Lucid Targets Sales Of 255 Launch Edition Airs in 2019, Price Expected To Be $165,000

3 months ago by Eric Loveday 15

Lucid Air in San Francisco

Now that we have an idea of sales volume (via info released at the recent test ride event) for 2019, Lucid Motors seems less like vaporware and more like the real deal.

Lucid projects sales of just 255 units in 2019, a modest figure for sure. This is unlike other startups who promise us the moon, but never deliver.

Lucid Air

According to Lucid, the automaker plans to construct a $700 million manufacturing factory in Arizona. This site will be ready to begin small-scale production in 2018.

Come 2019, Lucid hopes to deliver 255 units of is “launch edition” Lucid Airs to buyers. Each of these high-end Airs will cost ~ $165,000.

Quick specs for “launch edition” Air::

  • 1,000+ horsepower
  • 0 to 60 MPH in just 2.5 seconds
  • 130 kWh battery for 400 miles of range

Beyond 2019, the goal of course would be to scale up production and bring to market the cheaper, non “launch edition” Airs. These will be fitted with 100 kWh batteries and have a range of 300 miles or so. Pricing for these lower-end Airs hasn’t been announced, but we figure they’ll still be a bit north of $100,000.

Source: Fast Company

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15 responses to "Lucid Targets Sales Of 255 Launch Edition Airs in 2019, Price Expected To Be $165,000"

  1. jelloslug says:

    I think Lucid has a much better chance of actually selling cars that FF.

    1. CDAVIS says:

      I agree.

      But keep in mind that the Lucid Motors is similar to FF; both are Chinese owned companies with Chinese Nation State backing specifically intended to displace Tesla in China.

      The Lucid Motors Arizona factory #1 purpose is to serve as marketing window dressing for the Chinese public audience…to give Lucid that “it’s an American Car” flavor which is preferred by Chinese consumers.

      Yes some lucid Motors cars may initially be built in Arizona but the high volume production will be reserved for Chinese located factories to supply the local Chinese market. Sort of like GM factories located in China except in this case Lucid Motors is their own local partner; effectively an “American Car” in appearance but beneficially Chinese owned and controlled.

      The Lucid Air Arizona factory will over time serve as a “final assembly” factory for the American market whereby most of the parts (such as the motor) will be imported from China.

      1. Nix says:

        Good. Tesla can use the competition, it will drive them to be better.

      2. Bobby says:

        Lucid is not Chinese owned. They have US and Japenese investors who invested more than the Chinese investors.

    2. ijonjack says:

      The outdated styling resembles a 1988 Ford Mercury Sable…

      1. jelloslug says:

        I had a 1988 Mercury Sable. I liked that car.

        1. wavelet says:

          I actually like the Sable styling, and that of the sister-car Ford Taurus even better — it’s a clean design that doesn’t look dated even 30 years later.
          But I don’t think the Lucid Air looks anywhere as good.
          The thin front edge to look aggressive is an outright copy of current Citroëns, and the rear reminds me of the 1980s Xantia.

  2. Mister G says:

    The more the merrier.

  3. John says:

    Here’s a novel idea, why not build a mid-size (with AWD option) that’s akin to the Model 3, but not $50-60k, something more like $35-40k? Completely untapped market, a car that can be driven in any weather condition, is small enough to navigate congested cities, can hold at least 4 comfortably, and looks bad ass like the Model 3? I’m describing the Model 3, except for the price.

    I don’t get it, the Bolt was a miss (because of charging speed and nowhere nearly as cool looking as a Model 3), the mainstream market is WIDE open, but EV companies still pander to the top 1%. And oh yeah, make a pickup line and you’ll have a guaranteed walk-off home run.

    1. Pushmi-Pullyu says:

      If you think you can build a highway-capable 4-wheeled plug-in EV that will pass first world safety standards, and sell it at a profit in that price range, then by all means go right ahead.

      Th!nk and CODA both tried that, and both wound up with a car much too expensive for the delivered quality.

      In reality, that goal is too difficult to accomplish with current battery prices. If it wasn’t, then Tesla or Nissan some other company would already be doing it.

    2. CDAVIS says:

      @John said: “Here’s a novel idea, why not build a mid-size (with AWD option) that’s akin to the Model 3, but not $50-60k, something more like $35-40k? …”
      ———-

      Answer:
      From Tesla.com:
      “Our most affordable car yet, Model 3 achieves 215 miles of range per charge while starting at only $35,000 before incentives.”
      source: https://www.tesla.com/model3

      Also later to come:

      Elon Musk: “Model Y (compact SUV) off Model 3 chassis.”
      source: https://mobile.twitter.com/elonmusk/status/759797091375906817?lang=en

      1. John says:

        I’m all in, if it happens. But I won’t believe $35k until I see it. Start stacking on options, which remain to be seen and you’re quickly looking at $50-60k for a vehicle for “the masses.”

  4. Someone out there says:

    I think that sounds pretty reasonable, they probably can do that and a few more. The 1000 hp motor is of course wildly over-specced, they would likely get the same performance with a 500-600 hp motor although that doesn’t look as good in the feature specification.

  5. Nix says:

    Cool. There are a ton of longer range EV’s that have been teased for 2018-2022. Hopefully after a successful Air launch, they will follow the Tesla “secret plan” and start working their way down the line releasing cheaper cars.

  6. Jason says:

    $700mil factory for $42mil worth of sales, going to take quite some time to recoup that investment, hope they have the backing and long term view for this.

    As to low cost, mass Market cars, Bolt will suit many people. So long as the CCS network continues to be built, then it should be just fine. There are plenty of score for 200mi trips anyway.

    Plenty of 100mi cars for pretty cheap value at the moment as well.

    More on the way, so it is actually looking pretty good for EV’s on the US.

    Tesla stands out because they have their Super Charger network. CCS looks set to reach that level as well, but being reliant on 3rd parties it might not be as aggressively implemented.

    I agree an EV pickup truck would probably do pretty well, but cost might be an issue. And those buyers do seem to like something that makes a statement (by that I mean noise)!

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