S. presence. We were able to draw on the terrific automotive engineering and manufacturing talent available in the state, to create industry leading initiatives for the United States.”

 “The North American Technical Center and GenZe represent important disruptive product incubators for the Mahindra Group. Constant innovation focused on improving the lives of our consumers, employees and the communities they impact is at the core of Mahindra’s ‘Rise’ philosophy and we are delighted to see this come to fruition in the United States.”

The Mahindra Group’s presence in the US is significant.

Rick Snyder further adds:

“We welcome global leaders like Mahindra to Michigan and applaud them for their product and engineering leadership. Hi-tech green manufacturing & R&D has been the cornerstone of our partnership and job creation initiatives and we are pleased to have the Mahindra brand grow its U.S. presence from Michigan.”

The facility, in Troy, Michigan, has the capacity to assemble up to 9,000 vehicles per year, but can produce as many as 20,000 units if needed.  Additionally, vehicle prototyping can be conducted on site.  The site is claimed to support Mahindra’s aggressive movements to become a top global automotive brand within the next 10 years.

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5 responses to "Mahindra Celebrates Opening Of US Technical Center – Gears Up For Production of GenZe Electric Scooter"

  1. vadik_veselovsky says:

    They’ve just hired a bunch of useless people who are so expensive that trying to spread the cost over to scooter will kill the good product.

    Reason? The overblown arrogance and pharaonic self admiration.

    1. Anon says:

      +1 for the use if “pharaonic” in a sentence. 🙂

    2. MMcI says:

      Why the hate on engineers? These toys don’t grow from the ground fully formed. lzl’s point below regarding skepticism of the North American market interest in any scooter is good, but yours is baffling to me.

      1. vadik_veselovsky says:

        I am a total fan of electric scooters and will buy one as soon as I find a girl with nice legs to hug me sitting behind while wearing a chiffony dress.

        But an Indian engineer in India is at least ten times cheaper, so I see no reason blowing up costs that can cripple Genze’s financial foundation.

  2. lzl says:

    I don’t get it, since when is the US a decent market for electric scooter????????