Late to Party, Volkswagen Launches “Bold Offensive”

4 years ago by Eric Loveday 4

VW e-Up! Not For US Consumption

VW e-Up! Not For US Consumption

Either we can all chuckle as we peruse this latest electric mobility press release from Volkswagen or we can congratulate the German automaker for finally joining in on the electrifying action that’s been a part of the automotive industry for years now.

Volkswagen e-Golf will debut together with e-Up! in Frankfurt

Volkswagen e-Golf will debut together with e-Up! in Frankfurt

Whichever you choose to do, don’t let VW fool you into thinking that it’s “starting at exactly the right time” or that it’ll be the “top automaker in all respects, including electric mobility, by 2018.”

We see this here press release as Volkswagen’s coming out party, but this is one of those belated parties where almost everyone else has already celebrated the occasion at some point in the past.

Somewhere 14 Hybrid/Electric Vehicles Exist on This Graphic

Somewhere 14 Hybrid/Electric Vehicles Exist on This Graphic

Volkswagen launches bold offensive for age of electric mobility

• Group sets sights on market leadership in electric mobility by 2018
• Multi-billion investment in new technologies, 70,000 employees trained
• Initially choice of 14 electric and hybrid models by 2014
• Winterkorn: “We are starting at exactly the right time”

VW e-Golf

VW e-Golf

The Volkswagen Group has set its sights on global market leadership in electric mobility. “We are starting at exactly the right time. We are electrifying all vehicle classes, and therefore have everything we need to make the Volkswagen Group the top automaker in all respects, including electric mobility, by 2018”, Prof. Dr. Martin Winterkorn, CEO of Volkswagen Aktiengesellschaft, said on the eve of the 65th International Motor Show in Frankfurt am Main.

Winterkorn is convinced that Volkswagen is strongly positioned: “We have the most comprehensive approach to tomorrow’s mobility. From highly-efficient, eco-friendly diesel, gasoline and natural gas-fuelled engines to classical hybrids, purely battery-driven vehicles and plug-in hybrids – no other automaker can match the broad range we have to offer.” The company wants to win new customers with electric vehicles that are technically mature, practical in everyday use, safe and affordable, and is showcasing models such as the all-electric e-up! and e-Golf as well as the Audi A3 e-tron plug-in hybrid and the Porsche Panamera S E-Hybrid, also a plug-in model, at the auto industry’s leading motor show.

Audi A3 e-tron

Audi A3 e-tron

According to Winterkorn: “The electric car cannot be a compromise on wheels, it must convince customers in every respect.” He said that environmental compatibility and sustainability were increasingly becoming the main purchasing criterion: “From the zero-emission city car, through the plug-in hybrid all-rounder to the three-liter sports saloon: It is our customers who decide for themselves just how much e-mobility they want.” He went on to say that electric-drive vehicles were a key building block for achieving the ambitious climate protection targets, and that the plug-in hybrid had the greatest market potential.

Initially, a total of 14 models from several Group brands will be available with electric or hybrid drive technology by 2014. If there is sufficient demand, up to 40 new models could be fitted with alternative drivetrains. Winterkorn underscored that Volkswagen had placed electric mobility “at the center of the Group”: “We have developed the know-how for electric motors and battery systems at our own components plants, we have recruited 400 top experts for electric traction and qualified almost 70,000 development, production and service employees in this new technology – the biggest electrification training program in our industry.”

Panamera Plug-In Hybrid

Panamera Plug-In Hybrid

The Volkswagen Group invests over seven billion euros in research and development each year. A significant share is spent on developing technologies and components for electric mobility – more than in any other field.

The key to rolling out electric mobility swiftly and efficiently across all brands and vehicle classes is the modular toolkit systems which from the start have been designed for assembling electric drives. Production in Bratislava, Puebla, Wolfsburg, Leipzig or Ingolstadt can now respond flexibly and at low risk to demand as it arises and can reduce both weight and costs through the use of proven components.

According to Winterkorn, anyone who genuinely takes ecological responsibility seriously goes one step further: “We must have a holistic mindset and a comprehensive approach to mobility – from generating energy through development, production, retail and vehicle operation right down to recycling. Our clear goal, therefore, is to lead with holistic, modern mobility concepts.”

In Europe, Volkswagen Group brands currently offer 420 model variants with maximum CO2 emissions of 130 grams per kilometer, 302 models emitting a maximum of 120 g/km, 50 models emitting up to 100 g/km and 23 models emitting 95 g/km or less. The Volkswagen XL1 plug-in hybrid has the lowest emissions. The world’s most efficient series production vehicle has CO2 emissions of 21 g/km, consumes 0.9 liters of fuel and has a range of 500 kilometers, making it the company’s technological spearhead.

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4 responses to "Late to Party, Volkswagen Launches “Bold Offensive”"

  1. zilm says:

    4 cars smaller than Golf make me #facepalm

    1. ItsNotAboutTheMoney says:

      Why? Optionality is good. VW is heavily into modularization, which should allows them flexibility in vehicles. Given that it’s a German company and pretty-much everybody except Americans and Australians are happy to drive small cars I don’t see the problem.

      1. zilm says:

        I cannot remember great looking auto from VW Group which is small in size 🙂
        Indeed another one manufacturer is going into lower end and no action in mid and high. Mid is 100% free of offers, high is somehow getting something (still can get more). And another one automaker is going to offer 4 sizes which is smaller than small Golf, which cannot be good product w/o government until technology become mature.

  2. Dan Frederiksen says:

    It’s good to see that the credibility of the automakers is limited 🙂

    I call it fresh lies from a german automaker. Oppa Göbbels style.