Look Inside BMW i3 Battery Pack – Video

2 years ago by Electric CarsTV 6

It All Starts With Cover Removal

It All Starts With Cover Removal

The whole point of this BMW i3 teardown by Munro & Associates is to thoroughly understand the i3 and then to sell Munro’s “Master Report” for nearly $500,000 to interested parties.

The teardown is extremely interesting, especially this battery pack episode, but Munro’s goal to profit is questionable.

Looking past the for-profit idea, this is one of the first detailed looks inside that battery pack that powers the BMW i3.

If you can overlook the buy-our-report pitch, you’ll actually discover quite a bit of valuable information on the i3’s battery.  Just ignore the first 40 seconds of the video and the last 30 seconds or so, unless you’re actually interested in buying the uber-expensive report or hearing talk of how Munro & Associates outdoes everyone else in the reverse-engineering industry.

Just for fun, maybe someone wants to count the number of times “Munro & Associates” is stated during the video.

Tags: , , ,

6 responses to "Look Inside BMW i3 Battery Pack – Video"

  1. David Murray says:

    For $500,000 just think how many i3’s you could buy yourself and tear apart. I figure around 12 of them.

    1. wavelet says:

      Yeah, I don’t get it.
      There are probably 10 entities worldwide who would have a serious interest in the detailed info (5-6 vehicle manufacturers and 4-5 battery companies). Each of them would have people onboard capable of doing the teardown, and probably bought an i3 and already did it themselves, at a total cost of $50K.

  2. JohnMB says:

    ““I don’t think a (battery) retrofit makes sense. When better batteries are available, we could then offer models with a longer range or with the same range but at a lower price.” so why is BMW Group research and development chief, Klaus Froehlich, so negative on battery upgrades or retrofit as he calls it, for current i3’s as battery technology advances…? This guy is undermining product loyalty and incentive to purchase i3 since he is so committed to the i3’s obsolescence for those that are already on the road.

  3. Turboro says:

    I thought they wanna sell a report for typically $5000, limited to 1000 copies for the entire automotive industry.

    The big once that have money already took an i3 apart…

    1. wavelet says:

      In the cellular industry, which I’m familiar with, detailed reports on sales/revenue stream/usage (minutes & data etc.) do tend to sell for multi-$10Ks per copy, whereas very similar stuff is available for free or cheap for Web traffic.

      However, it is expensive and very time consuming to gather the data (only the cellcos themselves have direct access), so it’s frequently worth it to the cellcos to pay — their market changes very rapidly and they need to react quickly.
      In the EV world, this isn’t the case — besides the market being still tiny, changes are measured in years, not months.

  4. mike w says:

    Replaceable cells/modules. Doesn’t that sound like the same line of ….we got from Nissan with their Leaf battery? Hopefully BMW will continue to make the cells/modules when they move on to the next generation battery chemistry.